B-TO-B REVENUE UP 3.83% IN 2004; AD PAGES UP 1.44%
Retail took the lead in year’s growth with 13.11% increase over 2003
NEW YORK, March 7, 2005—Business-to-business ad revenue rose 4.95% for December and spending was up 3.83% for 2004 according to the Business Information Network (BIN) report released today by American Business Media. Also on the rise, ad pages increased 2.71% in December 2004, compared to the previous year, and year-end totals were up 1.44%.
“Our prediction of 2% to 4% ad revenue growth for 2004 was right on target and is an optimistic sign for 2005,” said Gordon T. Hughes II, president/CEO of American Business Media. “In 2005, expect to see 3% to 4% growth once again.”
The leaders in positive movement for 2005 were the Retail sector with a 13.11% growth over 2003, and the Automotive category which recorded 8.15% increase over the previous year. Telecommunications managed 7.09% growth over 2003 numbers. For December 2004, Telecommunications led the field with 25.47% increase in revenue. Though Home & Building was down (0.75%) in December, its year’s revenues were up by 4.65%.
Ad pages for 2004 showed a slight increase of 1.44% average across all categories. Telecommunications showed the strongest page-growth at 9.15%, and Drugs &Toiletries* showed a yearly boost of 6.39%. Other gainers included Finance, Business & Advertising up 3.12%; Home & Building up 2.18%; and Automotive up 2.17%.
View the complete BIN chart at this URL:
The Business Information Network (BIN), created by American Business Media, tracks b-to-b print ad spending and pages. Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 250-plus member companies reach an audience of more than 90 million professionals and represent over 3,700 print and online titles.
As previously reported, as of January 2004 the BIN reports are provided by IMS/The Auditor. IMS monitors advertising in 800 b-to-b publications. *In addition, PERQ/HCI—which tracks more than 500 medical publications—provides information for the Drugs & Toiletries category. The Horticulture & Farming numbers are reported separately in 2004, because IMS does not have comparative data from 2003.
Gordon Hughes, President & CEO
American Business Media
T 212.661.6360 x3314