E-News : September 18, 2006 News of the Week The CEBAs are coming, the CEBAs are coming... This Wednesday, Jazz at Licoln Center will be crawling with potential advertisers who already recognize the incredible reach of business media when the 11th Annual CEBA Awards hit New York. John Colasanti, president of Carmichael Lynch, and Dan Sheehan, group creative director and managing partner at Gotham, Inc., will join the best creatives in all of business information as presenters this Wednesday, September 20. Held in one of New York's most renowned and beautiful venues, The Allen Room at Jazz at Lincoln Center, the awards show will feature a multimedia presentation highlighting the importance of advertising in business media, with special vignettes showcasing the exemplorary careers of the inaugural AdWeek Magazines Creative Hall of Fame inductees. Offering a unique and creative celebration of advertising in business media, this year's ceremony will also includes the presentation of the VNU Lifetime Achievement Award, recognizing a company's exceptional advertising commitment to business media over the life of a brand. Past winners include Conde Nast, IBM, Miramax Films, and the Coca-Cola Company. Don't miss this opportunity to network with a room full of some of our industry's most prolific advertisers - send your top sales executives down to Jazz at Lincoln Center this Wednesday to view some quality advertising, grab a few cocktails, and log some of that crucial face-to-face time with advertisers. Click here to reserve your seat now. The 2006 CEBA Awards are sponsored by BtoB, Prism Business Media, Reed Business Information, Reed Exhibitions, and VNU Business Media.
News on Print Honoring the Extraordinary BBDO New York and Ogilvy North America round out the list of inductees for American Business Media's inaugural AdWeek Magazines Creative Hall of Fame. The two agencies will be honored, along with Creative Hall of Fame individual inductees David Bell and George Lois, during the 11th Annual CEBA Awards ceremony, this coming Wednesday, September 20, 2006. BBDO New York is being honored for their uncanny ability to deliver consistent creative excellence across a broad range of business media clients, including FedEx, GE, Cingular, and eBay. BBDO New York is part of BBDO Worldwide, a global agency network with 287 offices in 77 countries. In 2005, BBDO was named "Agency of the Year" by all of the leading industry trade publications, including Ad Age, Adweek and Campaign magazines. John Osborn, president and CEO of BBDO New York will be on hand to accept this recognition on behalf of the agency. "This is about our clients... Clients who encourage us to do great work... Clients who encourage us to deliver great results," said Osborn. "In a business that's about the work, it's nice to be recognized for the work behind the business." A business media advertising cornerstone and benchmark, Ogilvy North America services Fortune Global 500 companies including American Express, BP, Gillette, IBM, Kodak, Kraft, Morgan Stanley, and Nestlé through the creation of powerful campaigns that address local market needs while still reinforcing the same universal brand identity. Andy Berndt, managing director of Ogilvy & Mather New York, will be accepting on behalf of Ogilvy North America. Creative Hall of Fame inductee David Bell, an industry leader in marketing communications and Chairman Emeritus of the Interpublic Group, was the visionary behind the first CEBA Awards, recognizing the need for honoring outstanding achievement in business-to-business advertising. A legend in the business media space, his creativity spans business-to-business giants from Microsoft to Johnson & Johnson, Merck to Boeing. George Lois, America's master communicator, is renowned not only for marketing miracles but for pop culture movements worldwide. His career spans a lifetime of marketing milestones, including the acclaimed Xerox "chimp" ads, the "Make Time for Time" ad campaign, the famous "I Want My MTV" campaign, the creation of the 'Lean Cuisine' moniker, and many other extraordinary marketing feats, including making Tommy Hilfiger a household name. Recognizing the agencies or individuals who were instrumental in creating the most extraordinary and innovative advertising campaigns of our time, "The Hall of Fame gives acknowledgement and due recognition to those agencies or individuals who have left an indelible mark on the advertising and creative community with their unforgettable campaigns," says Gordon T. Hughes II, president and CEO of American Business Media. Join American Business Media in honoring these phenomenal creative talents this Wednesday, September 20, 2006 at the Allen Room in Frederick P. Rose Hall, Home of Jazz at Lincoln Center, Broadway at 60th Street - click here to attend. The 2006 Creative Hall of Fame is sponsored by AdWeek Magazines.
Marketing & Media Buying Yes, We've been judging you Judges gathered in the offices of American Business Media this August to review hundreds of entries for the 11th Annual CEBA Awards. Advertising and marketing industry representatives including Nader Ashway, The Ashway Group; Mark DiMassimo, DiMassimo, Inc.; Lynn Giordano, Gotham, Inc.; Judy Hu, GE; George Lois, Good Karma Advertising; Michael Prieve, Doremus; Gary Slack, Slack Barshinger; and Susie Townsend, Foote Cone & Belding (see their mugs here) poured over this year's entries, including numerous submissions in the newly created Events category and increasingly popular Digital category, to select finalists for the 2006 CEBA Awards. Click here to check out this year's pool of hopefuls...
eMedia Update Let's get digital We're way past the days of repurposing print ads to be used online (or at least, we should be). And as online media continues to expand at such an unprecedented rate, the CEBA Awards have broadened to include a category specifically tailored to digital advertising campaigns. This newly developed digital category honors cutting edge business-to-business advertising (e.g., banners, electronic catalogs and electronic- sponsored areas) that has been featured in an ABM member-sponsored Web site or CD-ROM. Finalists in the 2006 CEBA Awards Digital Category are:
Trade Show Report Face-to-face with CEBA This year, the CEBA Awards have been expanded to recognize events, including trade shows, conventions, conferences, seminars and award shows. Submitted events, which must be run by an ABM member company, were judged based on marketing collateral (pre and post), premiums, space, layout, and signage. The 2006 CEBA events finalists are:
The 2006 CEBA Awards Events category is sponsored by Reed Exhibitions.
History of B-to-B This Week in History As part of our Centennial Celebration, ABM will be showcasing member companies through "This Week in History," a date-specific outreach initiative spotlighting key moments of business media history. For more information, or to submit materials for inclusion in ABM's 100 year initiative, contact Gail Hoffer. September 1996: The Creative Excellence in Business Advertising (CEBA) Awards form to reward the best business-to-business ad campaigns. 10 Years of CEBA... A Look Back Celebrating 11 incredible years of creative excellence in business advertising, here is a look at our grand winners through the years: 1996 at HUDSON THEATER: CEBA's are Born 1997 at PIERRE HOTEL: The Standard for Business Advertising 1998 at SHERATON CENTER: Raising New Heights in Creative 1999 at HUDSON THEATER: Pushing the Boundaries 2000 at HUDSON THEATER: Moving Forward 2001 at TRIBECA GRILL: Raising Consciousness American Business Press (the precursor to American Business Media) considered cancelling the annual CEBA awards scheduled for early October 2001. Perhaps holding such an event so soon after the attacks might be interpreted as insensitive. Instead, in a small act of defiance against the enemies of free speech and free trade, and to show support for a devastated lower Manhattan, a modestly staged CEBA awards was held in Tribeca. Those who attended will never forget the disturbing, distinctive odor of destruction still lingering in the air that evening, as approximately 150 people answered their Mayor’s call to “do business as usual.” 2002 at TRIBECA GRILL: Building Community 2003 at TRIBECA GRILL: Continuing Excellence 2004 at ELEVEN MADISON PARK: Hitting our Stride 2005 at THE ALLEN ROOM, JAZZ AT LINCOLN CENTER: Advertising Comes to Life and now, 2006 at THE ALLEN ROOM, JAZZ AT LINCOLN CENTER: The Best of Business Advertising
Top Media Moves The Jordan, Edmiston Group, Inc. represented United Business Media (UBM) in its sale of CMP Entertainment Media, a leading information provider to professional and enthusiast musicians, recording professionals and sound engineers, to The Wicks Group of Companies. MediaBrains has formed a partnership with Highline Media to build and manage industry directories for the publisher’s magazines, including Claims, Florida Underwriter, Insurance Advocate, Life/Health, National Underwriter, Property/Casualty and Tech Decisions. Prism Business Media's PROMO Live, a premiere marketing conference produced by and presented by PROMO magazine, will collaborate with OTAir, a national mobile marketing and media firm specializing in text message marketing, to incorporate text messaging capabilities throughout the upcoming PROMO Live 2006 show October 10-12th in Chicago. "Focus on Architecture, Building & Construction Media," a new annual, syndicated third-party research study from Aptura Research, concludes that architects, home builders and remodelers get more job-related information from trade publications than any other medium. Real Estate Forum magazine’s September issue features the results of a reader survey that looks to the future of commercial real estate. Responding readers overwhelming agree that China will be the hot commercial real estate market of the coming decade, followed by India. CMP Technology's Interop announced that Michael R. Bloomberg, Mayor of the City of New York, has proclaimed the week of Monday, September 18 - Friday, September 22 "Interop Week" in New York City. Brazilian investment bank Banco Pactual tops the leaders list in Institutional Investor’s 2006 All-Brazil Research Team, a dream team of regional investment analysts selected by the third annual industry survey. Barclays Global Investors posted a 24 percent increase in assets, to $237 billion, to take the title of biggest international money manager within Institutional Investor magazine’s Asia 100 top money manager rankings. Niche Media CEO Jason Binn will be inducted into the American Advertising Federation's "Advertising Hall of Fame." Micah Ogburn was named associate publisher for the CM B-to-B Trade Group at NTP Media. PR News has named veteran journalist Peggy Cope as editorial director and Courtney Barnes as editor. Trexpo has appointed Lt. Col. Dave Grossman and David Narkevicius to its advisory board.
New Member Profile New ABM member Auto Dealer Monthly is a business-to-business periodical for automotive dealers covering dealer operations, finance, directories, products and services. For more information, visit AutoDealerDaily.com. New associate member RealMagnet LLC runs MagnetMail, a powerful e-marketing tool for creating measurable and coordinated e-mail, fax, and survey campaigns. To find out more, visit the RealMagnet Web site.
Events Calendar American Business Media and The FOLIO: Show are pleased to announce that staff of ABM member publications can register for the 2006 FOLIO: Show at specially negotiated prices. The lowest available rates for the FOLIO: Show officially expired on August 18, but they have been extended indefinitely for ABM members. Depending on the ticket type, ABM members can now save as much as $US300 on their admission to FOLIO. The Show, October 23-25 2006, in New York, has been completely updated and redesigned for 2006. In order to register at these rates, ABM members should sign up online for the FOLIO: Show at www.folioshow.com using the Customer ID that corresponds to their professional role: - Editors and writers should use Customer ID ABMEDIT These discounts cannot be combined with any other offers or discounts, and the parent publication or organization must be member of ABM.
Committee Watch The following is a list of upcoming ABM Committee and Council meetings. For more information, contact Mark Flythe. All meetings are at ABM offices in New York unless otherwise noted. Committee/Council Date/Time (EST) Digital Media Council Tuesday, September 19, 2006 10:00 am Media Advisory Board Wednesday, September 20, 2006 3:00 pm Business Development Thursday, September 21, 2006 10:00 am PR Committee Thursday, September 28, 2006 4:00 pm
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