ABM SELLS OUT SECOND B-TO-B ADVANCED LEADERSHIP PROGRAM
NEW YORK, November 29, 2012 – Following the sold-out success of its inaugural B-to-B Advanced Leadership Program earlier this year, ABM, the association of business information & media companies, is proud to announce that its second program, taking place January 7 - 11, 2013, in Evanston, IL, has sold out.
Again produced in partnership with the Media Management Center at Northwestern University and following a unique curriculum specifically tailored to business information & media companies, the program will provide future industry leaders with a high-level, cross-functional view of the media business as well as practical tools and ideas they can implement immediately. Educational modules will be taught by top Northwestern professors as well as leading b-to-b industry executives.
ABM and Northwestern combined the best of their inaugural program with improvements based on participants’ feedback as well as specific, timely updates on industry topics. This year's curriculum includes such subjects as Strategic Selling, Thinking Like an Investor, The Ladder of Audience Engagement and Growing Your Market with Segmentation. Sessions will also cover the latest developments in business models, such as Marketing Services, Data, Events and Mobile Media. Additionally, participants will drill into daily Action Team exercises and make real-time decisions about how to structure, evolve and grow a media business.
On the back of this sold-out success and significant demand for a program tailored to small and medium-sized member companies, ABM and Northwestern are exploring a third, customized program this spring. ABM is actively soliciting input on content, duration, format, etc. Please reach out to Claudia Flowers at email@example.com with your thoughts and interest.
Founded in 1906, ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.ABMassociation.com.