Advanstar Global to acquire Enk fashion events
Nov. 20, 2012 -- Advanstar Global LLC will expand its events portfolio with the acquisition of Enk International LLC, organizer of fashion events and properties such as Fashion Coterie, Intermezzo and Accessorie Circuit. The Enk events will add to Advanstar's existing fashion events portfolio, which includes Magic and Project.
"Having Enk, Magic and Project within the same family of companies provides the fashion industry a choice of intimate and customized environments that satisfy their market needs," said Joe Loggia, Advanstar Global's CEO, in a statement. "This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers. Moreover, Advanstar Global has made significant investments in new technology that will enable our company to further drive value, service and solutions across the entire fashion marketplace."
While events by Enk and Advanstar will operate separately, Enk customers will have access to Advanstar's new "Shop the Floor" digital tool, which will launch early next year. Shop the Floor combines social connections with an online marketplace to create a digital business network for buyers and brands.