Media CEOs are upbeat about business conditions
Jan. 23, 2013 -- In ABM’s inaugural CEO Confidence Index, 43 media CEOs set the starting conditions high with a very positive outlook overall.
Only 7 percent of CEOs assessed current business conditions as negative, and just 2 percent thought that conditions will be worse next year at this time.
The least optimistic result in the survey was nonetheless a positive one: when asked how they would assess the general outlook of advertising and marketing clients, 37 percent of CEOs polled were positive, 49 percent were neutral, and 14 percent were negative.
The ABM CEO Confidence Index will be updated quarterly.
By Michael Moran Alterio