Three Winning Mobile Strategies for B-to-B
Consumer publishers have embraced tablets without reservation. For b-to-b media, the mobile opportunity is no less attractive but how to start is less clear. On June 21, four leading digital specialists with winning mobile strategies offer their take on how to start — and succeed — with mobile, from clarifying the role of mobile in the content strategy to understanding how purpose-built apps can serve your audience, to recommendations on which platforms deserve your attention (and investment). This is a no-pitch webinar: You will come away with a clear understanding of what is required to develop a mobile channel, who should be involved, where to invest your money and how to monetize your product.
Speakers:
| Jeffrey Jackson, National Accounts Manager, Farm Progress Companies |
Jeff Jackson is national accounts manager at Farm Progress Companies, responsible for managing and growing the company’s Digital products Division, which includes 24 websites, 25 newsletters, 19 mobile sites and seven mobile apps. Farm Progress apps have generated more than 100,000 downloads combined. In 2012 Jackson was named a Top Innovator in Business Publishing by Crain’s B-to-B.
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| Rebecca McPheters, CEO, McPheters & Company |
Rebecca McPheters is CEO of McPheters & Company, a boutique consulting and research company founded in 1997. The company works in the areas of strategic planning, research, and accountability metrics – and has been a consistent thought-leader on issues relating to media management and accountability. In 2010, the company launched iMonitor™, which provides global tracking and detailed evaluation of media-related apps. It is used by publishers, ad agencies, and developers to stay on top of trends in this rapidly evolving area and to document app quality and performance. To date iMonitor has evaluated more than 6,000 apps from 65 countries. Before starting McPheters & Company, Rebecca was President of Simmons Market Research Bureau from 1994-1997. Previously, she was Senior Vice President/Group Executive for The New York Times Company Women's Magazine Group and for Gruner + Jahr USA. At NYT and at G+J she had P&L responsibility for several of their consumer magazines. She is a frequent contributor to the trade press and has spoken extensively on media topics in the U.S. and abroad. In 2006, Folio Magazine named her to the Folio 40, their list of 40 people changing the publishing industry.
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| Jessica Zemler, Editor, dvm360 |
Jessica Zemler is the Editor of dvm360.com and the dvm360 iPad app for Advanstar Communications’ Veterinary Group. Powered by the top publications in the veterinary market, DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline, dvm360 delivers breaking news and analysis, comprehensive medical information, and trusted business advice for veterinarians and veterinary team members. Zemler joined Advanstar in 2004 as an associate editor of Custom Veterinary Media and became managing editor of that department in 2007. She joined the E-media department in 2008 and was promoted to Editor in 2009.
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