| SRDS |
| 1700 Higgins Road , Des Plaines, Illinois, 60018 USA tel: 847-375-5000 | fax: 847-375-5001 | |
| Stephen Davis, President |
| Company Description |
| Secondary Locations |
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SRDS 11 Madison Avenue 12th floor, New York, New York 10010, USA tel: 646-654-8468 | fax: 646-654-8470 |
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SRDS 366 Madison Ave. , New York, New York 10017, USA tel: 212-503-1024 | fax: |
| Products |
| Business Publication Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information for domestic, international and healthcare trade publications. This proprietary database contains standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Circulation 2003
www.srds.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service provides complete circulation, penetration and consumer demographic information on your newspaper options so you can make objective comparisons in multi-newspaper markets and across markets. You'll quickly be able to analyze circulation, number of households, retail sales, average household income and market rankings to determine what papers deliver your target audience. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Community Publication Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service provides complete planning information on the most relevant, targeted advertising opportunities in local weekly and shopper newspapers. Access to standardized ad rates, dates and contact information make media planning and buying efficient. |
| Consumer Magazine Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information on domestic and international consumer magazines. This proprietary database contains standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements that provide additional facts on readership information and positioning. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Direct Marketing List Source
www.srds.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete list rental information. The proprietary database contains sources, selects, costs and other valuable information that help you refine your list strategy for your direct marketing campaigns. Access to the most current, accurate list data from SRDS makes your direct marketing plans effective. |
| Hispanic Media and Market Source
www.srds.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service provides complete planning information so you can reach the fastest-growing U.S. market, Hispanics. SRDS' proprietary database contains information on various marketing opportunities including consumer and business publications, newspapers, TV and radio stations, out-of-home venues and direct marketing lists. Access to the most current, accurate data from SRDS makes your marketing efforts more efficient. |
| Interactive Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information on online advertising vehicles. This proprietary database contains ad rates, contact information, usage, audience profiles and direct links to audit statements and Web sites that interest you. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Newspaper Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information on daily papers, newspaper groups, ethnic newspapers, college newspapers, comics and newspaper-distributed magazines. This proprietary database contains standardized ad rates, dates, contact information and links to online media kits and Web sites that provide additional facts on readership information and positioning. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Out-of-Home Advertising Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into 21 media categories, from billboards, to transit to in-store and sprts venues. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues. Access to the most current, accurate data from SRDS makes media planning and buying efficient. |
| Print Media Production Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service (available online soon!) provides complete data on all critical ad production specifications for business and consumer magazines and newspapers. Production, traffic and graphic design personnel use this current, accurate resource to confirm essential production information so they can control production deadlines and budgets. |
| Radio Advertising Source
www.srds.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides complete planning information on AM/FM commercial radio stations. This proprietary database contains format detail, demographics and contact information. Contact information includes sales, traffic and promotions personnel so you can get the answers you need efficiently. |
| SRDS International Media Guides
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| Make these sourcebooks your first reference for identifying international advertising opportunities in newspapers, business publications and consumer magazines. The five IMG directories list over 20,000 titles from over 200 countries, combining the information for all key markets in one place in English. With hard-to-find contact information at your fingertips, placing ads and tapping into global markets is easy. For your convenience, rates are in U.S. dollars and in local currencies and production specifications are in inches and millimeters. |
| SRDS Media Planning System
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Online |
| The SRDS Media Planning System provides you with an end-to-end solution for print magazine planning. It enables users to perform key planning tasks in one system after quickly and automatically exporting data from the comprehensive databases of the Business Publication Advertising Source(r) (BPAS) and/or the Consumer Magazine Advertising Source(tm) (CMAS). Qualified subscribers to either the business or consumer sources can subscribe to the Media Planning System and then budget, schedule, monitor and track their plans - all with one service. |
| Technology Media Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service provides complete planning information on your high-tech marketing options. SRDS' proprietary database contains ample opportunities that target your audience through business and consumer publications, web sites, and direct marketing lists. You'll quickly be able to find your best options using profiles, contact information and rates. Access to accurate data from SRDS makes your marketing efforts more efficient. |
| The Lifestyle Market Analyst
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print service, published by SRDS and Equifax, provides market analysis of potential local, regional and national audiences. Use The Lifestyle Market Analyst to obtain data compiled from more than 19 million households. Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time. This one source integrates all the data you need and is cross-referenced so you can find your ideal market easily. Access to the most accurate data from SRDS makes media planning and buying efficient. |
| TV & Cable Source
www.SRDS.com |
| Industry: Advertising & Marketing |
| Type: Print |
| This print and online service provides information on all broadcast, cable, syndicated and alternative television advertising opportunities. This proprietary database contains valuable market information that helps you identify where you want to advertise and find outlets that meet your needs. Quickly look up contact information for sales, traffic and promotions personnel so you can get the answers you need efficiently, and link instantly to station Web sites, programming schedules and media kits. |
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