ABM Research Reports

2013 ABM Managing Profits 2.0 Report

"Brave New B-To-B: Managing Profits in a Changing Media Industry" is ABM's research on the expenses, revenues and operations of b-to-b media and information companies. Based on deep financial and logistics data contributed by members, the report consists of anonymously aggregated benchmarks that allow companies to check their own performace against industry standards, both company-wide and for print, digital and event brands.

The full results are available to all members, but those who contribute data receive special consideration and benefits. The full 2013 report will be released Aug. 31, 2013. That most recent report was presented at ABM's 2013 Annual Conference. The presentation deck and a video of that presentation are available below:

Members must be logged in to click the following link and download the 2012 report:

For older coverage of Managing Profits analysis and news, visit the following articles:

2013 Value of Business-to-Business Research

ABM launched a research project in 2013 to quantify the value of trade media in facilitating the buyer-seller relationship. A formal PDF report on the research results is available below. In addition, the research results were previewed at ABM's Annual Conference; links to that presentation are also available below:

2013 Business Information Report

This research investigates the current state of the data and database services and products industry among media companies. It includes the size of the market and benchmarks for success metrics. The research includes case studies, analysis and data from Outsell and InfoCommerce, and was conducted with ABM's Business Information Council. The research was presented at ABM's Executive Forum in Chicago, November 2013.

The full research results are available in an ABM white pape, released Jan. 29, 2014r: Understanding Business Information as a Business: Key Performance Benchmarks. Click below for more research, commentary, news and analysis of the Business Information and Data industry:

2012-13 Email Effectiveness Survey

The Audience Development Committee at ABM conducted research in late 2012 focused on the effectiveness of email for b-to-b content delivery and customer outreach. The research produced benchmark data intended to allow media professionals to compare the effectiveness of their email efforts to those of similar companies.

2012 Mobile Content and Delivery Research

In partnership with research firm Outsell Inc., ABM has conducted a wide-ranging survey on mobile content, delivery and trends. For results, analysis and more information, please follow these links:

2012 Healthcare Benefits Survey

ABM's Talent Management Committee has conducted a broad survey of healthcare benefits and trends at b-to-b media companies. The wide-ranging, 50-page report covers topics including how frequently media firms change plan providers to insurance options offered to spousal coverage and wellness programs. The research also offers benchmarking data on plan costs, coverage specifics, prescription benefits and more. For more information, consult the following links:

2012 Agri Council/Readex Media Channel Study

ABM's Agri Council conducts ongoing research on the effectiveness of traditional and digital media channels that serve the agricultural industry. The research also considers digital trends and how digital media may affect the future use of traditional media in the ag community. A version of the research is available to the general public, and deeper implications are included in a members-only version. For more information, consult the following links:

2011 ABM/MPA Compensation Survey

The American Business Media / Magazine Publishers of America Compensation Survey Report is updated annually in partnership with Towers Watson. Including data from about 50 companies and 7,400 employees in 175 job titles, the survey reveals the latest compensation trends for media professionals, including actual dollar values for average and mean compensation for every job title. The report is only available to members who have contributed data. To participate, contact ABM Research and Content Director Michael Moran Alterio via e-mail at m.alterio@abmmail.com or call 212-784-6365.

For ABM coverage of compensation survey analysis and news, visit the following articles:

2011 ABM Member Marketing Services Survey

Report (members only) 

2011 Editorial Survey

Report (members only) 

Older Research

2010 State of the B-to-B Industry Report

November 2010 Report (members only) 

2010 ABM/ANA/Booz Study: B2B Marketing Leadership

Presentation Deck (members only) 

Healthcare Research

2010 Medical Advertising Research (conducted by Kantar Health)

Agricultural Research

2010 Agri Council/Readex Media Channel Study: Archived Webinar, Slide Deck, Data Tables, Detailed Methodology 
2009 Agri Council Marketing Outlook Survey 
2005 Harris Agricultural Media Study   

2010 ABM/Forrester: The Impact of Social Media on B-to-B Buyers

Presentation Deck (members only) 

2008 ABM/Booz Study: A Roadmap to Profitable Revenue Growth

Complete Report 
Report Overview 
Marketer Driven Solutions Report 
End User Driven Solutions Report

2010 Power of B-to-B Media During Economic Uncertainty

The Importance & Value of B2B Advertising During Times of Economic Uncertainty

B-to-B Case Study Series

Integrated Media

- Cigna's Integrated Campaign Achieves Successful Brand Repositioning
     Full BtoB Article 

- GE's Integrated Campaign Pumps Up the Energy for Smart Grid 

DuPont and High Plains Journal Go "All Aboard" with Integrated Campaign for Wheat Harvest Tour


- Mobile Event Expands Ciena's Customer Base
  Full BtoB Article

- Hybrid Event Delivers Successful Product Launch & Cost Savings for Lightolier
  Full BtoB Article 

- Virtual Trade Shows Address Audience Needs, Build Magazine Readership 

John Deere Takes Face-to-Face Campaign to the Next Level with New Product Launch 

Print Media

How and "Y" Pioneer Hi-Bred Profited from the Power of Print

Custom Media

- Razorleaf Pushes the Technological Envelope with Award-Winning Custom Content Blog Site 


- Metrics Help Cisco WebEx Boost Sales and Engagement
  SummaryFull B-to-B Article

- Money Back Guarantee Lands BigHand Big Money
  SummaryFull BtoB Article 

'Case for' Series

Case For Series

The ABM/Forrester Study

White Papers