ABM names Marnette Denell Falley as its 2012 McAllister Editorial Fellowship honoree

Marnette Denell Falley

February 27, 2012 -- Marnette Denell Falley has been selected to receive the McAllister Editorial Fellowship award, given by ABM annually for the past 18 years to foster the study of business media. As this year's McAllister Fellow, Falley will act as a teacher and advisor for approximately one week on the Medill Magazine Project at Northwestern University’s Medill School of Journalism. McAllister Fellows receive a crystal bowl and an honorarium.

"I am so honored to be receiving this award, and I am looking forward to working with the students at Medill," says Falley, the content director at Advanstar Veterinary Group. She plans to emphasize narrative and engagement across a diversity of media. "I particularly want to talk with students about how journalists can use all the platforms at their disposal — including print, web, live events and mobile platforms — to tell a story or educate, and about how they see we could use the strengths of each platform to build reader engagement today and in the future."

Falley, a longtime Advanstar veteran, has also served as editor in chief of Custom Publishing and editor in chief of Veterinary Economics magazine. As the content director of the Veterinary Group, she leads her team in developing multimedia content for four award-winning print publications — DVM Newsmagazine, Veterinary Medicine, Veterinary Economics and Firstline. Her team also produces digital content, from webinars to Web pages to e-newsletters, as well as event programming. 

The McAllister Editorial Fellowship has been endowed by Mr. and Mrs. Donald McAllister Jr., Ms. Liane E. McAllister Romaine and Geyer-McAllister Publications, in honor of the late Donald McAllister Sr. It is administered through the Business Press Educational Foundation.

Donald McAllister Sr. served as American Business Media’s chairman in 1955 and was an active figure in specialized business publications for over 70 years until his death in 1993 at the age of 91. He was chairman of the executive committee at Geyer-McAllister, one of the country’s oldest family-owned publishing firms, until its magazines’ sale to Reed Business Information in 1998.

Falley will be presented with the award at the 58th annual Jesse H. Neal Awards ceremony March 16 in New York City.