B-to-B magazine sector expands with 21 launches

July 13, 2012 - During the first half of this year, 133 magazine titles launched, according to recently released data by MediaFinder.com. The figure is a slight decrease compared to the 138 launches in the first half of 2011. Magazine closures for the first half of the year fell 35 percent, with 48 titles folding this year compared to 74 in the same period last year.

“Once again we are seeing fewer magazine launches this year over last year, but, at the same time, there are fewer magazine closings, indicating a stabilization in the magazine business,” said Trish Hagood, president of MediaFinder.com, in a release.

For the business-to-business magazine sector, 21 new titles launched while eight b-to-b magazines closed. Among the folded titles were The Grower, Successful Promotions, and CIO Canada. Launches included Collaborative Care and Border and CBRNE Defense.

Ad pages for b-to-b magazines are also on the rise. Trade ad sales rose 3.8 percent from 2010 to 2011, according to ABM's BIN report. Print revenue declined 2.3 percent over the 2010-2011 period.

Read more on the b-to-b print industry on MediaPace.

By Elizabeth A. Reid