E-News : January 20, 2009
News of the Week
ABM Rings NASDAQ Opening Bell in Honor of Women in B-to-B
American Business Media was proud to open the NASDAQ Stock Market last Wednesday morning, live from the MarketSite Tower in Times Square.
ABM's President & CEO Gordon T. Hughes, II addressed the audience with remarks recognizing leading female executives in the business information industry, which ABM will celebrate during its Second Annual Women in Business-to-Business Honors, taking place this Wednesday, January 21, at the Prince George Ballroom in New York City.
2009 honoree Victoria Chu Pao, president of The McGraw-Hill Companies’ Platts division, joined Hughes on stage for the NASDAQ Opening Bell ceremony.
Photos and video footage can be seen here.
It's Never Too Early to Start Thinking About Your 2009 CEBA Award Entry ...
So we’re keeping the CEBAs top-of-mind by showcasing a 2008 winner each week in E-news. Learn from these examples of creative excellence in business advertising while working on your 2009 entries.
For advertising with an annual media budget of up to $100,000:
CATEGORY 2: Single Ad – spread or larger
Agency: Shamir Insight – in-house
Advertiser: Shamir Insight
Name of Ad: In the Office: Auto Reply
Publications Where Ad Appeared: 20/20, Vision Monday
Approximately 250 industry superstars filled the Allen Room at Jazz at Lincoln Center in New York City last October to celebrate outstanding business advertising achievements in publications, digital media and face-to-face events. The $25,000 grand prize is going to someone this year … Why shouldn't it be you?
Stay tuned at www.CEBA-Awards.com for updates.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
"The transformation of the media business challenges all of us to develop new and innovative ways to engage our audiences and clients. ABM’s events are dynamic forums where industry leaders come together to share ideas, challenges and best practices, helping to grow both their businesses and the industry overall. You don’t want to miss these unique opportunities to connect with b-to-b’s best and brightest and move your business forward."
- Gary Fitzgerald, Chairman/CEO, Meister Media Worldwide (2008-2009 ABM Chairman)
Click here to join American Business Media on Facebook!
ABM Resources
The 2008 ABM Financial Trend Report
The Jordan, Edmiston Group, Inc. (JEGI) is pleased to announce The 2008 ABM Financial Trend Report, covering the years 2005-2007.
Following JEGI’s presentation of the Report’s key findings at ABM’s Top Management Meeting last month, the complete 2008 Report provides key trends and insights on the b-to-b media industry, which executives can use to study financial trends and for benchmarking purposes – to gauge how their businesses are faring in comparison to the overall industry. 212.681.1106.
Event Report
B-to-B's Leading Female Executives to Share Important Insights, Advice, Keys to Success Tomorrow Evening
Be sure to join us tomorrow evening, January 21, at the Prince George Ballroom in New York City for ABM’s Second Annual Women in Business-to-Business Honors, and listen closely as our 2009 honorees offer valuable insights and advice during a roundtable discussion, including:
- Their keys to success
- What today’s challenging economy means for aspiring professionals
- Managing the work/life balance
and more!
Featured speakers and recipients of this year’s Gertrude Crain Honor include:
- Carla Hendra, Co-CEO, Ogilvy North America/Chairman, Ogilvy New York
- Judy Hu, Global Executive Director, Advertising & Branding, GE
- Marion Minor, President & CEO, M2MEDIA360
- Victoria Chu Pao, President, Platts, The McGraw-Hill Companies
CBS News Correspondent for “48 HOURS MYSTERY” (and 2008 Women in Business-to-Business Honoree) Erin Moriarty will host the ceremony, where attendees will network with like-minded individuals seeking to achieve their professional best while learning first-hand how each honoree has risen to the top of their industry.
Check out the top 10 reasons why you must attend here.
Click here to register.
ABM’s 2009 Women in Business-to-Business Honors are sponsored by BBDO New York and OMD.
2009 Timothy White Award Nominations Due THIS FRIDAY!
Calling all ABM members …
Nominations for the 2009 American Business Media Timothy White Award for Editorial Integrity are due this Friday, January 23. Download the Call for Entries here and recommend an individual who has demonstrated exemplary leadership in the face of the challenges and pressures that editors face daily.
Named after the longtime editor of Billboard who served as the moral compass of the music industry by tackling controversial issues before succumbing to a heart attack in June 2002, the award is given to an editor whose work displays courage, integrity and passion.
All awards will be presented on March 19, 2009, at the Union League Club in New York City. Early Bird rates end next Friday, January 30 ... Reserve your seat now!
For more information, click here or contact Debbie Humphreys.
The 2009 Jesse H. Neal Awards are sponsored by PARS International Corp.
Meet Your Sponsorship Goals During Tough Times with ABM's Events Summit
Reduced attendance, fewer commitments from sponsors … Now more than ever, events professionals are challenged with producing continued profit in today's tough economy. That’s why ABM has developed the Events Summit on February 26, a half-day, cost-effective program that will deliver the information you need to start meeting your revenue goals now!
Not only will you discover the latest innovations in attendee marketing and the newest tools and technologies to extend your brand, but you’ll also learn how to increase the value of your sponsorship programs and offer your customers significant opportunities to leverage their brands during the “Best Practices in Sponsorship Sales” session.
Speakers include:
- Moderator Jim Keefe, Former SVP & Managing Director, Event Division, Summit Business Media
- John DelMauro, VP & Group Publisher, Banking Group, SourceMedia
- Michelle Finn, VP, Hospitality Design Group, Nielsen Business Media
For more information about the program, agenda and speakers, or to register, click here.
SAVE THE DATE: ABM's Annual Conference
May 3-6, 2009
The Ritz-Carlton, Amelia Island, FL
Get critical answers during this critical time on:
• The Economy
• Innovation
• Globalization
Join industry leaders from around the world for the b-to-b meeting of the year.
Click here for more information.
Booz Buzz
Hundreds of ABM Members Already Taking Advantage of Landmark Industry Study ... Are You?
American Business Media commissioned Booz & Company to conduct a landmark industry study, entitled “A Roadmap for Profitable Revenue Growth,” exploring the most critical issues facing the ABM membership – and business information industry – today. Booz has identified two key pathways to success – one more traditional pathway built on serving the marketer, and one evolving approach which focuses on the end-user (readers, viewers, attendees).
ABM continues to deliver insights from the study to its membership through a variety of outlets. Hundreds of ABM members have already downloaded the various study reports and viewed the free members-only webcasts … Are you taking full advantage of this material?
Click here to access the webcasts on-demand. Both provide an overview of the Booz study, but one focuses on the "Marketer-Driven Solutions" roadmap while the other concentrates on the pathway for those pursuing "End User-Driven Solutions.”
Additionally, Stream57, our official streaming partner, broadcasted an overview of the study from ABM's Top Management Meeting in Chicago; members can watch the archived video on-demand here (at no cost). Also available are PowerPoint presentations of the overview and each of the two roadmaps.
If you'd like to set up a meeting with Booz consultants or ask them specific questions pertaining to your business, please contact Mark Rothman at 212.681.1106.
Government Affairs
Shield Law to Be Re-introduced in 111th Congress
Now that the 111th Congress has begun, the "Free Flow of Information Act," or the Reporter Shield Law, is back on the radar in Washington. (The Law shields reporters from revealing sources unless the story in question was determined to be in the national security interests of the United States.)
Staff meetings with the chief Congressional supporters of last year's legislation have occurred in the last four weeks through the Shield Law Coalition and all parties have expressed excitement about the legislation's potential for passage in the new Congress. Congressional champions have indicated an ambitious six-month timetable that will be tenuous, but doable.
The primary legislative obstacles ahead of the Shield Law, or any legislation that is brought to the floor, are, among other items, the Economic Stimulus Bill, 2009 Appropriations and the many confirmation hearings that will be occurring in the opening months of Congress.
American Business Media anticipates that the Shield Law will be re-introduced by the end of the month in both the House and the Senate. Further, while it is probable that the final product will be a compromise between Congressional leaders and the new Obama Administration through the Department of Justice, the soon-to-be-reintroduced versions of the legislation will likely contain the original language from last Congress, rather than compromise language that almost passed at the end of last year. ABM's lobbying firm, Wexler & Walker, is already in the process of making calls and conducting meetings on behalf of ABM to urge co-sponsorship and will do so throughout the legislative process on this legislation.
Finally, prospects for the Shield Law got a boost last Thursday, January 15, during the confirmation hearing for Attorney General appointee, Eric Holder, when he responded positively to Chairman Patrick Leahy's question regarding the Shield bill. Holder replied that a "carefully crafted law is appropriate," and agreed to work in a bipartisan manner towards final passage. Holder concluded by saying that he is "in favor of the concept of a shield law."
Membership Benefit
Have an Editorial Exclusive? Spread the Word ... for FREE!
Did you know that as an ABM member, you have access to a wide range of media channels to distribute your press releases and editorial exclusives at no charge?
Through an exclusive partnership with Marketwire, ABM members will be able to use the newswire’s National Standard Circuit to distribute news related to launch announcements, awards and recognitions, editorial features, and mergers and acquisitions to more than 900 different online media points, including hundreds of trade publications within the media and entertainment industry.
Click here to get started, and select “Editorial Exclusives.” This no-cost offering is just one of the many benefits of ABM membership … So what are you waiting for?
(ABM members looking for broader reach can also take advantage of a 10% discount for any press releases distributed through Marketwire’s other distribution circuits, including specialized channels that target a national and international reach as well as outlets like the Associated Press.)
eMedia Update
InXpo CEO Gets Virtual with the ABM Video Network
These days, it’s virtually impossible to find a b-to-b tradeshow professional who isn’t wrestling with lagging event attendance and dipping sponsorship. Today, emerging technologies are allowing publishers and media companies to develop new approaches to events. Tomorrow morning on the ABM Video Network, Malcolm Lotzof, CEO of virtual event provider InXpo, sits down to talk about how his Chicago-based company integrates different technologies into one platform to provide innovative events solutions.
Virtual events aren’t new to ABM member companies, but with increased travel costs and pressures to be green-friendly, more and more b-to-b media companies are looking at how to use them to drive revenue. Most recently, the Association explored these digital venues during a panel discussion led by Kirk Laughlin of Next Coast Media at ABM’s Top Management Meeting in Chicago. Virtual events will also be on the agenda during next month’s Events Summit in New York City.
Be sure to tune in beginning at 9:00 AM EST this Wednesday morning to gain insights on how InXpo tackles the challenges of bringing different technologies together to help generate leads, increase communication and boost profits!
At www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage to watch our content when and how you want!
Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!
ABM Member Feature
It's All About the Future - Don't Miss the CPC's Upcoming Content '09
ABM members eligible for special CPC member rate
You’re cordially invited to attend the Custom Publishing Council’s “Future of Branded Content: Building Value-Added Custom Media Programs Across Platforms” on March 22! This year’s conference – now in its second year – has been specially tailored to arm you with the tools you need to improve your existing custom media programs and forge ahead in new and inventive ways in the coming year. Discover ways to improve content, build stronger brands, and explore new methods to monetize custom media programs.
You’ll learn from industry leaders about how to:
- Leverage new distribution channels in the ever-changing media landscape and maximize them for clients;
- Identify and understand future trends and behavior in consumers; and
- Create and monetize a thriving social network that captures the attention of your audience and keeps them coming back for more.
All ABM members are eligible for the special CPC member rate! Early bird pricing ends this Friday, January 23, so register now.
Research Central
B-to-B Research Study Continues to Generate Interest
American Business Media’s Forrester consulting study, unveiled over one year ago, continues to build interest, generating a grand total of 55,000 visits and 12,500-plus downloads thus far! Thousands of b-to-b media professionals are already benefiting from this critical research study … So what are you waiting for?
The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media. It’s one of the most comprehensive studies ever done in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.
Take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Also be sure to check out the six different versions of the study already available on our Research & Marketing page to best fit your specific needs. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
ABM's Updated 'Advertising During Times of Economic Uncertainty' Research Gathers 5,000+ Views
American Business Media recognizes that many marketers are concerned about investing in advertising in today’s challenging economic environment. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
Now updated with data for 2009, ABM’s “The Importance and Value of B2B Advertising During Times of Economic Uncertainty” research study has already generated more than 5,000 views and 2,000 downloads … Get your copy today!
Top Media Moves
United Business Media’s TechWeb announced the launch of Mobile Connect, an event for application developers looking to leverage the boom in popularity of mobile devices. Mobile Connect is designed to be the place for mobile developers to untangle the range of opportunities available to them and cultivate the expertise needed to build the mobile applications of the future.
Forbes.com announced that John Zogby, president of polling firm Zogby International, will write a weekly column for the Web site called “The Way We’ll Be.” In the column, Zogby will comment on American society and politics based on polling date and analysis.
Advanstar Communications announced the redesign of Automotive Body Repair News (ABRN). The new look, which debuts this month, includes a reduction from tabloid to magazine size. ABRN will continue to publish “E-Pillar,” a twice-weekly electronic newsletter.
Nielsen Business Media announced it has appointed Sloane Googin to the position of Senior Vice President, Finance.
Event Calendar
Digital Velocity 2009 –
Realizing Digital ROI In Today’s Economy
March 3-4, 2009, McGraw-Hill Conference Center, New York City
Your 2009 dollars are tight and have to work harder than ever … Attending Digital Velocity 2009 will deliver the best ROI on your dollar and time by showcasing the latest revenue-driving digital strategies. This year’s conference offers:
- Two full days of exclusive panel discussions and follow-up break out sessions;
- Access to online experts and visionaries of all kinds;
- Powerful networking opportunities: new contacts, partners, content providers, technology resources and Cocktails!;
- Solutions-based content for the specific problems and challenges you’re facing NOW; and
- Inspiration and practical information for you and your company to achieve positive ROI growth of all kinds in 2009.
Digital Velocity 2009 is for those who know that successfully capitalizing on digital opportunities is vital to future success in the media business. Your competition will be here, and now more than ever, you must be too.
Start realizing the digital ROI with reduced rates for Digital Velocity 2009 … Register now at www.AmericanBusinessMedia.com/DigitalVelocity.
For more information, visit www.ABMEvents.com or contact Michele Langer, Senior Manager, Professional Development, at m.langer@abmmail.com or (212) 661-6360 x3337. For sponsorship opportunities, contact Jane O’Connor, Account Executive, at j.oconnor@abmmail.com or (212) 661-6360 x3332.
Member Event of the Week
Nstein Technologies' Double Down on Digital
January 26, 2009, New York City
Click here for more information or to register.
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
Talent Management Committee Teleconference
January 26, 3:00 PM
January 29, 3:30 - 4:30 PM
Agri Council Annual Strategic Planning Meeting
February 5 (2:00 - 5:00 PM) & February 6 (8:00 AM - 12 noon), Tampa, FL
Entrepreneurial Committee/Smaller Publishers Sub-committee
February 25, 3:00 - 5:00 PM CST, Chicago, IL
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