ABMís BIN Report: Event revenue up, print revenue down in first quarter
June 12, 2012 - Based on the first quarter numbers just released, ABMís BIN Report reveals that event revenue rose 1.5 percent while print revenue dropped 3.5 percent in 2012, both compared with the first quarter data from 2011.
In total, trade event revenue rose from $2.94 billion for the first quarter of 2011 to $2.99 billion for the same period in 2012, based on data supplied to ABM by CEIR, the Center for Exhibition Industry Research. Thatís good news for first-quarter trends, confirming a return to rising revenue after three declining first quarters in 2008, 2009 and 2010, per the graph below:
Trade print revenue saw a decline for the first quarter of 2012, to $1.82 billion from $1.88 billion for the first quarter of 2011, a 3.5 percent fall, as reported to ABM by IMS. The decline in March was 5.5 percent vs March 2011, and February and January also saw declines compared with the corresponding months in 2011 (see graph). Note that historic monthly data reflects the latest released information, but full-quarter data may include unreleased revised figures.
Of the 22 print industry categories tracked by Inquiry Management Systems, 15 showed declining revenues for the first quarter, while 7 showed increasing revenue. The biggest drops were in computer and telecom magazines, down 24.5 percent, and pharmaceutical magazines, down 12.6 percent. The biggest gains were in agriculture magazines, up 9.0 percent, and travel and event magazines, up 7.8 percent.
The BIN Report tracks industry revenue data for business media and information companies on an ongoing basis. The print component is released monthly. The event component is released quarterly. The data and digital components are released semi-annually. ABM's Business Information Network Report is created in partnership with several information specialists. The trade show revenue stream is provided by CEIR, the Center for Exhibition Industry Research. The print advertising stream is provided by Inquiry Management Systems, a technology- and research-based publishing service bureau.
By Michael Moran Alterio