ABM's B-to-B Advanced Leadership Program returns! See the 2013 agenda

Sept. 25, 2012 -- One of ABM’s most popular offerings, the B-to-B Advanced Leadership Program, returns Jan. 7-11, in partnership with Northwestern University’s Medill Media Management Center.  

Modeled to resemble a “mini MBA,” the B-to-B Advanced Leadership Program offers an intensive, five-day cross-functional course focused on running a business-to-business media and information company for today—and for tomorrow.  

The 2013 program draws on three streams of expertise: top professors at Northwestern University’s Media Management Center and the Medill School of Journalism; professional thought leadership from some of the b-to-b industry’s savviest executives; and the participants themselves, who will drill into daily Action Team exercises. In the exercises, participants will make immediate use of what they are learning to make real-time decisions about how to structure, evolve and grow a b-to-b media business (at the end of the course, each Action Team will deliver a presentation on its proposed strategy, which will be assessed by ABM Chairman and Farm Progress CEO Jeff Lapin, as well as Abe Peck, Medill’s director of b2b communications).   

The curriculum includes such subjects as Strategic Planning, Thinking Like an Investor, Maximizing Your Customer Intimacy and Growing Your Market with Segmentation. Sessions will also cover the latest developments in business models, such as marketing services, data, events and mobile media. 

The 2012 iteration of Advanced Leadership was a sell-out (see past attendees in the video above). “Wonderful event,” said attendee Joe Monahan, group publisher at Meister Media Worldwide “The program in 2006 was great but it was nowhere near as informative and energetic as this one. The speakers/content was spot on, and the interaction from the entire group was extremely valuable. It's important to keep that energy alive, so I look forward to communicating with the entire group in the future.” 

“I felt a bit different this morning as I geared up for the week,” said another 2012 attendee, Antony D’Avino, executive vice president of print and digital media at Questex Media. “A bit smarter—with a significant confidence boost in our ability to play an important role in our client’s business. [This is] absolutely a result of the program content, speakers and the collective wisdom of the participants in Evanston last week.”

For questions on the B-to-B Advanced Leadership Program and registration, contact Claudia Flowers at c.flowers@abmmail.com or 212-784-6359.