ABM News Archive - Technology

11/17/2014 - As the The postmaster general of the United States, Patrick R. Donahoe, steps down early next year, ABM/SIIA postal counsel Jack Widener identifies the implications for the portion of the information industry that depends on physical mail delivery.

10/29/2014 - When trade publishers migrate online, the advertising pie shrinks, and marketers demand better metrics. Programmatic ads and real-time bidding for undersold inventory can help make up the gap in metrics and the gap in revenue. However, marketers used to paying consumer prices for clicks and views may balk at the prices B2B traffic can command. One solution is to stick to private exchanges that serve savvy B2B marketers.

8/13/2014 - Programmatic buying, marketing automation and retargeting are no longer the domain of tech media but are becoming increasingly important in other verticals as well.

8/6/2014 - These seven takeaways -- presented by Cygnus Business Media's Sam Simon at ABM's recent regional training event in Chicago -- can help a content team harness the power of video to boost audience engagement and attract more eyeballs.

6/18/2014 - At last week’s SIIA/ABM webinar, “What You Need to Know about the Canadian Anti-Spam Law, Part Two,” Canadian barrister/solicitor Matthew Harris explained the keys to operating within the legislation’s confines – express consent, vigilance and working knowledge of the legislation.

6/4/2014 - At last week’s inaugural Code Conference, hosted by Re/code, Mary Meeker of Kleiner Perkins Caulfield & Byers (KPCB) presented her annual Internet Trends report. Available as a slideshow on a dedicated section of KPCB’s site, Meeker’s report details a rapidly-changing world, where mobile internet usage is growing faster than advertisers can take advantage of it.

5/28/2014 - During an ABM webinar, two experts shared how new technology, mixed with a bit of savviness, allows audience development teams to leverage social media for improved content and SEO performance, expanded audience reach, and deeper customer understanding.

5/6/2014 - Today, many companies are taking advantage of technology-based solutions for increasing their marketing success. Tactics such as marketing automation and retargeting have proven useful for organizations with vast resources and wide reach – but are such practices viable for business-to-business publishers?

5/6/2014 - Digital and specialized business information products, not television, are two of the biggest drivers of growth for The Weather Company, parent of The Weather Channel. Today, b-to-b products represent 10 percent of revenue. In the next three years, that percentage will double, thanks to big data and the ability to integrate into customer workflows.

5/6/2014 - At ABM’s Annual Conference, a panel of leaders from both the digital and sales worlds discussed how to bridge the gap between their departments in a session entitled “1+1=3: Getting Business and Technology Groups to Work Together.”

5/6/2014 - In a panel at ABM’s Annual Conference entitled “What B2B Brands Want from You,” moderator Tom Stein – CEO of Stein IAS (Americas) – sat down with C-level representatives from three very different companies to see what they expect – and need – from publishers.

4/30/2014 - As the Web’s premier business-based social networking platform, LinkedIn has established itself as a valuable tool for the b-to-b media industry.

4/16/2014 - Last week, ALM launched ALM Brand Perspectives, a native advertising platform that has already reported click-through rates ten times greater than the industry standard.

4/16/2014 - On Sunday, May 4, ABM’s Annual Conference will kick off with a presentation from keynote speaker Chris Walters, COO of The Weather Channel Companies, entitled “Why B2B is the Future for The Weather Channel.” Prior to his speech, Walters spoke with ABM about his own personal b-to-b philosophies and how they’ve guided The Weather Channel into this new avenue.

4/10/2014 - Legal/real estate media company ALM has launched ALM Brand Perspectives, a native advertising platform designed to allow marketers to seamlessly integrate their ads into the content on ALM’s websites.

4/10/2014 - At the ABM/SIIA/StrategyEye event “Understanding Content Marketing and Making Money from It” in new York City last month, business-to-business brands, publishers and agencies came together to share how they approached content marketing.

3/19/2014 - At the 60th Annual Jesse H. Neal Awards ceremony, the Grand Neal Award – the most prestigious award of the event, given to whichever winner best exemplified the standards of its category – went to Randall-Reilly Publishing Company’s Overdrive, for its series of articles on the Federal Motor Carrier Safety Administration (FMCSA)’s Compliance, Safety and Accountability (CSA) program.

3/12/2014 - Business information is a great opportunity for recurring revenue, and as such, two of the nation’s biggest agricultural publishers have recently joined the trend.

3/10/2014 - While use of the Internet and other digital channels by agri executives has lagged e-media usage in other vertical markets, ag execs are catching up in a hurry, according to Meister Media’s 2014 Internet Use Study.

3/10/2014 - In January, Farm Journal finalized its acquisition of a majority interest in Machinery Pete, a business operated by Greg and Eric Peterson that is regarded as a leading authority on used farm equipment value.

3/5/2014 - According to findings just released by BPA Worldwide's Ad iCompli service, many advertisers aren’t getting what they're paying for – measuring ad campaigns across a variety of media, the data revealed that only 40 percent of the advertisements tracked were considered “viewable.”

3/4/2014 - In an exclusive ABM webinar last week entitled “Using Responsive Web Design to Drive Web Traffic,” Neal Tornopsky, group digital media director for Northstar Travel Media's Travel Group, and Anna Sekula, executive editor of BizBash, discussed the recent responsive redesigns undertaken by their websites and shared the key takeaways of the conversion process.

2/5/2014 - Praetorian Group, Inc. has announced a partnership with Drakontas LLC, a software and communications firm geared toward providing solutions for the government sector. As a result of this deal, Drakontas’s DragonForce software will be incorporated into Praetorian’s PoliceOne Network, a news resource and directory for the law enforcement industry.

1/29/2014 - As the early part of the 21st century elapsed, Forbes was one of many companies wondering what the future of media held in the face of the digital revolution. It was a risky reinvention of business journalism in the form of the Forbes Contributor Network, launched in 2010, that helped the media giant to stay up-to-date, relevant, profitable and competitive with the rest of the ever-moving internet news world.

1/15/2014 - When Joshua Crandall started what would become Clever Commute in 2006, he had no idea of the vast experiment in information crowdsourcing that it would soon become. “I engaged a few of my fellow commuters and I said, ‘Can I have your e-mail addresses and let’s just make a pact – first person who sees a problem, let each other know.’”

1/15/2014 - Content teams in business-to-business media want to leverage the expertise of their vertical communities but are often constrained in how much scale they can drive with user generated content. However, companies such as ALM are now tapping into the Forbes Contributor Network, a white label solution that both curates expert third-party content while offering a content management system to publish both user and original content.

12/18/2013 - At ABM’s Audience Development Committee meeting last week, MediaRadar co-founder and CEO Todd Krizelman shared trends in the world of e-mail advertising and described the best ways to profit from the practice.

12/11/2013 - This past week, ABM members Diversified Business Communications and Vendome Group announced the purchase of new brands to be integrated into their structures and bolster their overall reach.

12/10/2013 - When Penton’s public infrastructure group introduced their new Govalytics intelligence tool last week, it doubly represented a shift in the field of data business.

11/21/2013 - In an amendment to the Telephone Consumer Protection Act of 1991 (TCPA), the FCC has adopted new telemarketing regulations which both afford greater safeguards for potential customers and take into account the modern landscape of communication.

11/19/2013 - Bob Benz, president of content, explains how he changed the company’s landscape with a series of progressive reinventions.

9/18/2013 - A webinar by Knowledge Marketing made a strong case for the events team to own the integrated database, laying out various ways integrated data can drive additional event ROI.

8/21/2013 - A recent webcast by ABM, SIIA and SIPA explored how to make the business case for mobile, including best reasons for providing a mobile product.

8/14/2013 - This fall, IBT Media, the digital media company that recently acquired Newsweek, will dive into trade media as it premieres its first business-to-business news site, focused on information technology.

8/6/2013 - ABM's Value of B-to-B research finds that most publishers say rate pursuing a mobile strategy as important.

7/2/2013 - Many ag media brands are using customer insight to launch "must-have" services and subscription businesses.

6/26/2013 - Many b-to-b editorial teams take the helm when it comes to social media marketing, but audience development might be the best place for the task, according to three executives.

6/18/2013 - This week, Northstar Travel Media debuted its first responsive design site with TravelAge West. ABM spoke with Tom Cintorino, Northstar’s EVP of digital media and Neal Tornoposki, group digital media director for Travel Weekly and TravelAge West about the experience.

6/4/2013 - On June 20, ABM's Audience Development Committee will present a free webinar on how social media can be used for audience development.

5/29/2013 - Two year ago, Tim Bradbury, former president of new media for American City Business Journals, teamed up with other media executives to form Bedrock Business Media, a data-driven media company.

5/22/2013 - On Tuesday, six media executives gathered together to form a panel on How Design Impacts The Newsroom.

5/15/2013 - On Tuesday, ABM and SIIA hosted their first co-branded event, a roundtable discussing the growth opportunities of cloud and mobile technologies.

5/8/2013 - SIIA and ABM is set to host their first co-branded event, a roundtable focused on how to drive mobile app revenue via new technologies, including advanced cloud capabilities and data integration.

4/24/2013 - Scott Vaughan, CMO of UBM TechWeb, describes how customer modeling is playing a larger role in the company's marketing efforts.

4/17/2013 - Spiceworks is the go-to community for the IT industry with more than 2.5 million professionals and hundreds of vendors willing to pay to join. So what makes Spiceworks so attractive to brands? ABM talked to Co-Founder Jay Hallberg.

4/17/2013 - The company has debuted two new mobile marketing solutions, while consolidating its mobile offerings into single group.

4/3/2013 - ABM talked to Tom Cochran, CTO at Atlantic Media Company, on the biggest tech challenges, how to attract the best developer talent, the role of a CTO and more.

3/27/2013 - If we are entering the “post-PC world,” what does this mean for how are audiences are using these devices and how they want us to serve them?

3/27/2013 - New report finds that b-to-b media generates a bigger portion of total revenue from digital but trade media's rate of growth is falling behind consumer.

3/6/2013 - Two years ago, SGC brought its web development in-house. Now the company says it’s ready to take on popular “dev shops” with the launch of a new affiliate, MediaPress Studios.

2/13/2013 - Mobile is a huge opportunity for brands, but executives were quick to cite dangers during a roundtable at the DeSilva + Phillips Dealmakers Summit last week.

1/23/2013 - Elsevier B.V. announced The Article of The Future, an ongoing initiative that "aims to revolutionize" the way research articles are formatted.

1/2/2013 - In 2013, markets will continue to see the value of b-to-b content, but Cynthia Braddon believes safeguarding our digital assets will be critical.

1/2/2013 - In the guest blog post, Bill Ault writes the only way b-to-b can survive is to "acquire leading and even bleeding-edge technical capabilities."

12/19/2012 - B-to-B launches in 2012 were all about digital and expertise. From apps to social networks to virtualization, ABM recaps the most interesting launches of the year.

12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.

12/4/2012 - The events industry posted a 0.9 percent increase for Q3, a slower rate of increase compared to Q1 and Q2.

10/16/2012 - SourceMedia’s Health Data Management premiered the Healthcare Innovation Center, a virtual experience showcasing products and stories on new healthcare technologies.

10/3/2012 - As media companies scramble to identify user behavior on mobile devices, two major reports demonstrate that mobile users put a priority on news.

9/26/2012 - Three years after emerging from bankruptcy protection, Cygnus CEO John French tells ABM about his corporate turnaround strategy, the company’s recent data launch and his vision for the future.

9/19/2012 - After an acquisition and new hires, CEO Bill Carter says he’s focusing on boosting the company’s online services.

8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.

8/14/2012 - Editor Bill Mickey says the model -- which gives readers complimentary access to eight stories each month -- stresses the website's content value.

8/10/2012 - In an editorial called "The Digital Domain," Ron Matejko, president of MVP Media, makes a case for digital-only publications.

8/8/2012 - Last month, Edgell Communications announced Edgell Mobile Services, a new group that develops apps for live events and trade shows. ABM takes a look at its operations and what's in store for the future.

8/8/2012 - With a wealth of options available for digital media, what should a b-to-b media company invest in, and how do you decide? ABM talked to two digital media industry leaders to get their take.

8/1/2012 - A new report from Gartner, Inc. says the social media opportunity remains enormous.

7/30/2012 - Telvent’s Progressive Farmer rolled out a new localized ag weather service app in June and followed up this month with a combo bundle that includes an actual iPad with a heavy duty case.

7/27/2012 - Professional Farmers of America, a division of Farm Journal Media, has launched a new subscription service to help farmers and retailers manage their margin and risk for crop inputs.

7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.

7/25/2012 - According to a July 20 decision by the U.S. District Court for the Northern District of California, text senders can be sued – because text messages fall under the Telephone Consumer Protection Act (TCPA) and may violate the "right of privacy."

7/17/2012 - The acquisition of Northstar Travel Media was one of the largest in the b-to-b media industry this year, with more than 10 companies participating in the management phase, according to Northstar CEO Tom Kemp. Next on the horizon is capitalizing on new opportunities.

7/12/2012 - ABM's legislative lobbyist, Tom Carpenter, attends the first NTIA-hosted meeting in a series of gatherings regarding personal data collection and privacy.

6/12/2012 - ABM webinar speakers from three very different companies, with very different responsibilities, share the keys to why their mobile apps have been successes on the business, content and audience develop fronts.

4/12/2012 - Mark Sableman explains how ABM is working to defeat legislation that could strip database owners of protection from internal IP theft.

4/9/2012 - New division, led by Tracy Samantha Schmidt, will offer training seminars, executive coaching, social media auditing and strategic planning.

4/5/2012 - A new study answers the question, "why managing and monetizing audience data is so hard?"

4/2/2012 - The Association of Magazine Media announced voluntary guidelines to give magazines a better way of measuring their digital editions.

3/14/2012 - Time Warner's CNN is reportedly in talks to acquire Mashable, a social media technology news site.

3/13/2012 - One early opportunity for b-to-b may lie in functional smartphone apps that keep users connected to their marketplace 24/7.

2/28/2012 - A recent survey of 200 ABM members found that while increased tablet usage is meaningful to 82.5% of respondents, just 42.1% say they have the understanding and the resources to charge ahead into tablets on their own.

2/28/2012 - White House Administration laid out plans for a multi-stakeholder process to develop enforceable codes to implement a Consumer Privacy Bill of Rights.

2/24/2012 - How to compress big data into centralized and efficient information companies can use is a hot topic among business professionals.

2/24/2012 - Penton Media's technology media group announced that it will cease printing its magazines, which will become entirely digital brands beginning in May.

2/9/2012 - McGraw-Hill Cos. acquired privately held R2 Financial Technologies, a provider of risk and scenario-based analytics for traders and other financial customers.

2/7/2012 - The Postal Service has proposed rule changes that will allow publishers to report electronic copy distributions as paid and requested circulation.

2/3/2012 - Research quantifies how registered Web site users spend more time on site and are more likely to return to a site than anonymous users.

1/31/2012 - Recent trends in B-to-B transactions suggest ways to use social media for sales conversion, reaching customers and putting actionable info in front of buyers.

1/30/2012 - The new display units can incorporate up to 16 multimedia assets into a single ad.

1/20/2012 - Facing a storm of protest over online piracy legislation, Senate and House leaders said Friday they will put off further action on the measures.

1/18/2012 - American Business Media hosted a call with members of its Information Policy Committee, Digital Media Council, Business Information Council and Editorial Committee to discuss the SOPA and PIPA bills.

1/4/2012 - Technology media company Ziff Davis has acquired Toolbox.com, a networking site for IT professionals.