Digital B2C giants moving into B2B

August 7, 2012 - A growing number of tech companies are expanding their target audience of consumers to also include businesses, reports The New York Times.

In an Aug. 5 article, the Times highlights several companies, such as GrubHub and real estate website Zillow, that are serving both consumers and businesses in an effort to capitalize on untapped revenues. Others like LinkedIn, which offers recruiters services such as tracking the progress of job candidates, can become data partners or competitors to traditional b-to-b media companies.

Bill Gurley, a Zillow board member and venture capitalist, describes the Internet companies as “B2B2C.” Doing more than just selling advertisements or serving as a marketplace, these websites are creating business tools that can make them more attractive to investors.

“We’re moving from a day and age where you’re just a website to one where we’re automating the connections between businesses and consumers,” Gurley told The New York Times.

For the full article, click here.

By Elizabeth A. Reid