E-News: July 25, 2012
Top Media Moves
Next spring, Vance Publishing Corporation will premiere the Cabinets & Closets Conference & Expo trade show, targeted to the readers of its Custom Woodworking Business and Closets magazines. The initial show, which runs February 27 - March 1 at the New Jersey Convention & Exposition Center, builds upon Vance Publishing's Closets & Home Organization Conference & Expo. The new three-day event will cater to both the closet and custom cabinet markets.
After debuting mobile magazine Restaurant Management last year, Food News Media will launch FSR, a b-to-b print magazine, this October. FSR will target the full-service restaurant industry, with an initial circulation of 24,000, and will be published bi-monthly. The web address of the new magazine, www.FSRmagazine.com, is currently redirecting visitors to the Restaurant Management website. Food News Media also publishes QSR magazine for the limited-service segment of the restaurant industry.
McGraw-Hill Professional named John Rennie as editorial director of Professional’s science program. Rennie, who most recently served as editor-in-chief of Scientific American, will be responsible for the editorial development of the AccessScience digital subscription platform as well as the Encyclopedia of Science and Technology. Scientific American won two National Magazine awards during Rennie’s tenure.
Job of the Week
Digital Marketing Manager, SourceMedia
In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for ... Click here to begin your search!
Committee Watch
Production/Manufacturing Technology Committee
7/31/2012
2:00 - 4:00 p.m.
Location: ABM Headquarters
Digital Media Council
8/2/2012
8:00 - 9:00 a.m.
Location: ABM Headquarters
Agri Council
8/7/2012
7:30 - 9:30 a.m.
Location: Forque Kitchen and Bar, Hyatt Regency; Albuquerque, N.M.
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“Decision Triggers” and “Pain Points” will make data a real business for b-to-b
Business-to-business media sits on a potential goldmine of customer data and business intelligence. However, actually monetizing that data has proven tricky. The promise of lead generation quickly devolved into commoditization for many companies. Today, b-to-b companies are recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior. Read more.
Ruling: Senders of unsolicited free texts can be sued
Consider this scenario: if someone receives an unwanted text message but that message doesn’t cost the receiver a penny, can he or she make a federal case out of it? Even without any economic harm? According to a July 20 decision by the U.S. District Court for the Northern District of California in Smith v. Microsoft Corp., text senders can be sued – because text messages fall under the Telephone Consumer Protection Act (TCPA) and may violate the "right of privacy." Read more.
F+W hires Amazon exec to run e-commerce unit
F+W Media is continuing to expand beyond its roots as a publisher of trade and enthusiast magazines to become a significant online retailer, with the hire of Lucas Hilbert as vice president of its rapidly developing e-commerce business. Hilbert, formerly senior product manager of marketing and merchandising at Amazon, will head the company's entire e-commerce division in this newly created role, reporting to Chad Phelps, F+W's chief digital officer. Read more.
From transcribing to video capture: five apps for mobile reporting
With mobile technology rapidly advancing, it's becoming easier for journalists to break news or capture stories on the go. Through new cutting-edge apps, reporters are able to go into the field and shoot quality videos, conduct interviews and even transcribe via devices most can't live without -- smartphones and tablets. Content can be quickly edited and published on websites or sent to newsrooms with a few clicks or swipes of a thumb. Mediabistro's AppNewser has compiled a list of five apps, some free, to assist journalists in mobile reporting. These apps allow reporters to capture videos and images, immediately access legal resources for research, record and transcribe interviews, synch notes with multiple devices and more, essential for full news reports. To view the list, read AppNewser's 5 Apps for Journalists.