Get the most out of big data
The issue of how to decipher and use big data is one that continues to plague b-to-b media. CEO of ChoozOn, Nick Weir, gave a presentation at Structure: Data 2012 in New York City on March 21 about how companies can truly exploit the large amounts of data available to them, proliferate analytics throughout their organization and get the most significant value from it.
Weir states that the best way to squeeze actual value out of all these tweets, updates and searches is by understanding user intent, knowing how people generally feel about your brand and pinpointing context: where and when people are talking about or searching for your brand. This is one of the many relevant topics that will be discussed this year at ABM’s Annual Conference.