ABM's B-To-B Advanced Leadership Program


Program Overview

The b-to-b media and information business faces unprecedented challenges today. These times demand that companies expand beyond traditional business models, examine all efforts to make sure they produce adequate ROI , develop a range of new products and revenue streams, question all costs, and rethink the ways their employees work in every functional area.

ABM’s B-to-B Advanced Leadership Program at Northwestern University will not only provide your company’s future leaders with a high-level, cross-functional view of the media business, but will also help these executives manage cultural and organizational change in the midst of business transformation. The objective of this intensive and focused educational program is to provide participants with a strategic framework and practical tools for accelerating their company’s evolution.

The program draws on three streams of expertise: Academic acumen comes from top professors at Northwestern University’s Media Management Center, the Kellogg School of Management and the Medill School of Journalism, Media, and Integrated Marketing Communications. Professional thought leadership is provided by some of the b-to-b industry’s savviest executives, who have been tested and proven successful in the areas they are teaching. The participants themselves represent the third stream as they drill into daily Action Team exercises, where they will make immediate use of what they are learning to make real-time decisions about how to structure, evolve and grow a b-to-b media business.

Who Should Attend?
The B-to-B Advanced Leadership Program is intended for future industry leaders and those currently responsible for finding and building new business lines and revenue streams, business and strategic planning, overseeing P&Ls, making operational decisions, driving significant change, etc.

Participants are often selected by their CEO s as fast-track candidates who would benefit from a broad understanding of b-to-b industry dynamics and the skill sets needed to more effectively identify and deliver new revenues and manage the associated change. In recognition of their learning new ways to shape the future of the industry, participants will receive a certificate from ABM and the Media Management Center.

Click here to see what past participants have to say about the program.



Program participants are encouraged to stay at the nearby Hilton Orrington/Evanston. Shuttles run between the hotel and The Allen Center.
Our negotiated room rate is $119 per night. Please mention the ABM Advanced Leadership Program when you call (847) 866-8700 to make your reservation.

Cancellation Policy:  This is a firm registration and may not be canceled after December 7, 2012.  Notification of cancellation must be sent in writing to ABM or faxed to 212-370-0736.  Registrations canceled prior to December 7, 2012 will be refundable, minus a $350.00 processing fee.  Substitutions may be made after that day, but cancellations will not be refunded for any reason.  

ABM reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred.
By registering you understand that your participation and attendance at the B-To-B Advanced Leadership Program may be video taped, filmed and/or audio recorded. You agree that the recording may be used for any lawful purposes that ABM, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the recording or its copyright.

Event Date

  • 1/7/2013 - 1/11/2013


  • The Allen Center/The Media Management Center at Northwestern University


  • 1845 Sheridan Road
    Evanston, Illinois 60208