E-News : January 22, 2007
News of the Week
Cocktails and Connections: have fun while you “work”
Lost isn’t back on the air yet, so we know you're free this Wednesday night... Join fellow marketers, agency executives and business media professionals for an evening of drinks and conversation at ABM’s “Cocktails and Connections Reception” at Cibar Lounge from 6:00 pm to 8:00 pm.
Don’t miss your chance to schmooze with the likes of Kevin Arsham, trade media director for OMD; John Favalo managing partner for Eric Mower & Associates; and JoAnna Havlin, associate director of print for Mediaedge: CIA (who will be joined by Mediaedge: CIA personnel representing the ABB, Accenture, Chevron, CitiDirect, MetLife and Xerox accounts.)
Join American Business Media this Wednesday evening at the Cibar Lounge in Gramercy Park for cocktails with marketers, agency executives, and business media professionals.
“Cocktails and Connections” is sponsored by Reed Business Information
Online clearance extended through end of January!
The sale on ABM's most popular online store items, like the renowned Case For Series, the Media Cost Report, and the recently completed ABM Corporate Benefits Survey, has been extended through the end of January 2007. Click here to pick up your copies at a discount rate now (because you know you need them).
Give your business a head start this year with a full repertoire of sales and marketing tools at reduced prices. For a limited time only these resources, also including the ABM/SISO Trade Show Cost Report and a comprehensive booklet containing 4 years of Neal Award Winners, will be available at discounted prices that cannot be beat.
Click here to visit ABM's online store, and get the tools you need to start 2007 on top.
Repay a mentor from years gone past
Nominations are being accepted through the end of the month for the 2007 Timothy White Award for Editorial Integrity; take the time to recognize the importance of NOT selling out by nominating a respected colleague. (We're not letting you off the hook with this one - you must know at least one person who doesn't drive you completely insane with hypocrisy. Get out your pen!)
Saluting exemplary leadership in the face of the challenges and pressures that editors face daily, The Timothy White Award was named after the longtime editor of Billboard who served as the moral compass of the music industry by tackling controversial issues. The 2007 Timothy White Award for Editorial Integrity Call for Entries is available for download on the ABM Web site; nominate someone you actually respect by clicking here.
The 2007 Timothy White Award for Editorial Integrity will be presented during the Jesse H. Neal Awards (the industry’s most prestigious and sought-after editorial honors) on March 22, 2007 at The Waldorf=Astoria in New York City. Get your nominations in today, and be a part of business media's grand editorial tradition.
Recognizing the young
Remember that BPEF intern who handed in page after page of well-written copy, researched leads for your sales team, and explained to you exactly what the hell is going on with that MySpace thing? Well, it's time to recognize their efforts. Nominate your favorite intern for the Reed Business Information Outstanding Intern Award by submitting a letter of recommendation to American Business Media's Jenna Lisanti (firstname.lastname@example.org) by January 31, 2007.
The Reed Business Information Outstanding Intern Award was initiated last year to recognize the hard work and achievements of Business Press Education Foundation (BPEF) Interns. Eligible students selected through the BPEF program will have completed an internship with an ABM-member company in 2006 and also be enrolled in an accredited college or university for fall 2006. The Award, which includes a $1,000 scholarship, will be presented during the 2007 Jesse H. Neal Awards, March 22, 2007 at New York's Waldorf=Astroria.
Placing interns in many major cities including New York, Atlanta, Chicago, Boston and Washington, D.C., BPEF operates on the philosophy that the best way to ensure the brightest and most promising students are exposed to careers in business media is to give them hands-on experience as an intern.
We screen 'em; you use 'em... Visit www.bpefinternships.org for more information.
Sell more, sell better, sell digital
Advertising, sales, and marketing are all critical to a magazine's livelihood and life expectancy... this we know. But what we may not know quite so well, is how to best extend our print advertising successes into the sometimes daunting land of new media. Join American Business Media's vice president of digital media & information, Steve Ennen, for “Magazine Advertising, Sales, and Marketing” at the NYU School of Continuing & Professional Studies this Spring to learn the ins and outs of digital media advertising.
Held Monday evenings, from 6:20 to 8:50pm, February 5-April 13, 2007, “Magazine Advertising, Sales, and Marketing” will emphasize new media techniques for sales pitches, marketing positioning, merchandising, ad pricing, and sales research. Guest speakers from magazines, as well as agency and client representatives, will provide additional real-world perspectives. The course is applicable to NYU's Certificate Program in Business-to-Business Publishing.
News on Print
Through November business ad pages and revenue remain steady
Year-to-date ad pages and revenue continue to remain steady, with an increase of .74% and .60%, respectively, despite a decline in ad pages by 3.34% and in ad revenue for the month of November over the same period in 2005 by 3.00%. The steady revenue for the year to date has been due in large part to strong category performers such as the Architecture, Design, Lighting category, with an increase of 10.89%; the Building, Engineering, Construction category which followed with an 8.20% increase; and the Pharmaceuticals category, with an 8.09% increase.
“As expected, the business media magazine industry remains essentially stable,” said Gordon T. Hughes II, president and CEO of American Business Media. “We’re seeing growth in categories such as Architecture, Pharm and Building, which speaks volumes to today’s economic climate and priorities. The real growth in business media is coming in the digital and event spaces, as the industry develops into a multi-platform configuration. ”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site by clicking here.
Keep your fingers crossed
The 53rd Annual Jesse H. Neal Award finalists will be notified this week. Named after American Business Media's first managing director, the original Neal Awards competition had 22 entrants; this year, thousands of entries were screened to form our list of distinguished finalists.
The very first Neal Awards were given to Burnham Finney, editor of American Machinist, and Alvin W. Knoerr, editor of Engineering & Mining Journal, in 1955. The coveted Grand Neal Award - recognizing the best of the editorial best - was given for the first time in 1996, when PennWell was honored for Fire Engineering's coverage of the Oklahoma City bombing (the company has earned close to 20 Neal Awards over the years).
Last year, Pam Henderson and Andrew Burchett of Farm Journal magazine, a Farm Journal Media publication, earned Grand Neal honors for their subject-related series of articles, “Asian Soybean Rust Takes Root in the U.S.,” offering a viewpoint on Soybean Rust that judges called a “masterful blending of science, consumer reporting, and passion.”
Who will take home the honor this year?
Find out March 22 when the biggest business media editorial bash of the year - the 53rd annual Neal Awards Luncheon, sponsored by PARS - comes to New York’s Waldorf=Astoria. Click here to reserve your table now. (We hear the best seats go to those who register early. Just a little something to keep in mind...)
Joining us in New York for the Neal Awards on March 22? Then don't miss the opportunity to mingle with your peers in a relaxed setting the evening before at ABM's special “Cocktails & Connections, Neal Edition.” The award-pressure may be on, but nothing takes the edge off that sleepless night before like a few drinks with friendly colleagues. So join American Business Media at PS 450 Bar and Lounge, March 21, 2007,from 6 to 8 pm. Click here to RSVP now.
ABM takes business media exhibitions around the world
Over 600 delegates from 17 countries gathered together in Shanghai last week to participate in the American Business Media sponsored third annual China Expo Forum for International Cooperation. Focusing on the impact of China’s macro economic development on the exposition industry, the forum featured ABM's Claudia Flowers as panel moderator of “Merger & Acquisitions, Reorganization and Venture Capital in the Exhibition Industry.”
Panelists Mike Tan, director of business development, CMP Asia; Jime Essink, CEO of VNU Exhibitions Europe and president of VNU Exhibitions Asia; and Tony Fung, CEO of Messe Dusseldorf China Ltd. discussed the Chinese M&A environment, licensing issues, and joint venture opportunities in a session attended by over 300 delegates. Conversation focused on the need for China to initiate policies and national standards as well as develop administrative structures and self regulation to attract foreign investors to the country's exhibition industry.
Emphasizing the importance of accounting and legal structures to help local organizers prepare themselves and their shows to appeal to and cooperate with foreign organizers, ABM's Claudia Flowers also met with Chinese publishing officials including Zhang Bohai, president of the China Periodical Assocation (CPI); Ms. Li Ying Lu Shan, president of publishing company CCID; Lu Shan, executive vice president of CCID and chief editor of China Information World; and David Gossack, attache at the U.S. Embassy in Beijing.
ABM is currently working on bringing members and CPI delegates face-to-face at this coming November's Top Management Meeting at Chicago's Westin River North. For more information concerning ABM's international initiatives, contact email@example.com.
M&A future looks bright for digital media
According to a survey released this January by AdMedia Partners, 71% of media executives expect their companies to participate in an M&A deal this year... in large part due to the increasing prevalence (and strong growth potential) of digital media in the marketplace. In fact, one-third of respondents cited interactive and digital media as the single most important factor affecting this year's business media M&A market.
What does this mean for you? As media companies seek to create equity value, adjusting their portfolios to include robust online businesses is essential. Find out how at ABM’s “Digital Velocity: Top, Bottom and Front Line Best Practices for Growth,” a two-day intensive, high level conference at the Westin Times Square March 28-29, 2007, when Mitch Rouda, president of Mitch Rouda E-Media Consulting, leads a discussion of Mergers & Acquisitions, Venture Capital and the New Valuation Paradigms.
Private equity and strategic acquirers of media companies know that e-Media businesses generally earn significantly higher valuations than print-only publishers. Panelists Peggy J. Koenig, managing partner for Abry Partners LLC; Jay MacDonald, partner of Digital Media & Technology for DeSilva & Phillips LLC; and Tad Smith, CEO of Reed Business Information, will discuss what buyers look for, what online businesses attract the most attention from buyers, and what this means for your overall business strategy.
The leading business media companies of tomorrow will be those who master organizational & recruitment challenges, Web 2.0 content approaches, digital media product development, and incorporating changing consumer behavior into sales efforts. ABM's “Digital Velocity” conference, designed for all levels of media professionals, is the place to learn eMedia best practices directly from leaders in the digital space. Click here for complete agenda and early-bird registration information, or for more information contact Michele Langer.
A limited number of hotel rooms are available at the Westin Times Square on the nights of March 27 and March 28. To reserve at a special discount rate, call ABM's Lauren Gabriele at 212-661-6360 ext. 3322.
“Digital Velocity” is sponsored by Convera, Copyright Clearance Center, DataJoe, Omeda, and SearchChannel.
Metrics: You know you need them. Now learn how to use them.
Over and over we hear that metrics are crucial to the bottom line. So, why aren’t business media companies taking them more seriously? Learn more about how Web analytics should play a continual role in providing the best information for your users and advertisers by watching a video of Chuck Richard, vice president and lead analyst for Outsell, Inc. and keynote speaker at ABM’s Thought Leadership Breakfast, “Turning Metrics Into Gold: Making Numbers Work For You” on the American Business Media Web site for just $2.99.
Featuring premium content from Outsell, Inc., this video is a must-view for anyone who wants to learn how to effectively measure their online properties and gain top position in their marketers’ eyes. Hear Richard discuss the results of Outsell’s survey of 43 business media publishing marketers, and what Web analytics can mean for your business.
Please click here to access the video. The Chuck Richard video, like all ABM online videos, can also be downloaded to your video iPod for viewing on the go. To view other great video from American Business Media, visit the ABM video library here.
If you don't tell us what you want, how can we give it to you?
As an association of business information companies, ABM is, quite literally, here for you. And we'd like to be here for you in the absolute best way possible. Which means, sometimes, we're going to ask for your feedback.
Please take just a moment (we promise, this should take no longer than 5 minutes) to complete our short survey on the ways you use ABM's Web site, AmericanBusinessMedia.com. In addition to winning our undying devotion, you'll be entered to win a copy of ABM's Centennial coffee-table book, American Business Media: A Century Moving Business Forward, chronicling the history of our industry's historical impact through extensive profiles of business media companies like yours.
The survey is confidential, and your responses will help us optimize our online services to better serve you on a daily basis.
Ed Gillette named vice chair of Business Development committee
Ed Gillette, president of Scranton Gillette Communications, which publishes eight magazines in the horticulture, construction and water treatment industries, has been selected as the new vice chair for ABM’s Business Development Committee. He will provide support for the committee chair, Jack Berkowitz, senior vice president of ALM, and help the Committee explore business development issues facing ABM member companies.
The Business Development Committee examines how member companies are organized to develop new information products, provides resources to member companies who do not have a business development role within their organizations, and considers where new formats, platforms, partnerships and changes in information itself can drive more profitable businesses for ABM member companies.
It's IT time
As the transformation of the business media industry continues at full speed, more emphasis than ever is being placed on IT staff. In response to this industry evolution, American Business Media is recruiting participants for a new IT Committee.
Focusing on systems, software, Web development, hardware, management/IT relations, and other technological topics of note, ABM's IT Committee will schedule its inaugural meeting for February 2007, utilizing video conferencing technology to ensure members from around the country may participate.
All interested parties should contact ABM's Steve Ennen (firstname.lastname@example.org; 212-784-6354) for additional information.
ABM Event Report
Move your staff into the future of media with Access Intelligence
John Rockwell, vice president of audience development for Access Intelligence’s Chemical Division, will discuss the intricacies of leading a team through the constantly changing world of business media at ABM’s upcoming Thought Leadership Breakfast, “One Team, One Goal…Success: Leading Your Team Through Transformation.”
As vice president of audience development, Rockwell and his team oversee all online and offline subscription sales, audience development, search engine marketing and database enhancement for the Access Intelligence Chemical Division’s brands and products. Prior to joining Access Intelligence, he served as group director of audience marketing at Prism Business Media. He has also worked as vice president of operations for Paperloop, Inc., and is the owner of JWR Copy & Design, a full-service circulation design consultancy.
At “One Team, One Goal,” Rockwell joins Laura Anger, vice president of human resources for Crain Communications and Kathy Rebello, executive editor/editor-in-chief for BusinessWeek.com, to discuss how business media companies are adapting to new work processes, structures and the online presence.
Learn how to turn revenue-generating ideas into reality by focusing your workforce while maximizing your internal communications and teamwork in the digital age. Click here to register now, or for more information contact Michele Langer.
“One Team, One Goal, Success is sponsored by the Audit Bureau of Circulations.”
Top Media Moves
VNU has changed its name to The Nielsen Company.
The Jordan, Edmiston Group, Inc. has represented Rainbow Studies International in its sale to Standard Publishing.
Jim Watt has retired as CEO of Watt Publishing; his son, Greg Watt, will now lead the company as president and CEO.
The Deal LLC has unveiled a new look and more interactive functionality for The Daily Deal, its daily digital newspaper.
CMP Technology has shuttered the print edition of Intelligent Enterprise and moved the content online.
The CMP Channel Group's GovernmentVAR magazine has enhanced its offerings to advertisers and readers in response to growing demand for IT solutions in the public sector and the increased need for information among government and education integrators and developers.
Yahoo has introduced a new personal finances section with added original content and money management tools.
The newly named Neilsen Company has appointed Shereen Abuzobaa its group marketing director for Travel, Performance and Marketing Services.
Dow Jones Indexes has named Kathleen Delaney as senior director of marketing.
Save the Date: Trade Show Summit
New Member Profile
New ABM Media Member Cygnus Business Media publishes 80 business media products including trade magazines, directories and cards, and produces 50 trade shows within 15 major markets. The company is made up of four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Custom Marketing and Cygnus Interactive - with a portfolio of over 200 separate media products reaching five million professionals annually. Its custom marketing opportunities have been instrumental in building strong brands within competitive marketplaces while its Interactive division's Web sites together attained nearly 100 million page views in 2002 attracting nearly one million unique visitors. For more information about Cygnus Business Media, log onto Cygnusb2b.com.
New ABM Associate Member ExpoCall provides voice marketing services. Started by trade show marketing fanatic John Tisdale, ExpoCall integrates voice broadcasting into an existing marketing campaign to increase the amount of touches made upon the targeted recipient. Delivering messages directly to voice mail, ExpoCall works around the schedule of listeners in an effort to make a connection. To learn more, visit expocall.com.
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM offices in New York unless otherwise noted.
Committee/Council Date/Time (EST)
Digital Media Tuesday, January 23, 2007 10:00 am
Business Information Thursday, January 25, 2007 2:30 pm
Agri-Council February 8-9, 2007 TBA Tampa, FL
Human Resources Tuesday, February 13, 2007 3:00 pm
Circulation/Audience Development Wednesday, February 14, 2007 2:00 pm
Media Promotions Friday, Febraury 16, 2007 12:00 pm
Healthcare Tuesday, February 27, 2007 2:00 pm
Business Development Monday, March 19, 2007 1:30 pm Chicago, IL
Smaller Publishers Monday, March 19, 2007 3:00 pm Chicago, IL