ABM News Archive - Print
6/20/2014 - As advertising continues to shift from print to digital, marketers are missing out on a potential opportunity. Print ads, especially those placed in trade magazines or other wide-reaching publications, are more likely to touch (and hopefully, convert) non-customers than digital ads, which are typically willingly accessed by existing customers.
6/17/2014 - At ABM’s Marketer/Media/Publisher Council meeting on April 22, Kantar Media SRDS president Steve Davis shared the results of a survey the company conducted in tandem with The James G. Elliott Co., Inc. in late 2013 with over 200 business-to-business media buyers, charting the methodology they use when deciding what investments to make.
5/21/2014 - According to data released by the United States Postal Service earlier this month, revenue from periodical mailings has dropped in Q1 of 2014.
5/16/2014 - The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today expressed significant concern over new data from the U.S. Postal Service revealing a sharp decline in the volume of periodicals mailed in the first quarter of 2014.
4/1/2014 - MediaFinder.com has released their roundup of magazine launches and closures in 2014’s first quarter, and the results are encouraging – 45 new periodicals were introduced during the first three months of 2014, as compared with only 27 during the same time period in 2013.
3/11/2014 - ABM’s Agri Media Council has just released the newest iteration of its biennial research report on how readers engage with agriculture media. The survey finds that loyalty to and use of print media remains strong among farmers and ranchers, and that growth in digital media is not coming at the expense of print.
2/25/2014 - The Alliance for Audited Media (AAM) has released their semi-annual Newspaper and Periodical Snapshot report, which contains the circulation numbers of the top 25 business publications in the U.S. and Canada as tracked by the firm. The data, which covers the second half of 2013, takes into account the average sum of paid and qualified non-paid subscribers for each issue of a given periodical.
2/18/2014 - Praetorian Group, Inc. has announced the purchase of Fire Chief magazine’s assets – including the trademark, mailing lists and the Web domain – from former owner Penton. The periodical was shuttered last November after 57 years of publication, but Praetorian plans to relaunch it as a digital brand, beginning with an e-mail newsletter and website redesign later this month.
1/7/2014 - In the wake of the Postal Regulatory Commission’s (PRC) approval of the Postal Service’s requested 4.3 percent “emergency” rate hike (in conjunction with an inflation-based hike of 1.7 percent) comes some modestly good news for the business media industry.
1/2/2014 - Last month, MediaFinder – Oxbridge Communications’ online database of U.S. and Canadian periodicals – announced that in 2013, 185 magazines were launched and 56 ceased publication.
12/30/2013 - Last week, the Postal Regulatory Commission (PRC) voted to adopt a six percent rate increase to stamps, magazines, bills and additional advertising-related missives.
12/18/2013 - In 2013, ABM's Committees & Councils have produced many projects, including webinars, research reports and workshops on subjects such as social media, the future of editorial, email marketing, custom content, database integration and more.
11/27/2013 - Today, member organizations of the Affordable Mail Alliance (AMA), including SIIA/ABM, formally requested that the Postal Regulatory Commission (PRC) reject January’s planned hike of postage rates.
11/7/2013 - In a letter last week, ABM updated members on the impending CPI and exigent rate increase, slated to take effect in January.
11/6/2013 - According to ABM's latest BIN Report data, agricultural verticals saw a huge rise in print advertising in May, the latest month for which ABM has data.
11/6/2013 - Total dollars spent on b-to-b print advertising dipped only 3.5 percent in May to $641 million, the industry's lowest rate of decline in monthly sales in the last 12 months.
10/9/2013 - More business-to-business magazines launched than closed during the first nine months of 2013, according to the latest numbers by MediaFinder.
10/2/2013 - While some traditional ad-based companies have found ways to charge users for their information, and while some are serving marketers through lead generation and marketing services, others have found that selling print advertising remains viable.
9/11/2013 - For 22 vertical categories tracked, 7 showed growth in the first quarter, 7 showed single-digit declines, and 8 showed double-digit declines in print ad revenue.
8/21/2013 - The Alliance for Audited Media (AAM) named five ABM member companies on its list of the top 25 U.S. business publications for the first half of 2013, ranked by total circulation.
7/10/2013 - MediaFinder.com and JEGI have released their latest figures on b-to-b media launches and acquisitions during the first half of 2013.
6/12/2013 - New research by PwC reports that the global b-to-b media market will grow to $214 billion in 2017, led by digital revenues.
4/12/2013 - The return of Saturday mail might be good news for some publishers, but the resumption has prompted USPS to explore rate hikes for all periodicals.
4/1/2013 - Of the 22 vertical categories tracked, 14 saw sales declines, and 8 saw sales increases in 2012 vs 2011. Overall, total b-to-b print ad sales fell 8.51 percent from $1.44 billion to $1.32 billion.
2/26/2013 - Seven ABM members captured 17 spots on the top 25 list, ranked by circulation.
2/6/2013 - Overall, print advertising sales show negative trend, down 5.4% in October and down 6.4% in November.
2/6/2013 - The Postal Service's elimination of Saturday mail delivery won’t affect b-to-b publishers as dramatically as consumer publishers. However, the move will do little to improve the economic viability of the USPS.
12/10/2012 - This year, 31 b-to-b magazines launched while 16 closed, according to Mediafinder.com data.
12/5/2012 - In addition to three executive appointments, the company has announced a new social community, digital-only magazine, publication makeover and citizen reporting.
12/5/2012 - Trade magazine advertising revenue declined 7.4 percent in August compared with August 2011. For the first eight months of 2012, that’s an aggregate decline of 4.4 percent compared with the first eight months of 2011. There were a few bright spots in some verticals, however.
11/26/2012 - Compared with agriculture print ad sales in July 2011, revenue is up 18.8 percent, the largest monthly leap so far this year. August saw a smaller increase of 8.5 percent.
11/5/2012 - However, several categories saw big gains: aviation, aerospace and military, up 103 percent; travel, business conventions and meetings, up 39 percent; and agriculture, up 19 percent.
9/26/2012 - Three years after emerging from bankruptcy protection, Cygnus CEO John French tells ABM about his corporate turnaround strategy, the company’s recent data launch and his vision for the future.
8/29/2012 - Two months ago, United Publications launched a newsmagazine covering security systems in the Gulf. "Our business plan is very simple," explains Brook Taliaferro, president and CEO. "It's to put a business newspaper where there isn't one."
8/27/2012 - ABC released its list of the top 25 U.S. business publications for the first half of 2012. ABM members captured 15 spots.
8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.
7/13/2012 - During the first half of this year, 21 new business-to-business titles launched, according to new data by MediaFinder.com. In total, 133 magazines have premiered this year.
6/27/2012 - M’s Agri Council last week presented findings in a webinar from its 2012 Media Channel Study, a research project conducted by Readex Research in order to determine the impact of media channels that serve the agricultural industry.
6/14/2012 - The Engineering News-Record will debut its Contractor Business Quarterly on July 16.
5/10/2012 - IEEE's Spectrum magazine has won a 2012 National Magazine Award for excellence, specifically in the “General Excellence Among Thought Leader Magazines” category for its circulation. It has also recently won other honors, including two Neal Awards.
4/29/2012 - A bill that includes many needed reforms, and which includes measures favored by ABM chief legislative lobbyist Tom Carpenter, has passed the Senate and now heads to the House of Representatives.
4/25/2012 - Agriculture magazines and newspapers are the number one resource for 98 percent of farmers and ranchers, according to the ABM Agri Council 2012 Media Channel Study.
4/17/2012 - The Postal Service plans to sunset its use of the POSTNET barcode in January 2013 and begin requiring use of Full-Service Intelligent Mail barcode (IMb) to qualify for automation discounts.
3/13/2012 - Despite recent declines, print remains an important outlet for many advertisers, especially in mature b-to-b vertical publications.
2/28/2012 - Advertising revenue for print business-to-business publications fell in November 2011, according to the latest Business Information Network (BIN) data from ABM and Inquiry Management Systems.