Face-to-Face Report : February 2010
Events Summit Early Bird Rates End Tomorrow!
Register now for half-day event on integration of physical and virtual events
If you're looking to expand your event portfolio with a blended virtual and face-to-face model, then you can't afford to miss the 2010 Events Summit, a unique, industry-wide program relevant for association event organizers, for-profit show producers and integrated b-to-b media companies.
Register by tomorrow, February 12, and save $50! The early bird rate is just $99 for ABM/IAEE/SISO members and Trade Show Week readers.
This cost-effective, half-day program will include sessions on virtual event best practices, event marketing, business models and attendee recruitment, as well as technology demos and opportunities to network with leaders who are reshaping today’s event landscape. Speakers include Tony Uphoff, CEO, TechWeb; Scott Pierce, VP, Digital Development, ALM; Tom Cintorino, EVP, Digital Media, Northstar Travel Media; and Steve Palm, CEO, NewBay Media.
Click here to view the full agenda and reserve your seat.
Free Event Insights and Information at Your Fingertips
Featured CEIR report offers cost-saving tips for exhibitors
Because transportation and material handling can involve such a significant part of the exhibiting budget (11% on average), each area should be examined carefully to determine how to reduce expenditures. The latest Guru Report from CEIR, just one in a series of reports designed to help exhibiting companies achieve better results and gain value from exhibition participation, offers more than 20 cost-saving tips.
This is just an example of countless insightful reports from the Center for Exhibition Industry Research (CEIR), with whom ABM has partnered to provide members with important, timely information on the world of face-to-face – all at no cost. ABM members from around the globe continue to take advantage of this exclusive opportunity … Have you?
Other top-requested reports include The Power of Exhibitions in the 21st Century, which offers a wealth of insight into how new generations of attendees want to connect, learn and network at events; The Spend Decision, which evaluates the behaviors and opinions of marketing executives at mid to large sized organizations that use b-to-b exhibitions in their marketing mix; and Digital + Exhibiting Marketing Insights 2009, a comprehensive analysis of the influence of digital media on the exhibition industry.
Contact Kate Patton with your request(s), and the research will be e-mailed to you directly.
Virtual Events an $18B Market by 2015?
New research says virtual conference market growth driven by economic downturn
“It was just a matter of time before someone fired up an atomic calculator and prepared a forecast for the meteoric growth of the virtual event market,” opens John Failla, CEO of Tesoro Events, in his latest blog entry. (Failla recently launched his own blog site, Virtual Event Insights, dedicated to the global advancement of knowledge on virtual events and virtual environments.)
He points to a newly-released forecast by Market Research Media Ltd, which predicts that the worldwide virtual event market will reach $18.6 billion by 2015.
Click here to access the “Virtual Conference & Trade Show Market Forecast 2010-2015” report by Market Research Media, which presents a detailed analysis of the current state of the market and technology behind it, and provides year-by-year forecasts by market segments and geographic regions.
ABM Video Network Delivers Keys to Virtual Event Success
Industry leaders kicked off ABM’s Executive Forum late last year with the highly-rated Virtual Events Workshop, an interactive session on the business of virtual events.
Led by John Failla, CEO of Tesoro Events, the workshop explored which virtual event models and applications are most successful in delivering value, how exactly to extend the reach of your events by leveraging digital tools, and best practices for launching your own virtual event. Panelists included Bob Felsenthal, VP/publisher of BtoB magazine, and Michael Kushner, former director of streaming media for Nielsen Business Media.
If you weren’t able to attend the workshop, or simply want to tune in again, the ABM Video Network has you covered. Click here to watch on-demand, and here to follow along with the session presentation decks.
Case Study: How John Deere Profited from the Power of Face-to-Face
ABM continues to expand its online series of case studies, showcasing the strategies that companies are utilizing to accomplish their goals. The categorized series, which confirms the value of b-to-b media in today’s marketplace, now features case studies on events, custom media, marketing, integrated media and print.
The latest addition explores how Grand CEBA Award-winner John Deere took its face-to-face campaign to the next level to generate major buzz around the unveiling of its 764 high-speed dozer.
So how exactly did the global corporation go beyond the traditional press conference to generate anticipation and excitement that rivaled the massive size and scope of the machine? Click here to find out!
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