ABM UNVEILS NEW MODEL FOR EVENT OFFERINGS
Half-day Digital Velocity program to be streamed live next Tuesday
NEW YORK, February 27, 2009 - American Business Media is delighted to announce the launch of a new business model for all of its professional development programs. The new format was unveiled yesterday morning during ABM’s Events Summit at the Digital Sandbox in New York City.
More than 60 b-to-b professionals gathered for this half-day program to learn from industry experts about the marketing, technology and sponsorship sales tactics needed to make their events portfolios shine. Reed Exhibitions SVP Greg Topalian kicked off the Summit, delivering an insightful keynote presentation about motivating your teams during challenging times. The entire event was captured on video and will be broadcast in an upcoming series of webinars.
ABM’s new event model will resume next Tuesday, March 3, for ABM’s Digital Velocity 2009, a half-day program (from 8:30 AM – 12 noon EST) at ABM Headquarters in New York City, featuring keynote addresses from John Yemma, editor of The Christian Science Monitor, and Peter Hahn, manager of integrated marketing for BearingPoint, as well as an interactive roundtable discussion. Additionally, ABM’s offices will be transformed into an exhibit hall, featuring “Technology Solutions Showcases.”
Though the event has reached maximum capacity for in-person attendance, ABM will be delivering Digital Velocity straight to your desktop, streaming the program live with the help of online video partner Dragonfly … all at no cost for ABM members. Additional content will be delivered in an upcoming series of sponsored webinars.
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About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.
Kate Patton, Managing Editor
American Business Media