E-News : May 19, 2009
News of the Week
ABM Continues to Deliver Annual Conference Coverage
If tight travel budgets or a busy schedule prevented you from attending ABM’s Annual Conference on May 3-6, don’t worry, ABM has you covered! And even if you did attend, you’ll want to take advantage of the extensive coverage ABM has to offer, as the Association continues to bring you highlights from the most critical b-to-b meeting of the year.
Video clips and highlights from the Conference are now available on-demand from TV Worldwide by clicking here, as well as on the ABM Video Network at www.AmericanBusinessMedia.com. Plus, you can follow along with the speaker presentations, many of which are available here.
In addition, in case you missed it last week, click here to read in-depth reports from the meeting, including keynote speaker and panel recaps, in a special edition of E-News, and here for exclusive coverage of ABM’s inaugural Global B-to-B Day in a special issue of Global Industry Insights.
If you thought THIS was good, then just wait until November… save the date now for ABM’s Top Management Meeting, November 3-4, 2009.
New Member Profile
American Business Media is proud to welcome the following member, approved by the Association's board of directors during its May meeting in Amelia Island, FL.
Bizo, Inc. - US Media
Bizo, a leading B2B advertising and targeting network, creates a new approach to online B2B marketing with precise ad targeting based on a prospect's bizographics - industry, functional area, seniority, size of company, education, sex, location and more. This unique understanding of a person’s bizographics allows Bizo to deliver powerful ad targeting based on these anonymous attributes and behaviors.
Bizo’s clients include B2B marketers, publishers and business audiences.
For more information, click here.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“I’ve found ABM very valuable for the nearly 20 years I’ve been involved and have always enjoyed the Spring, or what’s now the Annual Meeting. This year’s Annual Meeting was a departure from years past where agendas mixed a lot of social/spousal activities with business presentations. This year was all business and needed to be. It totally reflected the serious state of our business and economy with a strong mix of forward-thinking and practical presentations and presenters. I walked away from Amelia Island with eight or 10 actionable ideas and vendor contacts that I’ve already begun to implement through our senior management team, along with the mandate that our group will become more widely involved with ABM. More than ever, ABM is in touch with the needs of its members and serves as a vital educational arm and voice for us.”
- Andy Weber, President/CEO, Farm Journal Media
It's Never Too Early to Start Thinking About Your 2009 CEBA Award Entry ...
So we’re keeping the CEBAs top-of-mind by showcasing a 2008 winner each week in E-news. The 2009 Call for Entries will be available this month, so learn from these examples of creative excellence in business advertising while preparing your submissions.
For advertising with an annual media budget of up to $100,000:
CATEGORY 4: Campaign
Agency: DMNA
Advertiser: IDG World Expo
Name of Ad: Badges
Publication Where Ad Appeared: Macworld
Approximately 250 industry superstars filled the Allen Room at Jazz at Lincoln Center in New York City last October to celebrate outstanding business advertising achievements in publications, digital media and face-to-face events. The $25,000 grand prize is going to someone this year … Why shouldn't it be you?
Stay tuned at www.CEBA-Awards.com for updates.
Click here to follow ABM on Twitter!
Click here to join ABM on Facebook!
ABM Resources
ABM Offers Member Discount on Must-Read Reports for B-to-B Media Professionals
ABM is proud to announce its latest membership benefit: a 20% discount on two must-read industry reports from leading research and advisory firm Outsell, Inc.:
Market Analysis: Leaders in the B2B Print to Electronic Revenue Shift – The B2B segment’s aggregate percentage of revenue from print fell from 58.3% in 2003 to 40% in 2008; over the same period, electronic revenues rose from 18% to 33.9% of segment revenue. This report provides research and analysis about the top 44 companies in B2B, including which companies have shifted their revenue mix, which have not, and how the companies stack up against the new industry benchmarks for the share of electronic revenue. It includes:
- An analysis of which companies are leading in the growth of electronic revenue;
- A market overview, including key print, electronic and events revenue shift trends;
- An analysis of methods used to aggressively grow electronic revenue; and
- Essential actions for publishers and information providers that want to advance digital transformation and create revenue opportunities, attract new buyers, and increase their competitive advantage.
Demand Media: This Online Pied Piper Draws Large Audiences Using a Disruptive Publishing Model – Demand Media has grown from a start-up to a firm with annual revenue of $225 million in under three years. Its success challenges B2B publishers to ask, “What are they doing right?” and “What aspects of their model should we adopt?” This report contains:
- Company highlights, including revenue, acquisitions, and product overview;
- Details of the competitive landscape, including competitors, opportunities, and threats;
- An analysis of the factors that make Demand Media unique, including its disruptive audience development model and operational and staffing model; and
- Essential actions for publishers and information providers.
Click on the studies above and enter promotional code 31609 during checkout to receive your ABM member discount (valid through June 30, 2009).
ABM Tribute
ABM Mourns Dedicated Industry Leader, William D. Littleford
American Business Media and the entire b-to-b industry mourn the May 14 passing of William D. Littleford, chairman emeritus of BPI Communications Inc., (now part of Nielsen Business Media), at age 94.
“The day I walked in the door at ABP, Bill Littleford became an important part of my life,” said Gordon T. Hughes II, president/CEO of ABM. I always felt that knowing him made me a little better at what I do. We have kept in touch since his retirement, and, like all of you, I will miss him terribly.”
Littleford spent his entire publishing career with BPI, which was founded in 1894 by his grandfather in Cincinnati.
In 1951, under Littleford’s leadership, BPI joined what is now American Business Media. He served as chairman of the Association from 1960 to 1961 and was active in the development and continued success of ABM initiatives, including the Business Press Educational Foundation (BPEF) internship program. His in-depth involvement with the Community Action Network helped to establish industry-wide recognition for public service.
Through the course of his storied career, Littleford (along with his wife, Marian, who passed away in 2008) was intent on helping those in need and worked to recognize, through media, those who made extraordinary efforts in their community. His tireless efforts to bring community service to the forefront and raise the awareness of business media resulted in ABM’s William D. Littleford Awards for Corporate Community Service.
With 2009 marking its twelfth year, the awards recognize companies, organizations or individuals that are actively involved in community service programs geared towards alleviating critical social problems, whose efforts were covered in ABM member news outlets and nominated by editors/publishers of Association members. The awards strive to raise the visibility of the business media editorial product; encourage increased coverage and recognition of community service success stories; and motivate other organizations to apply such solutions in their own communities.
Event Report
Just Two Days Until ABM Converges on San Francisco for Regional Meeting
Half-day program to explore the digital revolution
This Thursday, May 21, American Business Media is heading west for the fifth in its series of regional programs. The San Francisco regional program, FREE for ABM members, will focus on the digital revolution occurring in the b-to-b media industry, with discussion topics including effective Web sites, social media, the transformation of publishing and the future of digital media.
Led by Marion Minor, CEO of M2MEDIA360 and San Francisco regional governor, the impressive line-up of speakers includes:
- Doug Llewellyn, VP, Business Technology Sites, CBS Interactive
- Harry McCracken, Editor, Technologizer
- Cia Romano, CEO, Interface Guru
- Peter Stamats, EVP/CFO, Stamats Business Media
- And many more!
Click here to see the full agenda and to register today.
Then, on June 11, ABM heads to Boston for the next stop on its regional tour. Led by Tom Cintorino, SVP, digital media & PennEnergy at PennWell Corporation, the program, being held at the John Hancock Hotel & Conference Center, will focus on content optimization and the transition of publishing from print to digital. Click here to see the full agenda and to register. Space is limited – don’t delay!
The San Francisco regional program is sponsored by InXpo. The Boston regional program is sponsored by InXpo, mBlast and ON24.
Digital Velocity Webcast Series Continues with Lead Generation on May 27
If you’re a publisher looking to successfully drive revenue online with lead generation, then look no further than American Business Media's upcoming must-watch webcast, the latest installment of the Digital Velocity series.
On May 27 at 2pm EST, listen and learn as a panel of industry experts examines the steps for building and perfecting a successful lead generation program. The webcast will explore a variety of pricing models, including sponsorships, cost-per-lead, cost-per-click, CPM and more.
Additionally, the panel will discuss which technology solutions work best for each application, including Vsearch, Vtrade Shows, Custom Media, Digital Editions, Webinars and more.
Panelists include:
- Capel States, Director, Business Development, E-Media, States Consulting (Moderator)
- Joe Ferrick, VP, Web Development, NewBay Media
- Chris Kevorkian, VP, Network, Business.com
- Aneel Tejwaney, Director, New Media, SourceMedia
- Deb Walsh, Director, Audience Development, Tabor Communications
Click here to sign up for the webcast or register to attend live at the ABM headquarters in New York City.
The webcast is sponsored by BPA Worldwide, CDS Global, DataJoe, Dragonfly and Nstein.
Get Ready to Golf for a Good Cause on June 9
On Tuesday, June 9, the Harold W. McGraw, Jr. Invitational is back with a new day, new month and new club.
This annual golf and tennis tournament, which draws top media executives to benefit the Business Press Educational Foundation (BPEF) internship and scholarship programs, is now being held at the Ardsley Country Club in New York, still just 30 minutes from Manhattan.
So dust off those clubs (or racquets) for an afternoon of golf, tennis and networking away from the office – all in the name of a good cause!
ABM members have already started signing up their foursomes… have YOU? Click here for more information or to register now.
Government Affairs
Latest Rate Increase Continues to Show Benefits of Postal Reform
The latest postal rate increase, this time for “market dominant” mail (including Periodicals), went into effect on Monday, May 11.
For the Periodicals class as a whole, the average increase is 3.966%, a combination of the increase permitted by the 2008 rolling average CPI increase of 3.8% and the small, unused cap amount from last year's hike.
Since the passage of the Postal Accountability and Enhancement Act in 2006, American Business Media members have, on average, seen about a 4% increase in postal rates, a sign the important 2006 postal reform law continues to benefit the Association membership.
Objections Arise to Proposed Google Book Settlement
In memos dated December 2 and December 16, 2008, Mark Sableman and David Straus, ABM’s Washington counsel, addressed the basic features of the Google book project settlement, the initial settlement deadlines, and Google’s related magazine digitization effort.
Recently, several parties have raised possible objections to the proposed settlement. Sableman and Straus have prepared an updated memo detailing the latest developments on this issue. This memo is available here.
Originally, May 5, 2009 was set as the deadline for authors and publishers to opt out of the proposed settlement. That deadline was recently extended to September 4, 2009. At the same time, the court hearing regarding approval of the settlement has been extended from June 11 to October 7, 2009.
Book and magazine publishers may wish to consider these developments, as detailed in the memo, and the somewhat greater uncertainty now cast on the proposed Google book settlement, as they consider proposals from Google and other digital publishers and distributors to digitize and distribute their book, magazine or other print archives.
If you have any questions about the settlement or recent developments, please call Mark Sableman at (314) 552-6103. Stay tuned as ABM continues to watch this issue.
Booz Buzz
What Do These ABM Member Companies Have in Common?
Canon Communications. WATT Publishing. United Business Media.
These, and more than 130 other ABM member companies, are utilizing insights from the ABM/Booz & Company landmark industry study, "A Roadmap for Profitable Revenue Growth,” to help grow their businesses efficiently.
Booz & Company explored the most critical issues facing the ABM membership today, and identified two key pathways to success - one more traditional pathway built on serving the marketer, and one evolving approach which focuses on the end-user (readers, viewers, attendees).
ABM continues to deliver insights from the study to its membership through a variety of outlets. Hundreds of ABM members have already downloaded the various study reports and viewed the free members-only webcasts ... Are you taking full advantage of this material?
If you'd like to set up a meeting with Booz consultants or ask them specific questions pertaining to your business, please contact Mark Rothman at 212.681.1106.
eMedia Update
This Week on the ABM Video Network: ABM/Booz & Company Study Presentation Highlights from the 2009 Annual Conference
A selection of video highlights and speaker presentation clips from ABM’s Annual Conference are already available on-demand on the ABM Web site for anyone to access, all at no cost, by visiting www.AmericanBusinessMedia.com. Just click on any of the videos listed on the homepage underneath the Dragonfly video player.
Then, starting this Wednesday morning at 9am EST, you can watch highlights from the presentations of the marketer-driven reports and success stories from the ABM/Booz & Company study, “A Roadmap to Profitable Revenue Growth,” which were presented on Monday, May 4, during the Annual Conference in Amelia Island, FL.
Matt Egol, partner at Booz & Company, moderates this intensive look into how two different companies have successfully followed the marketer-driven solutions roadmap, with expert commentary from panelists Frank Anton, CEO of Hanley Wood, and Matthew Yorke, SVP, corporate sales & marketing at IDG.
Beginning on Wednesday, ABM members can access the full, unedited footage of the marketer-driven solutions presentations by clicking on the ‘Events’ button at the top of the ABM homepage, selecting 'Marquee Events,' '2009 Annual Conference,' and clicking on 'Video.' Enter your username and password when prompted.
Non-members may access most of the Annual Conference video content already available on the ABM Video Network, including:
- "Marketing in a Recession” by Dimitri Maex, Managing Director, Marketing Effectiveness, Ogilvy North America;
- "What Direction for the Economy in 2010?" by Dr. Joseph Kasputys, Founder/Chairman, Global Insights, Inc.;
- "Global Marketing Trends" by Tyler Schaeffer, Managing Director, Global Client Leadership, MindShare Worldwide;
- And much more.
Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update.
ABM Member Benefit
Nielsen, Meister Media Understand the Importance of B-to-B Advertising
B-to-b media combats economy with new ABM ad, available FREE for members
While nobody knows with absolute certainty which direction the economy is heading, this important fact is undeniable: Advertising in b-to-b media can significantly benefit businesses, especially during periods of economic uncertainty. This powerful message is captured within ABM’s new advertisement, which features significant findings from several recent studies, including ones by Yankelovich/Harris and Forrester.
Currently being utilized by Nielsen Business Media and Meister Media Worldwide, ABM’s ad is available FREE for your use as the Association’s latest membership benefit … Click here or contact Kate Patton to download the ad for use in your publication or on your Web site.
Click here for a free copy of ABM’s recently-produced presentation on “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.” This presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
Research Central
Did You Know?
For business decision-makers, industry-specific Web sites play an important role in extending the value of industry-specific magazines and events: 29% turn to these sites FIRST for information.
This is just one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are already finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers. The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media.
Check out the six different versions of the study already available on our Research & Marketing page to best fit your specific needs. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
Top Media Moves
Effective June 15, Google will allow the use of trademarked keyword terms for search.
The Interactive Advertising Bureau (IAB) announced that it plans to revise standards for interactive ad formats.
Thomas Publishing’s Industrial Equipment News, the 76-year-old publication which the company shuttered in March, will be relaunched by a group of former employees in September.
Event Calendar
SAVE THE DATE:
Custom Media Day
June 17, 2009
Scandinavia House, NYC
Listen and network with some of the leading custom media marketers and providers for this one-of-a-kind custom media workshop, brought to you by American Business Media, Junta42 and the Custom Publishing Council.
By popular demand, we have expanded last year’s breakfast event into a full day of custom media learning – and not just theory. You will come away from this event with case studies and tactical advice to start growing your custom media business immediately. Sessions include an executive roundtable, a luncheon keynote on SEO and afternoon workshops on digital magazines and social media.
Click here for the full agenda and to register now.
Member Event of the Week
MagNet, Canada's Magazine Conference
June 2-5, Toronto
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Digital Sales Associate, Questex Media Group
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
June 11, 11:00 AM
June 18, 1:00 PM
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