ABM News Archive - Research and Metrics
12/5/2013 - Total revenue from events, print ads, digital ads and data services topped $13.1 billion for the first six months of 2013. Driven by large growth in mobile advertising, digital ad revenue rose almost 25 percent compared with the first half of 2012.
11/12/2013 - At the annual ABM event in Chicago, speakers discussed key performance metrics as well as models for structuring data sales teams.
11/7/2013 - Media buyers plan to grow their spend on multi-screen ad campaigns from 20 percent to 50 percent, according to a new report by ANA) and Nielsen.
11/6/2013 - According to ABM's latest BIN Report data, agricultural verticals saw a huge rise in print advertising in May, the latest month for which ABM has data.
11/6/2013 - Agri marketers' confidence in future business conditions has dropped, according to the latest Agri-Marketers' Confidence Index (AMCI).
11/6/2013 - Total dollars spent on b-to-b print advertising dipped only 3.5 percent in May to $641 million, the industry's lowest rate of decline in monthly sales in the last 12 months.
10/30/2013 - BPA released a list of the top-performing digital publications, with six ABM members making the list.
10/2/2013 - While some traditional ad-based companies have found ways to charge users for their information, and while some are serving marketers through lead generation and marketing services, others have found that selling print advertising remains viable.
9/11/2013 - For 22 vertical categories tracked, 7 showed growth in the first quarter, 7 showed single-digit declines, and 8 showed double-digit declines in print ad revenue.
8/28/2013 - According to BPA Worldwide's latest BusinessTRAC report, of the top 25 business-to-business magazines tracked by total digital and print circulation, nine are published by ABM members.
8/28/2013 - However, the poll of advertisers and marketers shows that cuts in print budgets are forthcoming, according to ABM's Value of B-to-B research.
8/21/2013 - The Alliance for Audited Media (AAM) named five ABM member companies on its list of the top 25 U.S. business publications for the first half of 2013, ranked by total circulation.
8/20/2013 - ABM's director of research and content takes a look at how much revenue business media brands earn per user.
8/19/2013 - The events industry posted its 12th consecutive quarter of year-over-year growth, marking three years of year-over-year increase, according to the CEIR Index.
8/6/2013 - ABM's Value of B-to-B research finds that most publishers say rate pursuing a mobile strategy as important.
7/31/2013 - ABM has released a new report, Value of B-to-B, that details many ways in which business publishers connect buyers and sellers.
7/24/2013 - ABM's Value of B-to-B research, to be released next week, found that marketers place a very high value on trade shows and conferences.
7/16/2013 - The second installment of ABM’s CEO Confidence Index reveals that the winter’s high level of optimism has given way to even sunnier prospects, both at the present moment and looking 12 months out.
7/9/2013 - New research from ABM’s 2012 Managing Profits study shows the correlation between profitable print brands and productivity.
7/2/2013 - This March’s total ag print dollar spend actually declined compared to last March’s, bucking a year-long trend.
6/17/2013 - The CEIR Index for the overall exhibition industry shows has been positive for 11 quarters running -- but the index's attendance metric reveals negative growth in the most recent report.
6/12/2013 - New research by PwC reports that the global b-to-b media market will grow to $214 billion in 2017, led by digital revenues.
5/29/2013 - ABM's director of research and content discusses the results of a recent ABM study on the effectiveness of b-to-b emails for content delivery and customer outreach.
5/21/2013 - In a MediaPace blog post, ABM's director of research and content discusses the current revenue landscape for b-to-b media, highlighting figures from ABM's latest BIN report.
5/20/2013 - The industry's biggest gains came in digital advertising, which rose 16 percent.
4/30/2013 - Marketing automation. Behavioral targeting. “Day-parting.” If these concepts aren’t part of your strategy, they soon will be, according to executives who kicked off ABM’s 2013 Annual Conference.
4/3/2013 - Eight business-to-business media transactions, worth $102 million, occurred in Q1 2013, according to the latest numbers from The Jordan, Edminston Group Inc.
4/1/2013 - Of the 22 vertical categories tracked, 14 saw sales declines, and 8 saw sales increases in 2012 vs 2011. Overall, total b-to-b print ad sales fell 8.51 percent from $1.44 billion to $1.32 billion.
4/1/2013 - Farmers and agribusiness owners are feeling positive about their current agri situations but turn pessimistic when thinking about the future, according to research by DTN/The Progressive Farmer.
3/27/2013 - New report finds that b-to-b media generates a bigger portion of total revenue from digital but trade media's rate of growth is falling behind consumer.
3/20/2013 - An ABM webinar last week three industry experts discussed problems affecting b-to-b email marketers and shared steps for improving engagement.
3/19/2013 - The events industry posted its 10th straight quarter of growth, but the increase was lower than expected, according to the latest CEIR Index.
3/13/2013 - In a free webinar Thursday, speakers will reveal results of an ABM benchmark study on b-to-b email marketing and offer industry-leading best practices for boosting e-mail response rates.
2/27/2013 - By gathering data on expenses and operations, ABM is researching how profit trends change over time.
2/26/2013 - Seven ABM members captured 17 spots on the top 25 list, ranked by circulation.
2/20/2013 - Many b-to-b digital news stories fall short in enterprise and end-user quotes, according to the final numbers of Editorial Solutions’ Phase III study on b-to-b e-news performance.
2/6/2013 - Overall, print advertising sales show negative trend, down 5.4% in October and down 6.4% in November.
1/23/2013 - ABM’s first ever report on CEO confidence indicates that top execs at trade media companies are enthusiastic about the economy both now and 12 months out.
1/23/2013 - Elsevier B.V. announced The Article of The Future, an ongoing initiative that "aims to revolutionize" the way research articles are formatted.
1/18/2013 - The ABM/MPA Compensation Study, conducted by Towers Watson, reveals that editorial salaries rose from 2011 to 2012.
1/14/2013 - Despite that finding, trade sales salaries are rising faster. Of the nine sales titles analyzed, five b-to-b positions offered improved wages in 2012 vs 2011, compared to only two consumer positions.
1/2/2013 - Preliminary data suggests overall industry revenue is flat compared to Q3 2011.
12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.
12/5/2012 - Trade magazine advertising revenue declined 7.4 percent in August compared with August 2011. For the first eight months of 2012, that’s an aggregate decline of 4.4 percent compared with the first eight months of 2011. There were a few bright spots in some verticals, however.
12/4/2012 - The events industry posted a 0.9 percent increase for Q3, a slower rate of increase compared to Q1 and Q2.
11/28/2012 - Many enterprises are facing challenges in measuring ROI of "big data," but most organizations are committed to big data projects, according to a new study commissioned by Connotate.
11/26/2012 - Compared with agriculture print ad sales in July 2011, revenue is up 18.8 percent, the largest monthly leap so far this year. August saw a smaller increase of 8.5 percent.
11/7/2012 - In a survey of business-to-business, consumer and association publishers, the b-to-b publishers report that 16 percent of their revenue comes from digital sources.
11/5/2012 - However, several categories saw big gains: aviation, aerospace and military, up 103 percent; travel, business conventions and meetings, up 39 percent; and agriculture, up 19 percent.
11/1/2012 - Jason Cassidy, svp of strategy and development at Asset International, explains to ABM why data will continue to be number one for the company.
10/23/2012 - While about 20 percent of survey respondents say their companies have formal mobile strategies, the vast majority are pursuing content for smartphones and apps more casually.
10/1/2012 - M&A activity for b-to-b media jumped 118 percent in the first three quarters of this year, according to The Jordan, Edmiston Group Inc.
9/27/2012 - The b-to-b media industry is expected to grow to $26.60 billion this year, according to the latest edition of the VSS Communications Industry Forecast.
9/18/2012 - Events remain the backbone of the b-to-b media industry, but the industry may need to look to new metrics to gauge success, according to the speakers at the CEIR Predict Conference last week.
9/12/2012 - Revenue at U.S. media and business information companies reached $12.49 billion for the first six months of 2012. Among the growing segments were digital ad sales, data revenue and event revenue.
8/22/2012 - In a blog on Nieman Journalism Lab, writer Jonathan Stray advocates that the most powerful metric in journalism is impact, and more publishers should take steps to measure it.
8/22/2012 - "The indices’ purpose is to broaden and deepen our coverage of each market segment,” says David Longobardi, executive vice president and chief content officer.
8/22/2012 - Healthcare plan costs are growing slowly or even decreasing at most b-to-b media companies, according to a survey conducted by ABM’s Talent Management Committee.
8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.
8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.
8/1/2012 - The Center for Exhibition Industry Research revisited its 2002 study, The Role and Value of Face-to-Face Interaction, with an updated 2012 version that asks both attendees and exhibitors about the value of face-to-face events.
7/27/2012 - Professional Farmers of America, a division of Farm Journal Media, has launched a new subscription service to help farmers and retailers manage their margin and risk for crop inputs.
7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.
6/27/2012 - M’s Agri Council last week presented findings in a webinar from its 2012 Media Channel Study, a research project conducted by Readex Research in order to determine the impact of media channels that serve the agricultural industry.
6/12/2012 - Based on the first quarter numbers just released, event revenue rose 1.5 percent while print revenue dropped 3.5 percent in 2012, both compared with the first quarter data from 2011.
5/29/2012 - ABM's Managing Profits Report offers several ways to identify successful event brands. Here are three.
5/15/2012 - LinkedIn is the network most often cited by marketers as “most important,” followed by blogs, Facebook and Twitter.
4/25/2012 - Agriculture magazines and newspapers are the number one resource for 98 percent of farmers and ranchers, according to the ABM Agri Council 2012 Media Channel Study.
4/24/2012 - The IAB's latest report puts 2011 digital ad revenue at an all-time high of $31 billion. Of that, search revenue totaled $14.8 billion, and display-related ad revenue, including banner advertising, totaled $11.1 billion.
4/23/2012 - Events driven by event-focused brands return operating margins of 49 percent, while events associated with digital and print brands return just 9 percent margins.
4/5/2012 - A new study answers the question, "why managing and monetizing audience data is so hard?"
3/28/2012 - The future of the exhibition industry looks bright according to The Center for Exhibition Industry Research (CEIR) Index report.
3/23/2012 - A SIIA survey shows that b-to-b publishers still favor the web over tablet development.
3/20/2012 - According to ABM's latest BIN Report, total revenue for U.S. trade media companies rose from $24.74 billion in 2010 to $26.51 billion in 2011.
3/13/2012 - Despite recent declines, print remains an important outlet for many advertisers, especially in mature b-to-b vertical publications.
2/29/2012 - A poll conducted among corporate agribusiness executives in January showed an overwhelming majority think the current agricultural economy is positive.
2/28/2012 - A recent survey of 200 ABM members found that while increased tablet usage is meaningful to 82.5% of respondents, just 42.1% say they have the understanding and the resources to charge ahead into tablets on their own.
2/28/2012 - Advertising revenue for print business-to-business publications fell in November 2011, according to the latest Business Information Network (BIN) data from ABM and Inquiry Management Systems.
2/24/2012 - How to compress big data into centralized and efficient information companies can use is a hot topic among business professionals.
2/22/2012 - Thomas Industrial Network has launched an Enterprise Solutions Group intended to boost the company’s business information and custom publishing revenue stream.
2/7/2012 - Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011.
2/1/2012 - Construction publisher Hanley Wood leads the nominations with 18 nods.
1/23/2012 - Two studies released in late January are guardedly optimistic about prospects for business in 2012.
1/17/2012 - IAB study finds that forward-thinking marketers have begun shifting from traditional data focused on products, channels and campaigns to the real-time identification and optimization of consumer audiences.
1/9/2012 - Including data from about 50 companies and 7,400 employees in 175 job titles, the survey reveals the latest compensation trends for media professionals.
1/9/2012 - A new report from Digiday based on a survey of 450 ad executives finds that marketers will spend some 60% of their online budgets on brand ads this year.
1/5/2012 - Three of the four major b-to-b platforms – digital, print and tradeshows – covered by the Business Information Network (BIN) exhibited revenue growth during the third quarter of 2011.