ABM + SIIA
Are you concerned about ...
New regulations that could inhibit your lead gen efforts, tradeshow operations and list sales?
Proposals aimed at helping the USPS address fiscal issues that could carry damaging consequences, including service declines and rate increases, for Periodical mailers?
Proposed legislation that could censor sites with user-generated content, from comments to social media to blogs?
The erosion of First Amendment protections, which could impact rights of business information & media companies to sell and use valuable databases?
If so, your interests are represented by ABM’s advocacy and lobbying efforts in Washington. Click here to learn more about ABM’s government affairs initiatives and the significance of key issues to your business practices.
ABM launches CEO Confidence Index
Media CEOs are upbeat about business conditions
Jan. 23, 2013 – In ABM’s inaugural CEO Confidence Index, 43 media CEOs set the starting conditions high with a very positive outlook overall. Only 7 percent of CEOs assessed current business conditions as negative, and just 2 percent thought that conditions will be worse next year at this time. The least optimistic result in the survey was nonetheless a positive one: when asked how they would assess the general outlook of advertising and marketing clients, 37 percent of CEOs polled were positive, 49 percent were neutral, and 14 percent were negative. The ABM CEO Confidence Index will be updated quarterly.
The information and media industry is growing in complexity:
- Audiences and marketers are becoming customers and competitors.
- Media and information are evolving into market intelligence.
- Revenue models more complex, requiring multiple sources.
- Single platform publications are now integrated multi-platform operations.
- New technologies mean new competitors.
- New capabilities are complicating ROI strategies.
Companies are navigating new revenues, developing new products, repositioning brands and seeking new talent and skills. Media and information executives are re-allocating costs to new growth; considering new metrics, case studies and benchmarks; and grappling with legislative threats.
In this dynamic environment, ABM's purpose is twofold:
First, to promote and defend our industry, through advocacy and lobbying in Washington on legislative threats to industry business practices; as well as by promoting industry to key stakeholders on Wall Street, Madison Avenue, etc.
Second, to accelerate the transformation to new business models, primarily through providing visibility into strategic options; enabling implementation through pragmatic solutions; creating a nexus for the exchange of ideas and solutions; and delivering information, education and knowledge.