How to Use Social Media as a Reporting Tool

brought to you by ABM’s Editorial Committee

Too often social media channels are being used simply as a way to promote links to existing content created on other platforms. That means many b-to-b content teams are neglecting one of their most powerful tools. In this webinar, Crain Communications social media trainer Tracy Samantha Schmidt will offer actionable takeaways for content teams of any size on leveraging social media a reporting tool, including:

*How to efficiently monitor trending.
*How to use social media for crowdsourcing.
*How to more effectively integrate topical discussion between outside, third-party social media sites and your own site.  
*Going beyond Facebook, Twitter and LinkedIn to understand the role of emerging social platforms.



Tracy Samantha Schmidt

Director, Social Media Strategy and Consulting
Crain Communications

Crain's Social Media Group is a new division of Crain Communications. The team is led by Tracy Samantha Schmidt, the director of training and strategy at Crain's Social. Social media has been central to Schmidt’s career in the media and higher education. Previously, she created a nationwide social media education program for Tribune Company. In 2011, Schmidt taught more than 3,000 professionals how to use social media effectively. She also presented executive seminars for organizations including the National Association of Broadcasters and the National Association of Realtors. Schmidt is the co-creator of ChicagoNow, the Tribune's network of 350 blogs named one of "five innovative websites that could reshape the news" by Mashable and the Poynter Institute. Before joining the Tribune in 2008, Schmidt reported for Time magazine and covered the rise of social media. She has taught several graduate-level classes on social media at DePaul University. Schmidt earned her master's degree at the University of Illinois College of Media, where she is now a guest lecturer.


Event Date

  • 2/28/2013 - 2/28/2013


  • Webinar


  • New York, New York