ABM News Archive - Research and Metrics

11/5/2014 - ABM's Managing Profits Research reveals that b2b publishers are growing both digital display ad sales and other paid content revenue while focusing on growing the active user base of existing sites. They are not, generally speaking, launching new websites.

9/17/2014 - Total revenue from events, print ads, digital ads and data services hit $13.4 billion for the first six months of 2013, compared with $13.0 billion for the first six months of 2013. Growth in digital, event, and database revenue more than offset the declines in print advertising.

8/28/2014 - Although only five months old, ALM's native ads program has become a seven-figure business; Slate reports nearly 20 percent of its digital ad revenue comes from native.

7/18/2014 - In newly released research sponsored by the ABM Agri Council, marketers revealed their spending plans for the next 12 months.

7/9/2014 - New research from Bizo and Oracle reveals the extent to which business-to-business marketers are driving revenue growth. Top takeaway: Marketing organizations are increasingly responsible for contributing to the sales pipeline.

6/25/2014 - Rapid growth in digital advertising was the major force for increasing industry revenue in the first quarter. Digital ad sales rose nearly 20 percent, based on IAB metrics.

6/17/2014 - At ABM’s Marketer/Media/Publisher Council meeting on April 22, Kantar Media SRDS president Steve Davis shared the results of a survey the company conducted in tandem with The James G. Elliott Co., Inc. in late 2013 with over 200 business-to-business media buyers, charting the methodology they use when deciding what investments to make.

6/4/2014 - According to recently-released data compiled by the Center for Exhibition Industry Research (CEIR), the U.S. trade show industry grew 2.6 percent year-on-year in the first quarter of 2014.

5/21/2014 - According to data released by the United States Postal Service earlier this month, revenue from periodical mailings has dropped in Q1 of 2014.

5/20/2014 - Direct mail and e-mail marketing are the most common forms of attendee promotions, according to the Center of Exhibition Industry Research (CEIR)’s “Cost to Attract Attendees” study.

5/6/2014 - Today, many companies are taking advantage of technology-based solutions for increasing their marketing success. Tactics such as marketing automation and retargeting have proven useful for organizations with vast resources and wide reach – but are such practices viable for business-to-business publishers?

5/6/2014 - Digital and specialized business information products, not television, are two of the biggest drivers of growth for The Weather Company, parent of The Weather Channel. Today, b-to-b products represent 10 percent of revenue. In the next three years, that percentage will double, thanks to big data and the ability to integrate into customer workflows.

4/30/2014 - According to the Q1 2014 Mergers and Acquisitions Report filed by the Jordan Edmiston Group, Inc. (JEGI) at the beginning of the month, M&A in b-to-b media have skyrocketed.

4/23/2014 - In its annual “Best Places to Work” feature, a guide to the 125 most rewarding and fulfilling companies to count as employers in the San Francisco Bay Area, the San Francisco Business Times has listed business audience marketing company Bizo.

4/23/2014 - At yesterday’s Marketer/Media/Publisher Council meeting in New York – entitled “B2B Media 360: Mobilizing Brands for Growth – How, When and Where to Play” – a group of experts representing the different sides of the business-to-business industry converged to share experiences and proven solutions.

4/16/2014 - On Sunday, May 4, ABM’s Annual Conference will kick off with a presentation from keynote speaker Chris Walters, COO of The Weather Channel Companies, entitled “Why B2B is the Future for The Weather Channel.” Prior to his speech, Walters spoke with ABM about his own personal b-to-b philosophies and how they’ve guided The Weather Channel into this new avenue.

4/15/2014 - NewBay Media has announced the purchase of Ratings Intelligence, a firm that offers subscription-based research services (such as ratings analysis and the creation of data tables and dynamic charts) to clients in the television industry.

4/10/2014 - At the ABM/SIIA/StrategyEye event “Understanding Content Marketing and Making Money from It” in new York City last month, business-to-business brands, publishers and agencies came together to share how they approached content marketing.

4/9/2014 - Full-year industry revenue report: B-to-B online advertising grew 22 percent in 2013, as the entire b-to-b media industry grew 4.8 percent.

4/2/2014 - Last week, Penton announced the creation of SmartReach, a new division within the company designed to draw commerce from its customer database. Penton is now the latest media organization to join the booming data business field, leveraging the information they’ve collected over years as a source of revenue.

4/1/2014 - MediaFinder.com has released their roundup of magazine launches and closures in 2014’s first quarter, and the results are encouraging – 45 new periodicals were introduced during the first three months of 2014, as compared with only 27 during the same time period in 2013.

3/26/2014 - Digital news consumption of farmers and ranchers continues to grow, but not at the expense of traditional media, according to the 2014 iteration of the ABM Agri Media Council Media Channel Study.

3/26/2014 - Praetorian Group, Inc. has officially announced the acquisition of EfficientGov.com, a Web network that offers fiscal and operational solutions to town and city governments.

3/5/2014 - According to findings just released by BPA Worldwide's Ad iCompli service, many advertisers aren’t getting what they're paying for – measuring ad campaigns across a variety of media, the data revealed that only 40 percent of the advertisements tracked were considered “viewable.”

2/25/2014 - The Alliance for Audited Media (AAM) has released their semi-annual Newspaper and Periodical Snapshot report, which contains the circulation numbers of the top 25 business publications in the U.S. and Canada as tracked by the firm. The data, which covers the second half of 2013, takes into account the average sum of paid and qualified non-paid subscribers for each issue of a given periodical.

2/20/2014 - Separate research projects conducted by ABM and Forrester Research independently conclude that marketers are planning to increase their ad budgets. Both studies also show that digital spending is on the rise, while more marketers plan to cut print spending than to increase it.

2/12/2014 - Positive results for the third quarter were driven by digital (up 21 percent), data and business info (up 7 percent) and events (up 4 percent). In total, quarterly revenue for b-to-b media and info companies totaled $6.57 billion.

1/28/2014 - In a webinar delivered Jan. 22 to ABM’s Marketing Services Council entitled “Marketing Services for Media Companies,” George Assimakopoulus shared the benefit of his experience setting prices and planning strategies for marketing services, offering up his proven techniques in a manner to serve the entire b-to-b community.

1/2/2014 - Last month, MediaFinder – Oxbridge Communications’ online database of U.S. and Canadian periodicals – announced that in 2013, 185 magazines were launched and 56 ceased publication.

12/18/2013 - In 2013, ABM's Committees & Councils have produced many projects, including webinars, research reports and workshops on subjects such as social media, the future of editorial, email marketing, custom content, database integration and more.

12/18/2013 - At ABM’s Audience Development Committee meeting last week, MediaRadar co-founder and CEO Todd Krizelman shared trends in the world of e-mail advertising and described the best ways to profit from the practice.

12/5/2013 - Total revenue from events, print ads, digital ads and data services topped $13.1 billion for the first six months of 2013. Driven by large growth in mobile advertising, digital ad revenue rose almost 25 percent compared with the first half of 2012.

11/12/2013 - At the annual ABM event in Chicago, speakers discussed key performance metrics as well as models for structuring data sales teams.

11/7/2013 - Media buyers plan to grow their spend on multi-screen ad campaigns from 20 percent to 50 percent, according to a new report by ANA) and Nielsen.

11/6/2013 - According to ABM's latest BIN Report data, agricultural verticals saw a huge rise in print advertising in May, the latest month for which ABM has data.

11/6/2013 - Agri marketers' confidence in future business conditions has dropped, according to the latest Agri-Marketers' Confidence Index (AMCI).

11/6/2013 - Total dollars spent on b-to-b print advertising dipped only 3.5 percent in May to $641 million, the industry's lowest rate of decline in monthly sales in the last 12 months.

10/30/2013 - BPA released a list of the top-performing digital publications, with six ABM members making the list.

10/2/2013 - While some traditional ad-based companies have found ways to charge users for their information, and while some are serving marketers through lead generation and marketing services, others have found that selling print advertising remains viable.

9/11/2013 - For 22 vertical categories tracked, 7 showed growth in the first quarter, 7 showed single-digit declines, and 8 showed double-digit declines in print ad revenue.

8/28/2013 - According to BPA Worldwide's latest BusinessTRAC report, of the top 25 business-to-business magazines tracked by total digital and print circulation, nine are published by ABM members.

8/28/2013 - However, the poll of advertisers and marketers shows that cuts in print budgets are forthcoming, according to ABM's Value of B-to-B research.

8/21/2013 - The Alliance for Audited Media (AAM) named five ABM member companies on its list of the top 25 U.S. business publications for the first half of 2013, ranked by total circulation.

8/20/2013 - ABM's director of research and content takes a look at how much revenue business media brands earn per user.

8/19/2013 - The events industry posted its 12th consecutive quarter of year-over-year growth, marking three years of year-over-year increase, according to the CEIR Index.

8/6/2013 - ABM's Value of B-to-B research finds that most publishers say rate pursuing a mobile strategy as important.

7/31/2013 - ABM has released a new report, Value of B-to-B, that details many ways in which business publishers connect buyers and sellers.

7/24/2013 - ABM's Value of B-to-B research, to be released next week, found that marketers place a very high value on trade shows and conferences.

7/16/2013 - The second installment of ABM’s CEO Confidence Index reveals that the winter’s high level of optimism has given way to even sunnier prospects, both at the present moment and looking 12 months out.

7/9/2013 - New research from ABM’s 2012 Managing Profits study shows the correlation between profitable print brands and productivity.

7/2/2013 - This March’s total ag print dollar spend actually declined compared to last March’s, bucking a year-long trend.

6/17/2013 - The CEIR Index for the overall exhibition industry shows has been positive for 11 quarters running -- but the index's attendance metric reveals negative growth in the most recent report.

6/12/2013 - New research by PwC reports that the global b-to-b media market will grow to $214 billion in 2017, led by digital revenues.

5/29/2013 - ABM's director of research and content discusses the results of a recent ABM study on the effectiveness of b-to-b emails for content delivery and customer outreach.

5/21/2013 - In a MediaPace blog post, ABM's director of research and content discusses the current revenue landscape for b-to-b media, highlighting figures from ABM's latest BIN report.

5/20/2013 - The industry's biggest gains came in digital advertising, which rose 16 percent.

4/30/2013 - Marketing automation. Behavioral targeting. “Day-parting.” If these concepts aren’t part of your strategy, they soon will be, according to executives who kicked off ABM’s 2013 Annual Conference.

4/3/2013 - Eight business-to-business media transactions, worth $102 million, occurred in Q1 2013, according to the latest numbers from The Jordan, Edminston Group Inc.


4/1/2013 - Of the 22 vertical categories tracked, 14 saw sales declines, and 8 saw sales increases in 2012 vs 2011. Overall, total b-to-b print ad sales fell 8.51 percent from $1.44 billion to $1.32 billion.

4/1/2013 - Farmers and agribusiness owners are feeling positive about their current agri situations but turn pessimistic when thinking about the future, according to research by DTN/The Progressive Farmer.

3/27/2013 - New report finds that b-to-b media generates a bigger portion of total revenue from digital but trade media's rate of growth is falling behind consumer.

3/20/2013 - An ABM webinar last week three industry experts discussed problems affecting b-to-b email marketers and shared steps for improving engagement.

3/19/2013 - The events industry posted its 10th straight quarter of growth, but the increase was lower than expected, according to the latest CEIR Index.

3/13/2013 - In a free webinar Thursday, speakers will reveal results of an ABM benchmark study on b-to-b email marketing and offer industry-leading best practices for boosting e-mail response rates.

2/27/2013 - By gathering data on expenses and operations, ABM is researching how profit trends change over time.

2/26/2013 - Seven ABM members captured 17 spots on the top 25 list, ranked by circulation.

2/20/2013 - Many b-to-b digital news stories fall short in enterprise and end-user quotes, according to the final numbers of Editorial Solutions’ Phase III study on b-to-b e-news performance.

2/6/2013 - Overall, print advertising sales show negative trend, down 5.4% in October and down 6.4% in November.

1/23/2013 - ABM’s first ever report on CEO confidence indicates that top execs at trade media companies are enthusiastic about the economy both now and 12 months out.

1/23/2013 - Elsevier B.V. announced The Article of The Future, an ongoing initiative that "aims to revolutionize" the way research articles are formatted.

1/18/2013 - The ABM/MPA Compensation Study, conducted by Towers Watson, reveals that editorial salaries rose from 2011 to 2012.

1/14/2013 - Despite that finding, trade sales salaries are rising faster. Of the nine sales titles analyzed, five b-to-b positions offered improved wages in 2012 vs 2011, compared to only two consumer positions.

1/2/2013 - Preliminary data suggests overall industry revenue is flat compared to Q3 2011.

12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.

12/5/2012 - Trade magazine advertising revenue declined 7.4 percent in August compared with August 2011. For the first eight months of 2012, that’s an aggregate decline of 4.4 percent compared with the first eight months of 2011. There were a few bright spots in some verticals, however.

12/4/2012 - The events industry posted a 0.9 percent increase for Q3, a slower rate of increase compared to Q1 and Q2.

11/28/2012 - Many enterprises are facing challenges in measuring ROI of "big data," but most organizations are committed to big data projects, according to a new study commissioned by Connotate.

11/26/2012 - Compared with agriculture print ad sales in July 2011, revenue is up 18.8 percent, the largest monthly leap so far this year. August saw a smaller increase of 8.5 percent.


11/7/2012 - In a survey of business-to-business, consumer and association publishers, the b-to-b publishers report that 16 percent of their revenue comes from digital sources.

11/5/2012 - However, several categories saw big gains: aviation, aerospace and military, up 103 percent; travel, business conventions and meetings, up 39 percent; and agriculture, up 19 percent.

11/1/2012 - Jason Cassidy, svp of strategy and development at Asset International, explains to ABM why data will continue to be number one for the company.

10/23/2012 - While about 20 percent of survey respondents say their companies have formal mobile strategies, the vast majority are pursuing content for smartphones and apps more casually.

10/1/2012 - M&A activity for b-to-b media jumped 118 percent in the first three quarters of this year, according to The Jordan, Edmiston Group Inc.

9/27/2012 - The b-to-b media industry is expected to grow to $26.60 billion this year, according to the latest edition of the VSS Communications Industry Forecast.

9/18/2012 - Events remain the backbone of the b-to-b media industry, but the industry may need to look to new metrics to gauge success, according to the speakers at the CEIR Predict Conference last week.

9/12/2012 - Revenue at U.S. media and business information companies reached $12.49 billion for the first six months of 2012. Among the growing segments were digital ad sales, data revenue and event revenue.


8/22/2012 - In a blog on Nieman Journalism Lab, writer Jonathan Stray advocates that the most powerful metric in journalism is impact, and more publishers should take steps to measure it.

8/22/2012 - "The indices’ purpose is to broaden and deepen our coverage of each market segment,” says David Longobardi, executive vice president and chief content officer.

8/22/2012 - Healthcare plan costs are growing slowly or even decreasing at most b-to-b media companies, according to a survey conducted by ABM’s Talent Management Committee.

8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.

8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.

8/1/2012 - The Center for Exhibition Industry Research revisited its 2002 study, The Role and Value of Face-to-Face Interaction, with an updated 2012 version that asks both attendees and exhibitors about the value of face-to-face events.

7/27/2012 - Professional Farmers of America, a division of Farm Journal Media, has launched a new subscription service to help farmers and retailers manage their margin and risk for crop inputs.

7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.

6/27/2012 - M’s Agri Council last week presented findings in a webinar from its 2012 Media Channel Study, a research project conducted by Readex Research in order to determine the impact of media channels that serve the agricultural industry.

6/12/2012 - Based on the first quarter numbers just released, event revenue rose 1.5 percent while print revenue dropped 3.5 percent in 2012, both compared with the first quarter data from 2011.

5/29/2012 - ABM's Managing Profits Report offers several ways to identify successful event brands. Here are three.