ABM launches Managing Profits 2.0 research on b-to-b media company costs and revenues
Feb. 27, 2012 - Today ABM launched its second annual iteration of its Managing Profits research. The project, a reboot of ABM's former Media Revenue and Cost Report, polls ABM media companies for details on a deep set of operational and financial measures. With the second year of data collection now underway, the research will begin to offer historical trend analysis at the brand level as well as at the company level.
Several take-aways from the inaugural 2012 edition reveal the breadth of the data investigated:
- As represented by 26 reporting companies, the industry is growing slowly. Total revenue for all companies rose 4.4 percent. In aggregate, operating margins were 16.7 percent in 2011, down slightly from 17.1 percent in 2010.
- Digital sources are the fastest growing revenue streams. Over two years, digital revenue rose 15.5 percent, compared with a 9.8 percent growth rate for event revenue and a 2.3 percent decline for print revenue.
- Events are growing in importance. Over two years, the number of events rose 7.1 percent. The percent of total revenue deriving from events rose from 26.1 percent to 27.5 percent.
- For the 26 reporting companies, print trade magazines are in a state of slow decline. Several benchmarks show decreases: print revenue (down 2.3 percent), number of magazines (down 3.2 percent) and total folio pages (down 8.0 percent).
Looking ahead to the 2013 edition of the research, this historical data and much more will be expanded and analyzed with an additional year of data. ABM hopes to see 30 or more media companies participate this year, before the research period closes March 25. The results will be presented by research sponsors Atwood Capitol Partners and WeiserMazars at ABM's Annual Conference, help April 28 to May 1. For more information or to participate, please contact Michael Moran Alterio at 212-784-6365.