Publishers compensate editors based on performance

April 6, 2012 - Publishers are starting to compensate editors based on the amount of unique visitors they drive to the site with their content, according to Folio.com.

Forbes’ chief product officer, Lewis DVorkin, gave an example of how this incentive was implemented at his magazine, "“We had two individual contributors, not staff members, who drove one million unique visitors each and they were incentive-based. They were incented to drive audience, not incented to drive page views, and they are further incented to drive repeat users per month,” DVorkin told Folio. Read more.