Sylvia Sierra
Chair: Sylvia Sierra
SVP, Corporate Audience Development
Access Intelligence


To enhance the knowledge and best practices of audience development professionals at ABM member companies. The Audience Development Committee is committed to:

  • Fostering the highest ethical standards.
  • Acting as a conduit for information on evolving audience development trends.
  • Providing a forum to share information and to discuss industry concerns.
  • Fostering the next generation of audience development professionals.
  • Promote the Audience Development function as part of the B2B Media Company C-suite.


Audience Development Committee membership list

Please click to download a members-only PDF (requires login).

Meeting Minutes

January 2013

November 2012

September 2012

June 2012

April 2012

March 2012

March 2011 

September 2010 

July 2010

May 2010