2013 NEAL AWARDS CATEGORIES

                                             

 

 FAQ Call for Entries  Code of Ethics  Enter Today!

Timothy White Award  G.D. Crain, Jr. Award

BEST SINGLE ARTICLE    
ENTER: A substantive article dealing with subjects, events or developments of importance to the target audience or industry. Entry may contain sidebars, related links and other supporting print and/or digital elements, as long as the main article is clearly primary and can be distinguished from the supporting ones.

DO NOT ENTER: A regularly featured column, commentary or department.

BEST SUBJECT-RELATED SERIES
 

ENTER: A series of two or more stories dealing with subjects, events or trends of importance to your target audience or industry. Entries may include a combination of print or digital content, but must clearly reflect a single, cohesive editorial theme. The content must be a consciously planned series published over time.

DO NOT ENTER: A subject-related package published concurrently (see Best Subject-Related Package), a series of columns, a single article with sidebars, or an educational or instructional series (see Best Instructional Content).

BEST SUBJECT-RELATED PACKAGE   
ENTER: A package of two or more stories that explore a common topic and are published concurrently. Entries may include a combination of print or digital content, but must clearly reflect a single, cohesive editorial subject published in the same time period.

DO NOT ENTER: A subject-related series published over successive issues or time period (see Best Subject-Related Series), a package of columns, a theme issue where a single subject dominates (see Best Theme Issue), a single article with sidebars, or an educational or instructional packages (see Best Instructional Content).

BEST PROFILE   
ENTER:
A profile that brings to life a person, business, institution or association. Entries will be judged on thorough and independent reporting that covers the profile subject’s strengths, weaknesses and impact on the target audience or industry. Integrated packages of print and online content are encouraged.

DO NOT ENTER: Single-source interviews, Q&As (unless used as a supporting element of a broader profile package) or multiple of articles on a single subject.

BEST COMMENTARY   
ENTER:
Three examples of opinion-based columns, editorials or blog posts by a single author or team of authors. Subject matter may cover a single topic or a variety of topics. Individual blog posts may be entered either in this category or in Best Blog, but not in both. Entries may include a combination of these formats.

DO NOT ENTER: Publishers’ memos.

BEST NEWS COVERAGE

ENTER: Breaking news coverage and news analysis of an event or issue of importance to the target audience or industry. This can be a single item or multiple pieces (print and/or digital in any combination, including social media). Enter only significant examples that advance the story, and no more than 10 examples. Explain why this news coverage was valuable to your audience and how the timing of the event affected your coverage (e.g., breaking news vs. ongoing news analysis).

DO NOT ENTER: Feature articles, profiles, technical articles or commentaries that do not advance the news coverage.

BEST TECHNICAL CONTENT
ENTER: Any in-depth technical content (print and/or digital, including video). Entries must demonstrate clear, concise and well-researched information and creative presentation of complex data, information and ideas. Entries may include supplemental components such as sidebars (print and/or digital) and infographics that explain a new process, technology or scientific principle.

DO NOT ENTER: News stories, editorials, how to articles (see Best Instructional Content) or advertiser-supplied white papers.

BEST INSTRUCTIONAL CONTENT
ENTER: One to three examples of instructional content on a single topic that helps readers do their jobs better. Judges will be looking for emphasis on direct instruction such as in “how to” pieces and continuing education content. Entries may be from print and/or digital media, including articles, videos, webcasts, webinars, podcasts or other interactive online materials such as quizzes, schematics, surveys, etc.


DO NOT ENTER: News stories, editorials, advertiser-supplied white papers or technical articles that do not focus on practical application.

BEST SINGLE ISSUE OF A MAGAZINE

ENTER: A single issue that best exemplifies your overall mission and reflects your magazine’s typical format. Entries must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the regular format, such as advertorials or supplements, must be clearly identified as such. For both print and electronic magazines, the entire issue must be submitted.

DO NOT ENTER: Websites, newsletters, theme issues (see Best Theme Issue of a Magazine), bonus issues outside the regular publishing cycle, or stand-alone supplements.

BEST THEME ISSUE OF A MAGAZINE OR TABLOID/NEWSPAPER
ENTER: A single issue where coverage of a single topic or theme clearly dominates the issue. Entries must be distributed to your full circulation. Any content outside of the regular format, such as bonus issues, advertorials or supplements, must be clearly identified as such. For both print and electronic magazines or newspapers, the entire issue must be submitted.

DO NOT ENTER: Websites, newsletters or stand-alone supplements. Do not enter single-subject story packages that do not dominate the issue overall (see Best Subject-Related Package).

BEST WEBSITE   
ENTER:
A website that consistently maximizes the use of the medium’s immediacy, depth and interactivity to meet the needs of the target audience and deliver the highest standards of b-to-b journalism. Entries should include a compelling and relevant mix of content, ease of use and audience engagement. Websites may include skillfully curated third-party content that adds value to the website.

DO NOT ENTER: Websites that are not editorially controlled or sites that contain no original content.

BEST CROSS-PLATFORM PACKAGE

ENTER: A cross-platform editorial package representing integrated coverage of a single story, topic or theme. Include three or more distinct elements that create a fully integrated editorial package for the target audience or industry. Elements may include print or digital content, multimedia or mobile pieces, interactive Web features, tools or uses of social media; print or electronic newsletters, and online or in-person events. Submissions must reflect how the different elements are integrated and provide access and connectivity across platforms. Entries will be judged on the quality of the content as well as the clarity and effectiveness of the integration.

DO NOT ENTER: Repurposed print articles with no interactive or other Web or event-related elements; packages with fewer than three elements or with advertorial content.

BEST SINGLE ISSUE OF A TABLOID/NEWSPAPER  
ENTER: A single issue that best exemplifies your overall mission and reflects your publication’s typical format. Entries must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the publication’s regular format, such as advertorials or supplements, must be clearly identified as such. For both print and electronic tabloids/newspapers, the entire issue must be submitted.

DO NOT ENTER: Websites, newsletters, theme issues (see Best Theme Issue of a Magazine or Newspaper), bonus issues outside the regular publishing cycle or stand-alone supplements.

BEST BLOG  

ENTER: The home page and three sample posts from a blog that reflects journalistic excellence, deep industry expertise and a unique voice that spurs audience interaction and discussion. Blog entries should showcase original elements not possible in a print publication, such as user feedback or other interactive features. Entries must have made their first appearance online. The blog must be updated at least once a week by one or more authors to be eligible. Blog posts may be entered either in this category or in Best Commentary, but not in both.

DO NOT ENTER: Articles or columns with no interactive elements or Web-specific aspects,  such as those prepared for print publication and simply repurposed online.

BEST RANGE OF WORK BY A SINGLE AUTHOR

ENTER: Up to five examples that showcase a single author’s work across at least three different editorial genres (e.g., news, analysis, in-depth features, commentary, video, audio, blogs and/or social media). The winning author will be an individual who shows outstanding ability to work across the range of media now required by a brand, while maintaining high levels of editorial craftsmanship and journalistic enterprise and innovation. Winning entries are likely to include substantive work dealing with a number of subjects, events or developments of importance to the target audience or industry.

DO NOT ENTER: Content produced by multiple authors and content from only a single editorial genre. Pieces used to support an entry in this category are not disqualified from submission in other categories.

BEST NEWSLETTER   

ENTER: Three examples of an electronic or print newsletter distributed at least quarterly to your target audience. Entries must contain original content created initially for distribution in the newsletter. Entries should demonstrate detailed reporting, thoughtful presentation and subject-matter expertise.

DO NOT ENTER: Newsletters that link exclusively to previously published content or promotional newsletters.

BEST USE OF VIDEO
ENTER: Links to three examples of videos that are either stand-alone work or enhancements to other content. The videos should provide compelling content that is enhanced by use of the video format. They must contain original material that was exclusively controlled by the editorial department.

DO NOT ENTER: Promotional, advertorial or commercial videos in which the sponsor of the video is featured.

BEST USE OF MOBILE

ENTER: Examples of content specifically designed for a mobile device — iPad or other tablet, e-reader, smartphone, etc. — that enhances a title’s editorial mission. Judges will be looking for creative, engaging and/or innovative approaches that address the mobile content needs of the title’s target audience or sector.

DO NOT ENTER: Your existing website or digital version of your print publication optimized for mobile users.

BEST WEBCAST
ENTER: Links to three episodes of an online series — video, audio, narrated slides or other multimedia programming. Episodes must be posted under an umbrella title for the series. The programs’ content must contain original material and must be under the control of the editorial department. Advertising or sponsorship messages must be clearly identified as such.

DO NOT ENTER: Promotional, advertorial or commercial programming for which the publication or website has been compensated to include specified subjects, guests or presenters. Webinars should be entered in the Best Instructional Content category.

BEST USE OF SOCIAL MEDIA
ENTER: Examples of social media participation that showcase innovation, journalistic service to readers or engage a title’s audience in unique ways. Social networks could include, but are not limited to, Twitter, Facebook, Linkedin, Tumblr and user-generated content on community blogs and forums. Judges will be looking for outstanding examples of targeted engagement with a particular segment of a title’s audience, or evidence that the entry builds community around a brand. Judges recognize this is a fast-changing area and will accept a broad definition of social media and welcome innovative approaches.

DO NOT ENTER: Content generated by marketing departments.

BEST MEDIA BRAND (OVERALL EDITORIAL EXCELLENCE)

This category will recognize a media brand’s overall excellence by evaluating its depth of offerings to readers in print and digital environments. An entry will be evaluated on how clearly it aligns its editorial mission with overall journalistic excellence, presentation, service to readers, innovation and integration of myriad ways to serve the brand’s audience.

ENTER: Up to seven examples that showcase a brand’s work across at least three different editorial genres (e.g., news, analysis, in-depth features, commentary, video, audio, blogs and/or social media). The winning entry will be one that shows outstanding ability to work across the range of media now required by a brand, while maintaining high levels of editorial craftsmanship and journalistic enterprise and innovation. Winning entries are likely to include substantive work dealing with a number of subjects, events or developments of importance to the target audience or industry. Any combination of the following can be submitted: one example of the brand’s print or digital publication, its website and up to five examples of editorially controlled other platforms. These platforms include video or multimedia, newsletters, branded emails, social media, apps, webinars and/or events (live or virtual). The media brand’s logo or labeling must be present on all submitted material.

DO NOT ENTER: Marketing materials or other branded efforts that are not editorially controlled.