Stagnito acquires Private Label magazine

Oct. 16, 2012 -- Stagnito Media has acquired Private Label magazine from E.W. Williams Publications Co. and will marry the magazine with its own Progressive Grocers Store Brands to form a new publication, Private Label Store Brands (PLSB). The newly formed print magazine will take advantage of the trend of more consumers purchasing store brand products.

"With this merger, we'll produce an exciting new publication for the market, one that will appeal to a wider range of retailers and industry suppliers," said Steven Lichtenstein, vice president and group publisher of Stagnito Media, in a video statement. "Store Brands' highly strategic approach will perfectly complement Private Label's statistical and private-based information."

Accompanying the new publication is the creation of the website plstorebrands.com. Stagnito will also up the frequency of its e-newsletter Store Brands Strategies from weekly to daily. Lichtenstein, who will head the entire group, says the new publication will focus on "the why and how" rather than the "who and what," targeting senior-level management, purchasing and merchandising executives. The acquisition also included other Private Label products, including Private Label International and Private Label China.

To watch a video of Lichtenstein explaining the deal, click here.

By Elizabeth A. Reid