ABM News Archive - Industry

8/13/2014 - Programmatic buying, marketing automation and retargeting are no longer the domain of tech media but are becoming increasingly important in other verticals as well.

7/16/2014 - Deal value for business-to-business media in the first half of 2014 increased more than eight times when compared to last year’s first half, according to a recent report by the Jordan, Edmiston Group, Inc. (JEGI).

7/9/2014 - Award-winning trade journalist Marianne Dekker Mattera died on July 3. She was honored last March at ABM's 60th Annual Jesse H. Neals Award Ceremony in New York in recognition of the record 18 Neal Awards that she earned over a 30-plus year career in healthcare journalism.

6/25/2014 - Content curation has become a necessary part of today’s information environment, but many editors are still struggling with how to think about curation strategically. During the editorial track at the first installment of ABM’s Regional Training Series “Edit, Digital Sales and Data Products” on July 10, PublishThis vice president of sales Chad Elbert will host a session entitled “Feed the Beast: Understanding Content Curation Strategies.”

6/24/2014 - Genstar Capital has announced the signing of a deal that would see the private equity firm acquire ABM member Asset International (AI), a b-to-b publisher and data provider for the asset management industry. The deal is expected to close in July. Terms were not released.

6/23/2014 - Laura Viscusi, publisher of Architectural Record, is a pioneer in b-to-b publishing and has been honored many times for her work. Recently, ABM spoke with her about her accomplishments and opportunities for women in the industry.

6/20/2014 - A recurring theme of discussion at SIPA's 38th Annual Conference earlier this month was the issue of how much periodicals truly get the attention of advertisers -- and how publishers can solve that problem.

6/20/2014 - As advertising continues to shift from print to digital, marketers are missing out on a potential opportunity. Print ads, especially those placed in trade magazines or other wide-reaching publications, are more likely to touch (and hopefully, convert) non-customers than digital ads, which are typically willingly accessed by existing customers.

6/18/2014 - At last week’s SIIA/ABM webinar, “What You Need to Know about the Canadian Anti-Spam Law, Part Two,” Canadian barrister/solicitor Matthew Harris explained the keys to operating within the legislation’s confines – express consent, vigilance and working knowledge of the legislation.

6/17/2014 - At ABM’s Marketer/Media/Publisher Council meeting on April 22, Kantar Media SRDS president Steve Davis shared the results of a survey the company conducted in tandem with The James G. Elliott Co., Inc. in late 2013 with over 200 business-to-business media buyers, charting the methodology they use when deciding what investments to make.


6/11/2014 - ABM recently had the opportunity to speak to Overdrive's Todd Dills about his Grand Neal Award-winning series “CSA’s Data Trail,” data-driven journalism, working with an editorial team and what the future holds for the magazine.

6/11/2014 - At ABM’s Marketer/Media/Publisher Council meeting in April, Randall Friedman, group publisher of Penton Media’s restaurant and food groups, shared what he has found to be the three biggest demands marketers have for the companies with which they advertise: content creation, lead generation and ownership of a topic.

6/4/2014 - At last week’s inaugural Code Conference, hosted by Re/code, Mary Meeker of Kleiner Perkins Caulfield & Byers (KPCB) presented her annual Internet Trends report. Available as a slideshow on a dedicated section of KPCB’s site, Meeker’s report details a rapidly-changing world, where mobile internet usage is growing faster than advertisers can take advantage of it.

6/4/2014 - The Alliance for Audited Media (AAM) has announced a merger with the Interactive Media Services Group, or ImServices. Effective as of May 30, the union ensures that AAM will have access to ImServices’ complete array of interactive media auditing services.

6/4/2014 - ABM has partnered with the Internet Advertising Bureau to offer a comprehensive digital sales training certification program which provides ABM digital sales teams and their companies with benchmarks that demonstrate a deep understanding of the process of creating digital media packages for their advertisers.

6/4/2014 - According to recently-released data compiled by the Center for Exhibition Industry Research (CEIR), the U.S. trade show industry grew 2.6 percent year-on-year in the first quarter of 2014.

5/28/2014 - Purch, GreenBiz, IDG Enterprise turn to automated solutions to target selected demographics.

5/23/2014 - Earlier this month, Everyday Health Professional joined ABM as the association’s newest media member. A provider of online medical and healthcare solutions for practitioners and patients, Everyday Health manages a network of Web and media properties ranging from MayoClinic.org to JillianMichaels.com.

5/21/2014 - According to data released by the United States Postal Service earlier this month, revenue from periodical mailings has dropped in Q1 of 2014.

5/21/2014 - ABM has premiered its latest peer-to-peer group, the Women’s Leadership & Networking Council. Chaired by Marion Minor, owner and CEO of EPG Media & Specialty Information, the group offers female members a forum for networking, education and mentoring.

5/20/2014 - Direct mail and e-mail marketing are the most common forms of attendee promotions, according to the Center of Exhibition Industry Research (CEIR)’s “Cost to Attract Attendees” study.

5/16/2014 - The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today expressed significant concern over new data from the U.S. Postal Service revealing a sharp decline in the volume of periodicals mailed in the first quarter of 2014.

5/14/2014 - ABM has officially opened registration for the 2014 Harold W. McGraw, Jr. Invitational golf tournament. Held annually, the proceeds from the tournament benefit the Business Press Educational Foundation (BPEF), an organization devoted to placing college students into business media company internships.

5/6/2014 - Today, many companies are taking advantage of technology-based solutions for increasing their marketing success. Tactics such as marketing automation and retargeting have proven useful for organizations with vast resources and wide reach – but are such practices viable for business-to-business publishers?

5/6/2014 - Digital and specialized business information products, not television, are two of the biggest drivers of growth for The Weather Company, parent of The Weather Channel. Today, b-to-b products represent 10 percent of revenue. In the next three years, that percentage will double, thanks to big data and the ability to integrate into customer workflows.

5/6/2014 - At ABM’s Annual Conference, a panel of leaders from both the digital and sales worlds discussed how to bridge the gap between their departments in a session entitled “1+1=3: Getting Business and Technology Groups to Work Together.”

5/6/2014 - In a panel at ABM’s Annual Conference entitled “What B2B Brands Want from You,” moderator Tom Stein – CEO of Stein IAS (Americas) – sat down with C-level representatives from three very different companies to see what they expect – and need – from publishers.

4/30/2014 - According to the Q1 2014 Mergers and Acquisitions Report filed by the Jordan Edmiston Group, Inc. (JEGI) at the beginning of the month, M&A in b-to-b media have skyrocketed.

4/30/2014 - Next week, ABM’s 2014 Annual Conference will be held at the Arizona Grand Resort & Spa in Phoenix. From May 4–7, C-level decision-makers, managers and marketers will gather for a series of sessions and events focusing on the theme of this year’s conference, “Go-to-Market Solutions.”

4/30/2014 - Over the course of the past few months, ABM has had the privilege of welcoming several new companies to its membership roster.

4/30/2014 - As the Web’s premier business-based social networking platform, LinkedIn has established itself as a valuable tool for the b-to-b media industry.

4/23/2014 - In its annual “Best Places to Work” feature, a guide to the 125 most rewarding and fulfilling companies to count as employers in the San Francisco Bay Area, the San Francisco Business Times has listed business audience marketing company Bizo.

4/23/2014 - On July 1, the majority of the rules and regulations associated with Canada’s Anti-Spam Legislation (CASL) will take effect. Given the potential risks associated with running afoul of CASL, ABM is proud to share a toolkit designed to help would-be vendors navigate potentially murky waters.

4/23/2014 - At yesterday’s Marketer/Media/Publisher Council meeting in New York – entitled “B2B Media 360: Mobilizing Brands for Growth – How, When and Where to Play” – a group of experts representing the different sides of the business-to-business industry converged to share experiences and proven solutions.

4/16/2014 - Last week, ALM launched ALM Brand Perspectives, a native advertising platform that has already reported click-through rates ten times greater than the industry standard.

4/16/2014 - On Sunday, May 4, ABM’s Annual Conference will kick off with a presentation from keynote speaker Chris Walters, COO of The Weather Channel Companies, entitled “Why B2B is the Future for The Weather Channel.” Prior to his speech, Walters spoke with ABM about his own personal b-to-b philosophies and how they’ve guided The Weather Channel into this new avenue.

4/15/2014 - NewBay Media has announced the purchase of Ratings Intelligence, a firm that offers subscription-based research services (such as ratings analysis and the creation of data tables and dynamic charts) to clients in the television industry.

4/15/2014 - On April 22, New York’s Chrysler Building will play host to the semiannual meeting of ABM’s Marketer/Media/Publisher Council, entitled “B2B Media 360: Mobilizing Brands for Growth – How, When and Where to Play.”

4/10/2014 - Tom Kemp, CEO and chairman of Northstar Travel Media, has been announced as the 2014 McAllister Top Management Fellow.

4/10/2014 - Legal/real estate media company ALM has launched ALM Brand Perspectives, a native advertising platform designed to allow marketers to seamlessly integrate their ads into the content on ALM’s websites.

4/10/2014 - At the ABM/SIIA/StrategyEye event “Understanding Content Marketing and Making Money from It” in new York City last month, business-to-business brands, publishers and agencies came together to share how they approached content marketing.

4/2/2014 - Prior to co-hosting “Scaling Your Event Business,” a session dealing with conferences, expos, and trade shows at ABM's Annual Conference, Bill Springer offered ABM some insight into the process behind hosting events and customizing scale.

4/2/2014 - Last week, Penton announced the creation of SmartReach, a new division within the company designed to draw commerce from its customer database. Penton is now the latest media organization to join the booming data business field, leveraging the information they’ve collected over years as a source of revenue.

4/2/2014 - ABM is delighted to announce that, in partnership with the IAB, we are offering a comprehensive a digital sales training certification program.

4/1/2014 - MediaFinder.com has released their roundup of magazine launches and closures in 2014’s first quarter, and the results are encouraging – 45 new periodicals were introduced during the first three months of 2014, as compared with only 27 during the same time period in 2013.

4/1/2014 - After several quiet months, M&A activity in business-to-business media came roaring back in in the first quarter of 2014, with deal volume jumping 50 percent to 12 transactions (up from eight transactions in the first quarter of 2013), while deal value leapt nearly 10 times to $1.0 billion, according to the Q1 2014 M&A Overview from the Jordan, Edmiston Group.

3/26/2014 - Digital news consumption of farmers and ranchers continues to grow, but not at the expense of traditional media, according to the 2014 iteration of the ABM Agri Media Council Media Channel Study.

3/26/2014 - Praetorian Group, Inc. has officially announced the acquisition of EfficientGov.com, a Web network that offers fiscal and operational solutions to town and city governments.

3/25/2014 - This Thursday, at ABM’s Marketing Services Council meeting, Rex Hammock, founder and CEO of Hammock, Inc., will host a presentation entitled “How to Go-to-Market.” Prior to the council meeting, ABM had the chance to ask Hammock some questions about becoming a marketing services provider and what trends he’s seen in the industry during his career.


3/20/2014 - Patrick J. McGovern, whose nearly-six decades in IT publishing included his founding and helming of International Data Group (IDG), died Thursday in Palo Alto, California, at the age of 76. He is survived by his wife, Lore, as well as their four children and nine grandchildren.

3/19/2014 - On Mar. 27, ABM presents an exclusive seminar, “Understanding Content Marketing and Making Money from It.” In a session called, “Got-To-Market Strategies,” BVR CEO David Foster and Jessica April, director of business development with Reuters News Agency, will share how they are structuring internally to offer content marketing solutions, how they sell to brands and how they execute on those campaigns.

3/19/2014 - Last Friday, 300 business-to-business luminaries gathering in Manhattan’s Pier Sixty to celebrate the 60th Annual Jesse H. Neal Awards ceremony. The awards honored business journalism’s best and brightest in 20 different categories, including Best Single Article, Best Website, and Best Use of Social Media. The winners represented a wide array of ABM members across a host of different industries.

3/19/2014 - At the 60th Annual Jesse H. Neal Awards ceremony, the Grand Neal Award – the most prestigious award of the event, given to whichever winner best exemplified the standards of its category – went to Randall-Reilly Publishing Company’s Overdrive, for its series of articles on the Federal Motor Carrier Safety Administration (FMCSA)’s Compliance, Safety and Accountability (CSA) program.



3/12/2014 - At ABM’s 2014 Annual Conference on May 5, BLR chief content officer Ed Keating will share how the company crafted a new type of solution to become more than just an information source.

3/12/2014 - Next month, six of the 20 seats on the SIIA’s board of directors will be up for election. Any full member of SIIA can self-nominate for a two-year term on the board.

3/12/2014 - Business information is a great opportunity for recurring revenue, and as such, two of the nation’s biggest agricultural publishers have recently joined the trend.

3/11/2014 - ABM’s Agri Media Council has just released the newest iteration of its biennial research report on how readers engage with agriculture media. The survey finds that loyalty to and use of print media remains strong among farmers and ranchers, and that growth in digital media is not coming at the expense of print.

3/10/2014 - While use of the Internet and other digital channels by agri executives has lagged e-media usage in other vertical markets, ag execs are catching up in a hurry, according to Meister Media’s 2014 Internet Use Study.

3/10/2014 - In January, Farm Journal finalized its acquisition of a majority interest in Machinery Pete, a business operated by Greg and Eric Peterson that is regarded as a leading authority on used farm equipment value.

3/10/2014 - DTN/The Progressive Farmer and Dupont Pioneer — the leading developer and supplier of advanced plant genetics — have teamed up to offer instant weather and market information as well as grain trading abilities to growers.

3/10/2014 - Shauna Rumbaugh’s appointment to High Plains Journal’s newly-created position of web editor is the latest step in the publisher’s digital push. She has worked for High Plains Journal as a copy editor since 2010, and will now take a larger role in overseeing the company’s web presence.

3/5/2014 - According to findings just released by BPA Worldwide's Ad iCompli service, many advertisers aren’t getting what they're paying for – measuring ad campaigns across a variety of media, the data revealed that only 40 percent of the advertisements tracked were considered “viewable.”

3/4/2014 - At the 60th Annual Jesse H. Neal Awards ceremony on March 14, a special award will be given to Architectural Record in honor of the 28 Neals it has received since 1955 – more than any other publication. Accepting the award will be publisher Laura Viscusi.

3/4/2014 - In an exclusive ABM webinar last week entitled “Using Responsive Web Design to Drive Web Traffic,” Neal Tornopsky, group digital media director for Northstar Travel Media's Travel Group, and Anna Sekula, executive editor of BizBash, discussed the recent responsive redesigns undertaken by their websites and shared the key takeaways of the conversion process.

2/26/2014 - At ABM’s Jesse H. Neal Awards ceremony on Friday, March 14, Marianne Dekker Mattera, managing editor at MedPage Today, will be honored in recognition of the record number of Neal Awards she has received over the course of her career.

2/26/2014 - ABM spoke with Jonah Bloom about what publishers need to understand about the content marketing opportunity, how it fits into what they are already producing on a daily basis and how “owned,” “earned” and “paid” media all factor in.

2/25/2014 - The Alliance for Audited Media (AAM) has released their semi-annual Newspaper and Periodical Snapshot report, which contains the circulation numbers of the top 25 business publications in the U.S. and Canada as tracked by the firm. The data, which covers the second half of 2013, takes into account the average sum of paid and qualified non-paid subscribers for each issue of a given periodical.

2/20/2014 - Separate research projects conducted by ABM and Forrester Research independently conclude that marketers are planning to increase their ad budgets. Both studies also show that digital spending is on the rise, while more marketers plan to cut print spending than to increase it.

2/18/2014 - Cygnus Business Media CEO John French has announced that the company’s Heavy Construction Group brand is for sale. Monetary data has not been released, but just as with last year’s sale of its Agriculture division to the American Farm Bureau Federation, Cygnus has employed the services of M&A advisory firm Corporate Solutions LLC.

2/18/2014 - Chandra Ram, editor of Plate magazine, has been awarded the 2014 McAllister Editorial Fellowship. A veteran of the foodservice industry, Ram spent more than 15 years as a cook/consulting chef before trading the kitchen for the editor’s chair.

2/18/2014 - Praetorian Group, Inc. has announced the purchase of Fire Chief magazine’s assets – including the trademark, mailing lists and the Web domain – from former owner Penton. The periodical was shuttered last November after 57 years of publication, but Praetorian plans to relaunch it as a digital brand, beginning with an e-mail newsletter and website redesign later this month.

2/12/2014 - Aviation Week’s Michael Fabey has been announced as the winner of the 2014 Timothy White Award. Named for the late Billboard magazine editor who was devoted to using his position in order to improve his industry – shedding light on issues such as artists’ rights – the award is given to a business editor who demonstrates bravery, integrity, passion and quality of product.

2/12/2014 - Positive results for the third quarter were driven by digital (up 21 percent), data and business info (up 7 percent) and events (up 4 percent). In total, quarterly revenue for b-to-b media and info companies totaled $6.57 billion.

2/10/2014 - On the heels of Hearst Corporation’s profit-and-revenue-record-setting 2013, Hearst Business Media president Rich Malloch granted an exclusive interview to ABM.

2/5/2014 - ABM has officially announced Robert Cassidy, editorial director of ScrantonGillette Communications’ Building Design + Construction magazine, as the winner of the 2014 G.D. Crain, Jr. Award.

1/29/2014 - As the early part of the 21st century elapsed, Forbes was one of many companies wondering what the future of media held in the face of the digital revolution. It was a risky reinvention of business journalism in the form of the Forbes Contributor Network, launched in 2010, that helped the media giant to stay up-to-date, relevant, profitable and competitive with the rest of the ever-moving internet news world.

1/28/2014 - In a webinar delivered Jan. 22 to ABM’s Marketing Services Council entitled “Marketing Services for Media Companies,” George Assimakopoulus shared the benefit of his experience setting prices and planning strategies for marketing services, offering up his proven techniques in a manner to serve the entire b-to-b community.

1/22/2014 - Over the course of the next three years, a series of regulations will be enacted in Canada that dictate commercial electronic interaction both within the country’s borders and abroad. Known collectively as Canada’s Anti-Spam Law (CASL), but governing more than just solicitous communications, these rules pertain to installation of computer programs, harvesting of address information and false representations in messages.

1/22/2014 - At the upcoming Information Industry Summit – the first to be co-programmed by ABM and parent organization SIIA – Michael Garity, Asset International’s VP of global event strategy and business development, will show how the company stopped leaving money on the table by identifying event sponsor needs and meeting those needs through its integrated media offerings.

1/22/2014 - ABM’s 2014 Annual Conference, which will be held May 4-6 at the Arizona Grand Resort and Spa in Phoenix, will focus on Go-to-Market Solutions.

1/15/2014 - News broke this weekend that David Levin, CEO of UBM plc, is leaving the British media corporation in order to take a new position as president and CEO of McGraw-Hill Education.

1/15/2014 - When Joshua Crandall started what would become Clever Commute in 2006, he had no idea of the vast experiment in information crowdsourcing that it would soon become. “I engaged a few of my fellow commuters and I said, ‘Can I have your e-mail addresses and let’s just make a pact – first person who sees a problem, let each other know.’”

1/15/2014 - Content teams in business-to-business media want to leverage the expertise of their vertical communities but are often constrained in how much scale they can drive with user generated content. However, companies such as ALM are now tapping into the Forbes Contributor Network, a white label solution that both curates expert third-party content while offering a content management system to publish both user and original content.

1/7/2014 - In the wake of the Postal Regulatory Commission’s (PRC) approval of the Postal Service’s requested 4.3 percent “emergency” rate hike (in conjunction with an inflation-based hike of 1.7 percent) comes some modestly good news for the business media industry.

1/3/2014 - In their annual statement on mergers and acquisitions in the media, information, marketing and tech sectors, the Jordan, Edmiston Group, Inc. (JEGI) has reported the sum total of deals announced in 2013 to be $88.6 billion, as compared to $74.7 billion in 2012.

1/2/2014 - Last month, MediaFinder – Oxbridge Communications’ online database of U.S. and Canadian periodicals – announced that in 2013, 185 magazines were launched and 56 ceased publication.

1/2/2014 - Last month, the Software and Information Industry Association (SIIA) announced that Carl Schonander had joined the organization in order to function as director of international public policy.

1/2/2014 - Three ABM member companies – Farm Journal Media, Naylor, LLC, and George Little Management, LLC – have been part of procurements in recent weeks, either as consumer or asset.

12/30/2013 - Last week, the Postal Regulatory Commission (PRC) voted to adopt a six percent rate increase to stamps, magazines, bills and additional advertising-related missives.

12/18/2013 - In 2013, ABM's Committees & Councils have produced many projects, including webinars, research reports and workshops on subjects such as social media, the future of editorial, email marketing, custom content, database integration and more.

12/18/2013 - The deadlines for two of the trade industry’s most prestigious awards – the Timothy White Award and the G.D. Crain, Jr. Award – have been extended by ABM to Friday, December 20, 2013.

12/18/2013 - At ABM’s Audience Development Committee meeting last week, MediaRadar co-founder and CEO Todd Krizelman shared trends in the world of e-mail advertising and described the best ways to profit from the practice.

12/17/2013 - At last week’s SIIA/ABM webinar, “Do You Know How Telemarketing Rules Will Change Your Marketing Strategy?,” SIIA VP of public policy Mark MacCarthy addressed some of the business domain’s concerns in light of the FCC’s implementation of new procedures.

12/11/2013 - Last month, Senator Max Baucus (D-MT), chairman of the Senate Committee on Finance, proposed a change to tax laws that has sparked quick, passionate response from the Software & Information Industry Association, as well as others in the trade industry.

12/11/2013 - On Wednesday, Dec. 4, the Federal Trade Commission (FTC) hosted a full day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as "native advertising" or "sponsored content."

12/11/2013 - This past week, ABM members Diversified Business Communications and Vendome Group announced the purchase of new brands to be integrated into their structures and bolster their overall reach.