ABM News Archive - Industry

5/15/2013 - At ABM’s Annual Conference, John Wickersham, partner of investment firm Atwood Capital, detailed products and services that will boost digital and b-to-b valuation.

5/8/2013 - ABM’s Marketing Services Council has unveiled a new white paper, sponsored by Wright’s Media, that discusses the biggest obstacles to creating a marketing services business and how to resolve the issues.

5/8/2013 - New ABM member Praetorian Group recently won Small Business of the Year, which recognizes exemplary business practices. ABM chatted Robert Dippell, vp of corporate development, about the business and more.

5/8/2013 - SIIA and ABM is set to host their first co-branded event, a roundtable focused on how to drive mobile app revenue via new technologies, including advanced cloud capabilities and data integration.

4/30/2013 - At ABM's Annual Conference, 60 attendees gathered to learn how to build equity value, develop database revenue and expand into licensed content.

4/30/2013 - Marketing automation. Behavioral targeting. “Day-parting.” If these concepts aren’t part of your strategy, they soon will be, according to executives who kicked off ABM’s 2013 Annual Conference.

4/24/2013 - Scott Vaughan, CMO of UBM TechWeb, describes how customer modeling is playing a larger role in the company's marketing efforts.

4/23/2013 - In a MediaPace blog post, Mark Sableman, ABM's information policy counsel, recaps a recent court decision that provides useful guidance on news aggregation.

4/23/2013 - In an exclusive ABM video Elisabeth DeMarse, CEO and chairman of TheStreet, talks about subscription products which she believes is a driving force in the company's success.

4/17/2013 - Spiceworks is the go-to community for the IT industry with more than 2.5 million professionals and hundreds of vendors willing to pay to join. So what makes Spiceworks so attractive to brands? ABM talked to Co-Founder Jay Hallberg.

4/17/2013 - ABM talked to Kevin Arsham, TargetCast's vice president and account director, about b-to-b marketing and the company's best practices.

4/12/2013 - The return of Saturday mail might be good news for some publishers, but the resumption has prompted USPS to explore rate hikes for all periodicals.

4/10/2013 - On April 16, marketers, agencies and publishers will gather together to discuss two topics crucial to company growth.

4/10/2013 - Saturday mail is back on, announced the United States Postal Service after its board of directors said legislation language made it impossible for the agency to continue with its formerly announced plans.

4/3/2013 - ABM talked to Tom Cochran, CTO at Atlantic Media Company, on the biggest tech challenges, how to attract the best developer talent, the role of a CTO and more.

4/3/2013 - Eight business-to-business media transactions, worth $102 million, occurred in Q1 2013, according to the latest numbers from The Jordan, Edminston Group Inc.



3/20/2013 - At ABM's Annual Conference, Tony Uphoff, newly named CEO of Business.com and former CEO of UBM TechWeb, will moderate a panel on the b-to-b company of the future. ABM chatted with Uphoff for a preview of the session.

3/20/2013 - On March 28, the MPA will host Swipe 2.0: The Magazine Media Playbook for Digital Success, an event on how to engage and monetize readers across a wide range of digital platforms.


3/13/2013 - IEEE Media's IEEE Spectrum received the coveted Grand Neal Award during ABM's 59th Annual Jesse H. Neal Awards ceremony.

3/13/2013 - In a free webinar Thursday, speakers will reveal results of an ABM benchmark study on b-to-b email marketing and offer industry-leading best practices for boosting e-mail response rates.

3/13/2013 - More than 300 b-to-b media professionals converged yesterday to celebrate editorial excellence at ABM’s 59th annual Jesse H. Neal Awards.


3/6/2013 - In a webinar last week, Crain's director of social media strategy specified many ways b-to- b journalists could use social media as part of their everyday reporting tasks.

3/5/2013 - ABM has announced the recipients of the G.D. Crain, Jr. Award; the Timothy White Award; and the McAllister Editorial Fellowship.

2/20/2013 - In a MediaPace blog post, Mark Sableman, ABM’s Information Policy Counsel, warns publishers about using content found on social media sites like Twitter.

2/13/2013 - Mobile is a huge opportunity for brands, but executives were quick to cite dangers during a roundtable at the DeSilva + Phillips Dealmakers Summit last week.

2/6/2013 - B-to-B has a huge opportunity in marketing services, but an area of concern is audience databases.

2/6/2013 - The Postal Service's elimination of Saturday mail delivery won’t affect b-to-b publishers as dramatically as consumer publishers. However, the move will do little to improve the economic viability of the USPS.

1/30/2013 - Brands, publishers and marketers are starting to exchange roles with new responsibilties. Can they work together to serve their audiences?

1/23/2013 - ABM’s first ever report on CEO confidence indicates that top execs at trade media companies are enthusiastic about the economy both now and 12 months out.

1/23/2013 - Elsevier B.V. announced The Article of The Future, an ongoing initiative that "aims to revolutionize" the way research articles are formatted.

1/15/2013 - During a session at Folio:’s MediaNext Conference, paidContent founder Rafat Ali shared how he’s growing his new b-to-b startup, Skift.

1/14/2013 - Despite that finding, trade sales salaries are rising faster. Of the nine sales titles analyzed, five b-to-b positions offered improved wages in 2012 vs 2011, compared to only two consumer positions.

1/8/2013 - In an ABM story last week, experts predicted more media M&A activity in 2013. Since then, many ABM members have announced deals.

1/8/2013 - In a post on ABM's MediaPace blog, ABM's head of content and programming offers one suggestion to help b-to-b media thrive.

1/2/2013 - Preliminary data suggests overall industry revenue is flat compared to Q3 2011.

1/2/2013 - The New Year has arrived, and ABM members are offering their 2013 industry predictions

1/2/2013 - In the guest blog post, Bill Ault writes the only way b-to-b can survive is to "acquire leading and even bleeding-edge technical capabilities."

12/19/2012 - B-to-B launches in 2012 were all about digital and expertise. From apps to social networks to virtualization, ABM recaps the most interesting launches of the year.

12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.

12/12/2012 - There are plenty of benefits of social media, but the recent Netflix case shows there are also pitfalls. Here are other cases and tactics you can take to avoid trouble.

12/12/2012 - ABM recaps the most notable deals in a slideshow, plus two leaders in media and information M&A tell us what deals were intriguing to them.

12/10/2012 - This year, 31 b-to-b magazines launched while 16 closed, according to Mediafinder.com data.

11/29/2012 - A provision arose from the GSA conference scandal this past summer and was hastily added to the Senate bill without consideration of the impact.

11/27/2012 - Established in 1955, the Neal Awards recognize and reward editorial excellence in b-to-b, a top media category that is, unfortunately, often overlooked.


11/14/2012 - Instead of being gobbled up by other media companies in b-to-b or in technology, ZDM and ZDE were both sold to two vendors. Is media M&A changing?

11/7/2012 - ABM talked to three b-to-b media executives to find out how their businesses handled the hurricane.

11/1/2012 - ABM caught up with three publishing executives to see what they are hearing from advertisers and agencies regarding expectations and strategies.

10/24/2012 - In a panel called "Are Data and Business Intelligence Worth More Than Advertising?," held at Executive Forum, industry leaders advocated for data-driven services as a second business line.

10/10/2012 - ABM talked to three former editors now in content marketing on how they got into the business and what writers make the best content marketers.

10/9/2012 - Dubbed the “the Pulitzer Prize of business media,” the Neal Awards recognize the very best in b-to-b editorial.

10/3/2012 - The marketplace is filled with social platforms and management software for publishers to play with, but what works? ABM talked to three b-to-b editorial directors.

10/3/2012 - As media companies scramble to identify user behavior on mobile devices, two major reports demonstrate that mobile users put a priority on news.

10/1/2012 - M&A activity for b-to-b media jumped 118 percent in the first three quarters of this year, according to The Jordan, Edmiston Group Inc.

9/27/2012 - The b-to-b media industry is expected to grow to $26.60 billion this year, according to the latest edition of the VSS Communications Industry Forecast.

9/26/2012 - Three years after emerging from bankruptcy protection, Cygnus CEO John French tells ABM about his corporate turnaround strategy, the company’s recent data launch and his vision for the future.

9/25/2012 - One of ABM’s most popular offerings, the B-to-B Advanced Leadership Program, modeled to resemble a "mini MBA," returns January 7-11.

9/18/2012 - Events remain the backbone of the b-to-b media industry, but the industry may need to look to new metrics to gauge success, according to the speakers at the CEIR Predict Conference last week.

9/12/2012 - Z Squared Media just wrapped up a big event last week, attended by marketing and PR pros around the world. CEO Joe Pulizzi chatted with ABM about the event and gave content marketing advice to publishers.

9/12/2012 - Mark Sableman, ABM's information policy counsel, details the Federal Trade Commission's guidance on privacy and mobile apps.

9/12/2012 - Revenue at U.S. media and business information companies reached $12.49 billion for the first six months of 2012. Among the growing segments were digital ad sales, data revenue and event revenue.

9/11/2012 - ABM Postal Counsel Jack Widener revises postal budget guidance after calculation update.

9/5/2012 - Last month, Bizo ranked 86th on the Inc. 500 list, reporting a three-year growth rate of 3,036 percent. ABM chatted with CEO Russell Glass about success in the b-to-b marketing industry, including his advice for publishers.

8/29/2012 - Two months ago, United Publications launched a newsmagazine covering security systems in the Gulf. "Our business plan is very simple," explains Brook Taliaferro, president and CEO. "It's to put a business newspaper where there isn't one."


8/27/2012 - ABC released its list of the top 25 U.S. business publications for the first half of 2012. ABM members captured 15 spots.

8/22/2012 - In a blog on Nieman Journalism Lab, writer Jonathan Stray advocates that the most powerful metric in journalism is impact, and more publishers should take steps to measure it.

8/22/2012 - Healthcare plan costs are growing slowly or even decreasing at most b-to-b media companies, according to a survey conducted by ABM’s Talent Management Committee.

8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.

8/21/2012 - New ABM member Boardroom Events is aiming to become the standard for producing hosted events. ABM talked with Founder Charles Badoian about the company model, what he believes are the fundamentals in producing events and the future of the events industry.

8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.

8/15/2012 - Jack Widener, ABM's postal counsel, comments on the Postal Service's dismal Q3 results.

8/10/2012 - In an editorial called "The Digital Domain," Ron Matejko, president of MVP Media, makes a case for digital-only publications.

8/9/2012 - The United States Postal Service reported a $5.2 billion net loss for the third quarter of the fiscal year, and defaulted on a $5.5 billion prefunding payment last week due to lack of cash.

8/8/2012 - With a wealth of options available for digital media, what should a b-to-b media company invest in, and how do you decide? ABM talked to two digital media industry leaders to get their take.

8/7/2012 - A number of tech companies are expanding their target audience of consumers to also include businesses, reports The New York Times.

8/1/2012 - Randall-Reilly's revamped structure is now fully in place. The new collaborative structure allows the company to easily expand offerings and into new industries, says President Brent Reilly.

7/31/2012 - Aviation Week's longtime editor-in-chief, Anthony L. Velocci, Jr. announced his retirement after a 23-year career with the company. Velocci chatted with ABM about the b-to-b media industry -- what's changed, what's on the horizon and what's needed to succeed today.

7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.

7/25/2012 - F+W Media is continuing to expand beyond its roots as a publisher of trade and enthusiast magazines to become a significant online retailer, with the hire of Lucas Hilbert as vice president of its rapidly developing e-commerce business.

7/25/2012 - According to a July 20 decision by the U.S. District Court for the Northern District of California, text senders can be sued – because text messages fall under the Telephone Consumer Protection Act (TCPA) and may violate the "right of privacy."

7/17/2012 - BtoB Magazine has released this year's "Who's Who" Special Report, featuring key thought leaders who are transforming the business-to-business media and information industry. The compilation of individuals spans 10 categories and highlights several ABM members.

7/17/2012 - The acquisition of Northstar Travel Media was one of the largest in the b-to-b media industry this year, with more than 10 companies participating in the management phase, according to Northstar CEO Tom Kemp. Next on the horizon is capitalizing on new opportunities.

7/13/2012 - During the first half of this year, 21 new business-to-business titles launched, according to new data by MediaFinder.com. In total, 133 magazines have premiered this year.

7/12/2012 - ABM's legislative lobbyist, Tom Carpenter, attends the first NTIA-hosted meeting in a series of gatherings regarding personal data collection and privacy.

7/11/2012 - The former head of both MPA and FIPP died July 4 in Jersey City, N.J. at the age of 78. Kummerfeld was one of the longest-tenured presidents in MPA history, noted the association, serving as president and CEO from 1987 to 1999.

6/27/2012 - Crain Communications president says the line between consumer advertising and business-to-business advertising is blurring.

6/12/2012 - Based on the first quarter numbers just released, event revenue rose 1.5 percent while print revenue dropped 3.5 percent in 2012, both compared with the first quarter data from 2011.

6/12/2012 - The b-to-b media category has seen a flurry of recent acquisitions and partnerships with data/market research companies, designed to extend resources to current audiences as well as blaze new trails into new categories.

5/16/2012 - At ABM’s 2012 Annual Conference earlier this month, CEO Clark Pettit outlined why he believes it’s a great time to be in business-to-business media and information. He included five steps that b-to-b companies can use to rediscover their "why."

4/17/2012 - As the company rolls out a website redesign and anniversary logo, chairman Bill Vance tells ABM, “B-to-B has a closeness to the reader that nobody else has.”

4/17/2012 - The Postal Service plans to sunset its use of the POSTNET barcode in January 2013 and begin requiring use of Full-Service Intelligent Mail barcode (IMb) to qualify for automation discounts.

4/6/2012 - Publishers are starting to reward editors based on the amount of unique visitors they drive to the site with their content.

4/5/2012 - If profit is your main goal when it comes to digital than unique visitors shouldn't be your main priority, according to Matthew Shanahan.

4/5/2012 - A new study answers the question, "why managing and monetizing audience data is so hard?"

4/4/2012 - CEO of Fusion Marketing Partners, Christopher Ryan, offers six best practices for successful b-to-b lead management.