ABM launches digital media training program with the Laredo Group
Oct. 23, 2012 -- ABM and the Laredo Group have teamed up to launch a new digital media training program for the b-to-b publishing and media sales industry. The training program, developed in response to the growth of digital advertising in b-to-b media, features webinars aimed at providing comprehensive knowledge of the current digital advertising landscape. The partnership was announced by ABM at the Executive Forum conference today in Chicago.
"I am proud to bring to our members, and the rest of the industry, this new, jointly developed program with the Laredo Group," said Pettit in a statement. "By making world-class training custom designed for our industry easily and cost-effectively available, even for smaller publishers and agencies, we are confident that the quantity and quality of digital and integrated b-to-b ad programs and related revenues will continue to grow rapidly."
The first of the two initial webinars, Fundamentals of Interactive Advertising for B2B Media, designed for sellers, planners and buyers, will provide an in-depth current industry review of ad types, trends, standards and best practices. The second course, Intermediate Digital Advertising Sales for B2B Media, is a how-to course, only for sellers and publishers, on selling all types of digital and integrated campaigns. Students will learn which media types and platforms work best for different client objectives, and how to achieve client campaign goals. The webinar builds on the Fundamentals of Interactive Advertising for B2B Media course.
"Many of the largest clients of the Laredo Group over the past 16 years have been b-to-b publishers and agencies, so we are especially pleased to be able to work with the ABM to bring all that they know, and all that we have learned by working with our b-to-b clients, to the rest of the b-to-b advertising industry,” said Jeff Leibowitz, CEO of the Laredo Group, in a statement.
The webinars are available to both members and non-members, with ABM members receiving discounted pricing. The Laredo Group is an approved training provider for the Interactive Advertising Bureau’s recently implemented IAB Digital Media Sales Certification program. Laredo says the new b-to-b courses can serve as preparation for those who will take the IAB Certification Exam. For more information, visit www.laredogroup.com/abm.