Event Date: 1/31/2013
Time: 2:00 PM - 2:30 PM
Address: New York, New York
Driving Website Performance with Tag Management
brought to you by ABM's Digital Media Council
It’s 2013 and analytics are king, but they go far beyond basic page view and visitor metrics. Tag management (code placed in a web page which enables third-party tracking, analysis and reporting) promises more agile measurement that can boost website performance, but the process continues to be confusing and often tedious.
During a free webinar on January 31, Mark Rose, svp of sales BrightTag, will clear up the confusion by offering a concise break-down of the process and how to implement it. With a motto of “Turn off Your Tags. Switch On Your Data,” BrightTag demonstrates how to take real-time control over your analytics, generating conversion tracking, customer insight and website improvements that will win both audience and marketers. Tom Cintorino, Northstar Travel Media’s EVP of digital media and Chair of ABM’s Digital Media Council, will moderate.
This webinar is geared toward anyone involved in digital media strategy, from webmasters to editors to audience development professionals to salespeople. Give us 30 minutes, and we will give you a string of actionable takeaways, including:
• Managing tags and better collecting data
• Optimizing websites and share analytics with partners
• Top 10 tag check-up list
As SVP of Sales for BrightTag, Mark Rose leads global sales efforts focused on partnering with marketers and agencies. Mark has 14 years of experience across traditional and digital media in roles that include a lengthy tenure at Tribune Company focused on strategic venture capital investing, business development, analytics, and sales strategy. Mark joined BrightTag shortly after its inception in 2010. He is a graduate of American University with a BA in Justice, and holds an MBA from the University of Illinois. Mark believes he might be one of the only justice majors in the world that works in sales; apparently law school wasn't for him!
Tom Cintorino has been a digital media strategist and leader for over thirteen years. Currently, Cintorino is EVP digital media for Northstar travel Media. Previously, he built PennWell Corporation's Digital Media organization and led their transformation efforts creating one of their largest, fastest growing profit centers. Prior to being in the media business, Cintorino held various senior-level positions in early-stage venture-backed high-tech firms. Specifically, Vice President of Sales and Marketing for iCOMS, Senior Vice President of Sales & Sales Operations for Dr. Solomon's, and Vice-President of Worldwide Sales for Logicraft, Inc. Cintorino holds a BS in Mathematics and an MBA in Technology Management. Cintorino was awarded “Top Digital Media Executive” in 2011 by Media Business’s Top Innovators in Business Publishing and chaired American Business Media's Digital Media Council in 2004, 2005, and 2012.