E-News : September 9, 2009
News of the Week
ABM to Partner with BPA Worldwide on 2009-2010 Regional Programs
As an integral component of its new strategic planning process, ABM continues to reignite its relationships with other associations and organizations, positioning itself to develop an integrated b-to-b media ecosystem that will benefit the business media/information community.
ABM has already begun joining forces with various organizations, now including BPA Worldwide, who has partnered with ABM to produce afternoon sessions during the Association’s 2009-2010 regional programs. This collaborative effort will not only expand the breadth of information covered and the networking opportunities available for attendees, but also provide both organizations with a vehicle to reach out to their members across the map.
Details of the program content and speakers will be announced shortly. For more information on ABM’s regional initiatives, contact Megan Andrews.
Top Media Moves
Vance Publishing Corp. announced that it will officially debut its Vance Marketing Solutions, a digital marketing services business, at three upcoming trade shows.
Publishers Press has streamlined the file submission process for its magazine publishing customers by offering easy ad submission through the portal SendMyAd.
Penton Media announced the launch of a new quarterly print magazine, Energy Efficiency & Technology.
The Berman Media Sales Institute, by training pro Helen Berman, has officially launched, offering the industry’s first Media Sales Master educational curriculum, certification and diploma program for the advertising media, online and exhibition salespeople and media executives.
As the digital publishing market continues to grow, five organizations involved in developing mobile applications and e-reading devices recently joined the Audit Bureau of Circulations.
The International Federation of the Periodical Press (FIPP) has launched a new Web site. The site, FIPP.com, has been designed by Primaxial and will offer a more dynamic, effective and usable resource to FIPP members and the international magazine publishing community it serves.
ALM, formerly the U.S. operating unit of Incisive Media, officially announced its new operating structure and name. The assets Incisive Media purchased through the acquisition of ALM in 2007 will become a separately structured, independent company operating once again under the ALM brand, pending regulatory approval.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“I’ve found ABM very valuable for the nearly 20 years I’ve been involved and have always enjoyed the Spring Meeting, now the Annual Meeting. This year’s Annual Meeting was a departure from years past where agendas mixed a lot of social and spousal activities with business presentations. This year was all business and needed to be. It totally reflected the serious state of our business and economy with a strong mix of forward-thinking and practical presentations and presenters. I walked away with eight or 10 actionable ideas and vendor contacts that I’ve already begun to implement through our senior management team, along with the mandate that our group will become more widely involved with ABM. More than ever, ABM is in touch with the needs of its members and serves as a vital educational arm and voice for us.”
- Andrew Weber, President & CEO, Farm Journal Media
Click here to follow ABM on Twitter!
Click here to become a fan of ABM on Facebook!
Job of the Week
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Media Marketing Committee: September 9, 1:00 – 3:00 PM EST, ABM Headquarters
Editorial Committee: September 10, 10:00 AM – 12:00 PM EST, ABM Headquarters
Finance Sub-Committee: September 14, 2:00 PM – 4:00 PM EST, ABM Headquarters
Talent Management Committee: September 15, 2:00 PM – 4:00 PM EST, ABM Headquarters
A New Age for the Neal Awards
Over 50% of 2010 categories are all-new!
Consult descriptions as you prepare your entries
ABM’s Editorial Committee recently created a sub-committee, headed by Bill McDowell, VP/editorial director of Marketing & Technology Group, to reevaluate the Association’s Jesse H. Neal National Business Journalism Awards. The sub-committee explored the various outlets currently being utilized by b-to-b editors to reach their audiences, and built the list of categories for the 2010 competition to reflect that multi-platform suite of products and the industry’s transformation.
“The committee’s goal was to recalibrate the Neal Awards to reflect the convergence of print, online and live events in b-to-b journalism,” McDowell explains. “Some of the best work out there today incorporates multiple elements on more than one platform, so we thought it was very important to focus less on print-versus-Web and more on the end result – genres of reporting and storytelling.
“We’ve created categories, such as Best Profile and Best Educational Content, where we fully expect print and online work to compete directly with each other,” he continues. “A great news story is a great news story, regardless of whether it’s in the form of printed words or a rich multimedia package. Ultimately, all that matters is whether the story is well-reported, incisive and well-presented. The challenge for editors is deciding which medium best suits the content.”
“I’m really looking forward to the full integration of both Web and print platforms in all main categories,” added Jan Tuchman, editor-in-chief of Engineering News-Record and ABM Editorial Committee chair. “The Neals will continue to reward great journalism, regardless of the medium in which it is delivered. There are also new categories I expect to have lots of appeal, like Best Profile, Best Body of Work by a Single Author and Best Editorial Use of Social Media.”
In order to embrace the digital nature of the membership and the b-to-b industry, ABM will be taking the entry process online this year through a partnership with mBLAST. The Call for Entries will be available early next month.
The complete list of 2010 Neal Awards categories is below, and we encourage you to consult the category descriptions (here) as you begin to collect and prepare your submissions.
Best Body of Work by a Single Author
Best Editorial Tool or Application
Best Editorial Use of Mobile
Best Editorial Use of Social Media
Best Educational Content
Best E-Newsletter with Content Linked to Web Sites
Best Integrated Online Feature Package
Best Recurring Webcast/Webinar/Podcast
Best Technical Article
Best News Coverage
Best Newsletter – Full Content
Best Single Article
Best Single Issue of a Magazine (Print or Digital)
Best Single Issue of a Tabloid/Newspaper (Print or Digital)
Best Subject-Related Series of Articles
Best Use of Video
Best Web Site
Booz & Co. Partner to Share Tips for Reinventing Your Business Model
at ABM's Executive Forum
Early bird deadline less than one month away!
During ABM’s all-new 2009 Executive Forum this November 3 & 4 in New York City, Paul Leinwand, Partner, Consumer, Media & Digital Practice at Booz & Company, will take the stage to discuss strategies for restructuring your business model for today’s b-to-b marketplace.
Leinwand will offer suggestions on how to make the new post-recession business models work for your business, and, ultimately, how your business can be profitable again.
As a partner at Booz & Company, Leinwand focuses on strategic development and growth programs in the consumer packaged goods and retail sectors, capability building across key functions and processes, and organizational change and alignment in support of strategic platforms. He is also the co-author of the book Cut Costs & Grow Stronger, which provides executives with a strategic approach to rapidly implement capabilities-driven cost reduction.
Leinwand joins an impressive agenda and line-up of thought leaders. Among the speakers already confirmed are Steven Brill, Co-Founder, Journalism Online; Tim Fixmer, President, Stamats Business Media; Michael Mandel, Chief Economist, BusinessWeek; Megan St. John, Managing Director, InfoCommerce Group, Inc.; and Anthea Stratigos, Co-founder & CEO, Outsell, Inc. Click here to view the full agenda, and stay tuned to E-news for upcoming speaker announcements.
The early bird registration deadline is less than one month away! Register now and take advantage of this special discounted rate, ending October 3. For sponsorship opportunities, please contact Jane O'Connor at firstname.lastname@example.org or 212-784-6367.
ABM to Survey Membership on Behavioral Advertising
As many ABM members know, behavioral advertising (or online advertising placed in response to a consumer’s interests, as shown by his or her online activities such as searches conducted, Web pages visited, and content viewed) has become a major issue facing the industry.
In recent months, behavioral advertising has come under intense scrutiny in Washington by the FTC and Congress, and ABM has been actively involved in protecting its members’ interests on the issue.
In order to bring our members more clarity and gauge where they stand on behavioral advertising, we have prepared a short primer and survey, which will be released in the coming weeks. We encourage you to begin thinking about how your company is affected by this issue and take the time to evaluate and answer the survey questions. Your responses will be critical in helping to shape ABM’s efforts in Washington.
For more information on behavioral advertising and ABM’s other government affairs initiatives, click here.
B-to-B Case Study Series Now Available Online
Third in series confirms power of hybrid events
ABM recently partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.
While the complete series is available in the Research & Marketing section of ABM’s Web site, the third case study, on Lightolier’s recent product launch, has been reproduced below to emphasize the power of hybrid events in both cost savings and valuable attendee experiences.
150-year-old lighting manufacturer Lightolier wished to introduce a new product in nine U.S. states simultaneously, while providing a valuable face-to-face experience for each customer and business partner in attendance.
Lightolier enlisted digital marketing agency Cramer to help it build a hybrid event, where customers were hosted by members of the Lightolier sales team in nine cities while the company delivered a live product announcement via the Web.
The company’s president announced the launch of EXCEED, its new environmentally-friendly lighting design, and the company’s product manager moderated an interactive online Q&A. Top sales representatives at each location were present to provide a live demonstration of the product and conduct sales on-site.
The combination of a live face-to-face event with a Web-based product launch resulted in significant cost savings for Lightolier as well as immediate sales of the new product.
* This is a summarized version of BtoB’s March 9, 2009 article, “Hybrid Event Brings Group Together Live and on Web.” For the full article, click here.
Have You Been Taking Advantage of FREE 'Editorial Exclusives' Distribution?
Did you know that as an ABM member, you have access to a wide range of media channels to distribute your press releases and editorial exclusives at no charge?
Through an exclusive partnership with Marketwire, ABM members will be able to use the newswire’s National Standard Circuit to distribute news related to launch announcements, awards and recognitions, editorial features, and mergers and acquisitions to more than 900 different online media points, including hundreds of trade publications within the media and entertainment industry.
Click here to get started, and select “Editorial Exclusives.” This no-cost offering is just one of the many benefits of ABM membership … So what are you waiting for?
(ABM members looking for broader reach can also take advantage of a 10% discount for any press releases distributed through Marketwire’s other distribution circuits, including specialized channels that target a national and international reach as well as outlets like the Associated Press.)
ABM Confirms Power of B-to-B Media During Challenging Economic Times
Have you been spreading the word?
While nobody knows for sure in which direction the economy is heading, one important fact is undeniable: Advertising in b-to-b media can significantly benefit businesses, especially during periods of economic uncertainty.
To spread this powerful message, ABM has produced a research presentation summarizing the wealth of data that has been accumulated over time as well as a powerful new ad that features significant findings from recent studies.
Additionally, ABM member companies around the globe, including Meister and CLB Media, are finding the ad especially valuable in promoting the power of business media to their respective audiences. It’s available FREE for use in ABM member publications and Web sites. Contact Kate Patton to receive a copy; you can also request various electronic banner ad formats, including Leaderboard and Skyscraper. An Ag Media version of the ad is available as well.
Feel free to customize the ad with your logo, as McGraw-Hill’s Aviation Week & Space Technology has done here, to make it better resonate with your audiences.