ABM News Archive - Digital
12/4/2013 - During a recent ABM event, b-to-b marketers and agencies met with publishers to discuss the best types of content and how they help the ultimate goal of making a sale.
12/3/2013 - In a special roundtable event held at ABM’s Executive Forum, “Corporate Structure and the New B-to-B Matrix,” five CEOs shared their experiences configuring and managing functioning corporate environments.
11/19/2013 - Bob Benz, president of content, explains how he changed the company’s landscape with a series of progressive reinventions.
11/14/2013 - ABM's 2013 Executive Forum featured the return of Digital Velocity, an intensive workshop and networking event, organized by ABM’s Digital Media Council.
11/13/2013 - During ABM's Executive Forum in Chicago, speakers tackled a mobile conundrum many b-to-b publishers are facing today: how to make mobile a real business with real revenue.
11/12/2013 - During the keynote at ABM’s 2013 Executive Forum, LinkedIn executive editor Dan Roth announced a new program that offers full feeds of original content on LinkedIn, similar to an RSS feed.
11/7/2013 - Media buyers plan to grow their spend on multi-screen ad campaigns from 20 percent to 50 percent, according to a new report by ANA) and Nielsen.
10/30/2013 - BPA released a list of the top-performing digital publications, with six ABM members making the list.
10/30/2013 - On Nov. 21, ABM's Marketer/Media/Publisher Council will bring together b-to-b publishers and marketers for a meeting on mobile and social.
10/24/2013 - In an ABM video interview, Rob Keenan, vice president of online media at Edgell Communications, explains how the company has turned to responsive design to become a true multi-channel company.
10/23/2013 - ABM recaps key data industry trends from the SIIA event in Philly.
10/16/2013 - Later this month, more than 15 ABM members will be honored at the 2013 Folio: 100 breakfast, which recognizes media's "innovators, entrepreneurial thinkers and disrupters."
10/16/2013 - Digital Velocity is the only b2b media event for digital media professionals, programmed by digital media professionals.
10/9/2013 - LinkedIn is becoming a game changer in publishing content. The platform has also silently built up other offerings for b-to-b marketers, including advertisements and lead generation.
10/8/2013 - ABM talked to Minna Rhee, SourceMedia's newly named chief digital officer, about her initial focus and thoughts on b-to-b digital strategies.
9/25/2013 - A consortium led by MPA, Adobe and 4A's has revealed four standard metrics to use in evaluating mobile magazine engagement.
9/25/2013 - So, you've decided to "go mobile," and you've picked the app route -- now what? What are the best monetization strategies, and how do you choose the best business model for your company?
9/18/2013 - Watt Global Media has launched a new global database with information on the top compound feed producers around the world, produced by the editorial staff of Watt's Feed International brand.
9/18/2013 - A webinar by Knowledge Marketing made a strong case for the events team to own the integrated database, laying out various ways integrated data can drive additional event ROI.
9/18/2013 - Online technologies, such as social networks, could impact the event industry, but won't replace face-to-face communication, said Clay Shirky, keynote speaker of CEIR's Predict Conference.
9/11/2013 - Digital publishing platform Readz and content marketing agency Nomad Editions, both ABM members, recently formed a new alliance that offers marketers digitally native custom content solutions.
8/28/2013 - However, the poll of advertisers and marketers shows that cuts in print budgets are forthcoming, according to ABM's Value of B-to-B research.
8/26/2013 - Northstar's vp of business development and licensing, Sheila Rice, explains how recent deals allow the company to reuse data and content to drive more revenue.
8/21/2013 - A recent webcast by ABM, SIIA and SIPA explored how to make the business case for mobile, including best reasons for providing a mobile product.
8/14/2013 - This fall, IBT Media, the digital media company that recently acquired Newsweek, will dive into trade media as it premieres its first business-to-business news site, focused on information technology.
8/6/2013 - ABM's Value of B-to-B research finds that most publishers say rate pursuing a mobile strategy as important.
7/31/2013 - ThinkAdvisor, a Summit Business Media brand, has announced a new focus with customized reader content at the center of the transformation.
7/31/2013 - Next week, bXb online, an event marketing consulting agency, will premiere a new content platform for business-to-business professionals, BOB.tv.
7/31/2013 - Pricing is also about product positioning and fostering viability. Here's how British b-to-b publisher EMAP prices its subscription packages for Retail Week and Health Service Journal.
7/24/2013 - During ABM's recent Advanced Leadership Program for Independent Operators, presenters shared unique ways audience data is driving revenue.
7/24/2013 - On August 15, a free webcast for ABM, SIIA and SIPA members will explore the emerging business considerations for mobile.
7/2/2013 - Many ag media brands are using customer insight to launch "must-have" services and subscription businesses.
6/26/2013 - Many b-to-b editorial teams take the helm when it comes to social media marketing, but audience development might be the best place for the task, according to three executives.
6/18/2013 - This week, Northstar Travel Media debuted its first responsive design site with TravelAge West. ABM spoke with Tom Cintorino, Northstar’s EVP of digital media and Neal Tornoposki, group digital media director for Travel Weekly and TravelAge West about the experience.
6/12/2013 - New research by PwC reports that the global b-to-b media market will grow to $214 billion in 2017, led by digital revenues.
6/11/2013 - SourceMedia has launched a new brand that will join its Healthcare Group, the Health Insurance Exchange (HIX).
6/5/2013 - In mid-April, Washington Technology launched a membership program that placed nearly all of its content under a paywall. It was a necessary move as the brand expanded its content offerings.
5/29/2013 - Two year ago, Tim Bradbury, former president of new media for American City Business Journals, teamed up with other media executives to form Bedrock Business Media, a data-driven media company.
5/29/2013 - In an SIIA webinar on June 11, Russell Perkins, of InfoCommerce Group, will explain how publishers can obtain no-cost data from government sources.
5/22/2013 - On Tuesday, six media executives gathered together to form a panel on How Design Impacts The Newsroom.
5/15/2013 - At ABM’s Annual Conference, John Wickersham, partner of investment firm Atwood Capital, detailed products and services that will boost digital and b-to-b valuation.
5/15/2013 - On Tuesday, ABM and SIIA hosted their first co-branded event, a roundtable discussing the growth opportunities of cloud and mobile technologies.
5/8/2013 - New ABM member Praetorian Group recently won Small Business of the Year, which recognizes exemplary business practices. ABM chatted Robert Dippell, vp of corporate development, about the business and more.
5/8/2013 - SIIA and ABM is set to host their first co-branded event, a roundtable focused on how to drive mobile app revenue via new technologies, including advanced cloud capabilities and data integration.
4/30/2013 - Marketing automation. Behavioral targeting. “Day-parting.” If these concepts aren’t part of your strategy, they soon will be, according to executives who kicked off ABM’s 2013 Annual Conference.
4/24/2013 - How can business information startups attract investors and keep them happy? ABM talked with Rafat Ali, founder of Skift.com.
4/23/2013 - In a MediaPace blog post, Mark Sableman, ABM's information policy counsel, recaps a recent court decision that provides useful guidance on news aggregation.
4/23/2013 - In an exclusive ABM video Elisabeth DeMarse, CEO and chairman of TheStreet, talks about subscription products which she believes is a driving force in the company's success.
4/17/2013 - Spiceworks is the go-to community for the IT industry with more than 2.5 million professionals and hundreds of vendors willing to pay to join. So what makes Spiceworks so attractive to brands? ABM talked to Co-Founder Jay Hallberg.
4/17/2013 - The company has debuted two new mobile marketing solutions, while consolidating its mobile offerings into single group.
4/17/2013 - min's Best of the Web awards recognize innovative digital initiatives, including websites, newsletters, video and more.
3/27/2013 - If we are entering the “post-PC world,” what does this mean for how are audiences are using these devices and how they want us to serve them?
3/27/2013 - New report finds that b-to-b media generates a bigger portion of total revenue from digital but trade media's rate of growth is falling behind consumer.
3/27/2013 - The program is a series of monthly one-hour live interactive webinars, which qualify for the IAB Sales Certification Continuing Education Hours Requirement.
3/20/2013 - An ABM webinar last week three industry experts discussed problems affecting b-to-b email marketers and shared steps for improving engagement.
3/20/2013 - At ABM's Annual Conference, Tony Uphoff, newly named CEO of Business.com and former CEO of UBM TechWeb, will moderate a panel on the b-to-b company of the future. ABM chatted with Uphoff for a preview of the session.
3/20/2013 - On March 28, the MPA will host Swipe 2.0: The Magazine Media Playbook for Digital Success, an event on how to engage and monetize readers across a wide range of digital platforms.
3/6/2013 - Two years ago, SGC brought its web development in-house. Now the company says it’s ready to take on popular “dev shops” with the launch of a new affiliate, MediaPress Studios.
2/20/2013 - In a MediaPace blog post, Mark Sableman, ABM’s Information Policy Counsel, warns publishers about using content found on social media sites like Twitter.
2/20/2013 - During a time when many publishers would be happy to break even, BizBash CEO David Adler is aiming to make more money than ever before through partnerships and sponsorships.
2/20/2013 - Many b-to-b digital news stories fall short in enterprise and end-user quotes, according to the final numbers of Editorial Solutions’ Phase III study on b-to-b e-news performance.
1/9/2013 - EIC Susan Hassler tells ABM about the brand's redesigned print publication and its new responsive website, set to premiere in May.
1/2/2013 - Preliminary data suggests overall industry revenue is flat compared to Q3 2011.
1/2/2013 - Originally branded as Tesoro Events, in 2009, the company started to revamp from working with publishers to produce events to a more robust b-to-b media company.
12/19/2012 - B-to-B launches in 2012 were all about digital and expertise. From apps to social networks to virtualization, ABM recaps the most interesting launches of the year.
12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.
12/5/2012 - In addition to three executive appointments, the company has announced a new social community, digital-only magazine, publication makeover and citizen reporting.
11/12/2012 - A new Inputs Monitor service has signed more than 1,000 retailers to report on weekly price changes for nine key ag products.
11/7/2012 - In a survey of business-to-business, consumer and association publishers, the b-to-b publishers report that 16 percent of their revenue comes from digital sources.
10/23/2012 - The training program features webinars aimed at providing comprehensive knowledge of the current digital advertising landscape.
10/17/2012 - Kimberly Baker, of Great American Media Services, talks to ABM about her company's new marketing services division, which specializes in social media marketing and custom marketing solutions.
10/16/2012 - SourceMedia’s Health Data Management premiered the Healthcare Innovation Center, a virtual experience showcasing products and stories on new healthcare technologies.
10/3/2012 - The marketplace is filled with social platforms and management software for publishers to play with, but what works? ABM talked to three b-to-b editorial directors.
10/3/2012 - As media companies scramble to identify user behavior on mobile devices, two major reports demonstrate that mobile users put a priority on news.
10/3/2012 - Andrew Sollinger, general manager of the Americas, explains the real value of data is getting deeper into both the end-user and advertiser workflow.
9/27/2012 - The b-to-b media industry is expected to grow to $26.60 billion this year, according to the latest edition of the VSS Communications Industry Forecast.
9/19/2012 - After an acquisition and new hires, CEO Bill Carter says he’s focusing on boosting the company’s online services.
9/5/2012 - In July, Hanley Wood dubbed itself “in a digital transformation.” On the heels of the announcement came a series of appointments including Andrew Reid’s promotion to head the company’s digital businesses.
8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.
8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.
8/14/2012 - Editor Bill Mickey says the model -- which gives readers complimentary access to eight stories each month -- stresses the website's content value.
8/8/2012 - Last month, Edgell Communications announced Edgell Mobile Services, a new group that develops apps for live events and trade shows. ABM takes a look at its operations and what's in store for the future.
8/8/2012 - With a wealth of options available for digital media, what should a b-to-b media company invest in, and how do you decide? ABM talked to two digital media industry leaders to get their take.
8/7/2012 - A number of tech companies are expanding their target audience of consumers to also include businesses, reports The New York Times.
7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.
6/27/2012 - M’s Agri Council last week presented findings in a webinar from its 2012 Media Channel Study, a research project conducted by Readex Research in order to determine the impact of media channels that serve the agricultural industry.
6/6/2012 - Jen McClure, senior director of social media strategy, talks about social media best practices, building on a foundation of employee guidelines and training.
5/15/2012 - LinkedIn is the network most often cited by marketers as “most important,” followed by blogs, Facebook and Twitter.
5/10/2012 - IEEE's Spectrum magazine has won a 2012 National Magazine Award for excellence, specifically in the “General Excellence Among Thought Leader Magazines” category for its circulation. It has also recently won other honors, including two Neal Awards.
4/24/2012 - The IAB's latest report puts 2011 digital ad revenue at an all-time high of $31 billion. Of that, search revenue totaled $14.8 billion, and display-related ad revenue, including banner advertising, totaled $11.1 billion.
4/24/2012 - The free app, available in the iTunes App Store, offers hundreds of free courses and allows architects, LEED Aps and other AEC professionals to take tests and earn continuing education credits.
4/24/2012 - While the scramble into the digital marketplace may or may not yield the dollars that investors expect, it’s the data assets that so many b-to-b publishers are sitting on that can give those companies an edge.
4/18/2012 - The Farm Journal service will facilitate advertising to farmers across a range of partner sites.
4/5/2012 - If profit is your main goal when it comes to digital than unique visitors shouldn't be your main priority, according to Matthew Shanahan.
4/5/2012 - A new study answers the question, "why managing and monetizing audience data is so hard?"
3/22/2012 - Nick Weir, CEO of ChoozOn, gives some basic tips on the most important things to consider when mining your data
3/15/2012 - ABM announced the launch of its Digital Transformation Initiative, an exclusive leadership forum and set of customized services for ABM members who are pioneering the next generation of digital media.
3/13/2012 - Starting April 18, topic-specific monthly webinars will feature subjects from mobile strategies to understanding Web analytics.