ABM launches Digital Transformation Initiative
On March 15, ABM announced the launch of its Digital Transformation Initiative, an exclusive leadership forum and set of customized services for ABM members who are pioneering the next generation of digital media.
Produced in conjunction with eMedia Vitals' newly-announced Chief Digital Officer (CDO) Council, ABM's Digital Transformation Initiative will deliver targeted resources and insight into the opportunities and challenges that digital business models generate for b-to-b industry executives.
Participation in ABM's Initiative includes full membership (at a discounted rate) in eMedia Vitals' Council, which is dedicated to accelerating the ability to drive revenues and greater customer penetration across the b-to-b, consumer and newspaper industries.
The Digital Transformation Initiative enables ABM members to access CDO Council services more effectively and with greater value. This is achieved by aligning the Council’s b-to-b-focused events with ABM’s Annual Conference and Executive Forum, and by enabling eMedia Vitals to incorporate additional proprietary b-to-b research and content from ABM into the Council’s programming.
Members will join an elite, non-competitive peer group of the b-to-b industry's brightest minds - cutting-edge leaders who have demonstrated the importance of digital media in their companies through resource investments and business models. Group size will be limited in order to foster tight, long-term relationships and think tank dynamics.
"Today's explosion of digital channels and tools creates opportunities that are directly relevant to b-to-b's greatest strength - providing greater interaction with, understanding of, and solutions for deep verticals of business professionals," said ABM President & CEO Clark Pettit.
"The resulting complexity and range of models have led us to launch this exclusive member service to help industry leaders accelerate successful digital initiatives," he added. "We are also very excited to be able to incorporate a full, discounted membership to eMedia Vitals' new Chief Digital Officer Council as a key and integral part of ABM's Initiative. This allows us to leverage groundbreaking thought leadership, research and networking across the entire digital ecosystem and bring the most relevant pieces to our b-to-b community in the most scalable and efficient manner possible."
Membership is currently by invitation only, but ABM is accepting requests for consideration. Please contact Claudia Flowers at 212-784-6359 or c.flowers@abmmail.com to apply.