ROBUST AD REVENUE GROWTH SEEN IN BUSINESS PUBLICATIONS
Year-to-date ad revenue up by 4.89% over same period 2004
NEW YORK, December 12, 2005 —The Business Information Network (BIN) report for October 2005 shows continued substantial growth in revenues for business-to-business publications, with combined revenue of the year-to-date up 4.89% compared to the previous year. The Banking, Financial, Insurance and Travel, Conventions, Meetings categories led with 25% and 22% increases in revenue, respectively, through the year-to-date. Monthly revenue totals also show dramatic growth, increasing 7.47% over October 2004. Ad pages increased 2.72% for the month of October, thanks in part to strong category performers Banking, Financial, Insurance and Resources, Environment, Utilities increasing ad pages 24% and 17%, respectively.
“We anticipated a strong performance this period,” said Gordon T. Hughes, II, president/CEO of American Business Media. “Print media continues to gain ground as the economy improves. And, with more print properties enhancing their brands with multi-platform approach, we feel this growth will continue.”
Ad page increases for many other categories were strong as well. Year-to-date figures for the Banking, Financial, Insurance category increased 24% over last year, while the Automotive category increased 19%.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by following this link: http://americanbusinessmedia.com/images/abm/pdfs/resources/BIN/BIN_OCT_2005.pdf
The new BIN categories are:
|Architecture, Design, Lighting||Miscellaneous*|
|Automotive||Movies, Radio, TV & Video|
|Aviation, Aerospace & Military||Professional Services|
|Banking, Financial, Insurance||Resources, Environment, Utilities|
|Building, Design, Construction||Restaurants, Foodservice, Lodging Gaming|
|Business, Advertising & Marketing||Retail, Services|
|Computing, Software, Telecom||Science, Research & Development|
|Electronic Engineering||Transportation, Logistics|
|Government (Local, State, Federal)||Travel, Conventions & Meetings|
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 250-plus member companies reach an audience of more than 90 million professionals and represent nearly 5000 print and online titles.
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331