E-News : December 2, 2008
News of the Week
ABM's Holiday Media Mixer Hits New York City Next Monday!
It's that time of year...
Take a break from your holiday shopping and come eat, drink and be merry with ABM and your colleagues next Monday at our Holiday Media Mixer!
Next Monday, December 8
6:00 - 8:00 PM
Arctica Bar (384 Third Ave., NYC)
Mix and mingle with media industry professionals, catch up with some familiar faces, and make some new connections in the b-to-b industry and beyond.
We know times are tough, so as always, the first 40 people to RSVP and attend will receive a complimentary drink ticket.
RSVP to Wally Koval at w.koval@abmmail.com.
Click here to join American Business Media on Facebook!
ABM Resources
The 2008 ABM Financial Trend Report
The Jordan, Edmiston Group, Inc. (JEGI) is pleased to announce The 2008 ABM Financial Trend Report, covering the years 2005-2007.
Following JEGI’s presentation of the Report’s key findings at ABM’s Top Management Meeting last month, the complete 2008 Report provides key trends and insights on the b-to-b media industry, which executives can use to study financial trends and for benchmarking purposes – to gauge how their businesses are faring in comparison to the overall industry.
Booz Buzz
ABM and Booz & Co. Are Delivering 'A Roadmap for Profitable Revenue Growth' to Your Company
As you know, based on input from ABM's Strategic Planning Committee, the Association recently commissioned Booz & Company to conduct an industry study exploring the most critical issues facing our membership today. Booz has identified two key pathways to success - one more traditional pathway built on serving the marketer/seller, and one evolving approach which focuses on the end-user/buyer.
Were you in attendance last month for the unveiling of ABM's landmark industry study, "A Roadmap for Profitable Revenue Growth," and want to share its findings with key members of your staff?
Couldn't make it to Chicago for the study's unveiling, but want to learn important insights from its findings?
In order to enhance the value of your membership and meet the challenges of this period of industry transformation, ABM will deliver to its members insights from the study through a variety of upcoming initiatives:
- In December, ABM will present two free webcasts, providing an overview of the study and exploring the two key pathways for success.
- Stream57, our official streaming partner, broadcasted the study's unveiling live from ABM's Top Management Meeting in Chicago; you can watch the archived sessions here (at no cost) and can follow along with these presentation decks distributed to conference attendees.
- If you'd like to set up a meeting with Booz consultants or ask them specific questions pertaining to your business, please contact Mark Rothman at 212.681.1106.
Event Report
Neal Awards Submission Deadline Extended to December 12
Attention all editors! The deadline for 2009 Jesse H. Neal Award entries has been extended. Submissions must now be postmarked by next Friday, December 12, however, submissions postmarked after this Friday, December 5, with an improperly filled-out form or nonconformance with any of the competition requirements will result in disqualification without notification and forfeiture of the entry fee.
Get your nominations ready, and enter for your chance to be honored with one of the industry’s most esteemed awards. Entry forms are available online now.
Dubbed “the Pulitzer Prize of business media,” the Neal Awards are the industry's most prestigious and most sought-after editorial honor. Established in 1955 and named after ABM's first managing director who remained active in promoting the business press throughout his life, they recognize and reward editorial excellence in business media publications and Web sites.
Download your ticket to editorial stardom (available in both PDF and InDesign formats) now!
The awards will be presented in March 2009 in New York City.
For more information, click here or contact Debbie Humphreys.
The 2009 Jesse H. Neal Awards are sponsored by PARS International Corp.
ABM Unveils Third 2009 Women in Business-to-Business Honoree
American Business Media is proud to announce the third of four honorees of its Second Annual Women in Business-to-Business: Real Stories, Real Successes ceremony, taking place January 21, 2009, in New York City:
Marion Minor, President & CEO, M2MEDIA360
Marion began her career working in the information services business with a company specializing in feature advertising tracking, which was acquired by A.C. Nielsen in 1986. She managed the client information teams for California wineries, including E & J Gallo, along with traditional packaged goods manufacturers such as Clorox, Dial and Nestle Beverage.
Armed with her expertise in syndicated research for the Adult Beverage industry, Marion became managing partner of Adams Business Media’s eight-year joint venture with A.C. Nielsen. Through this association with Adams, Marion began managing their Adult Beverage publications and resource guides, which she acquired along with a merchandising intelligence service in 2002, with additional publications acquired in July 2005 and April 2006.
As president and CEO of M2MEDIA360, a multi-faceted publishing and business information company, Marion serves the Adult Beverage, Candy and Snacks, Fine Jewelry, Fuel, Geospatial, Horticulture, Natural Food, Petroleum/Convenience, Specialty Coffee and Tobacco industries.
Marion joins industry powerhouses Carla Hendra, Co-CEO, Ogilvy North America/Chairman, Ogilvy New York, and Judy Hu, Global Executive Director, Advertising & Branding, General Electric, as a 2009 honoree.
ABM is delighted to present this evening of inspiring success stories, hosted by CBS News Correspondent (and 2008 Women in Business-to-Business Honoree) Erin Moriarty, where attendees can network with like-minded individuals seeking insights from the top for their own professional growth.
Stay tuned next week as we reveal the last 2009 honoree!
Click here to register.
SAVE THE DATES!
Beat the winter blues with a double dose of ABM events this February and March on two of the business media industry’s hottest (and growing) revenue streams – face-to-face events and digital media!
On February 26, ABM’s Events Summit is back at the Digital Sandbox in New York City with a one-day program focusing on how to drive attendance and make money with events.
Then on March 3-4, Digital Velocity 2009 returns for a two-day event at the McGraw-Hill Conference Center in New York City, featuring breakout sessions for the first time and the latest topics addressing the business of digital media.
So mark your calendars now … These are two events you won’t want to miss!
Government Affairs
ABM Board of Directors, GAC Approve IPC Policy Papers
American Business Media's board of directors and Government Affairs Committee (GAC) approved three policy papers on the issues of net neutrality, targeted advertising and the Fair Copyright in Research Works Act of 2008, which were developed by the Information Policy Committee (IPC), at ABM's Top Management Meeting in Chicago last month.
Upon identifying the issues relevant to the business media industry and discussing their impact on ABM member companies, the IPC creates policy papers which, when adopted by the ABM board of directors and GAC, represent ABM's official position on the important issues.
The long-awaited net neutrality document reflects ABM's belief that the government should establish uniform regulations that assure consumers are able to receive non-discriminatory access to the lawful Internet content of their choice, in accord with the level of service to which they subscribe. In turn, content providers should be able to ensure their customers, regardless of the Internet service provider with which they contract, receive unhindered access to important information, and those customers, in return, should be able to receive that information without discrimination based on that content, its origin or its destination.
Targeted advertising is another hot-button issue for the Association, and a sub-committee comprised of IPC members was formed to develop ABM's position. Ultimately, ABM believes that the innovations and technologies that behavioral targeting brings to business information users should not be hindered by premature or unnecessary regulation. Policymakers should not regulate in such a way as to prevent the use of technologies but should focus instead on the need for users to understand how and why publishers are adopting these enhancements (i.e., to benefit those users). ABM has also asserted that differences between b-to-b and consumer advertising justify different regulatory approaches.
The Fair Copyright in Research Works Act of 2008, which is expected to be re-introduced into the 111th Congress by Congressman John Conyers (D-MI), is a new issue for ABM. The legislation responds to Congress's mandate that the National Institutes of Health (NIH) must demand deposit of copyrighted journal articles in the fields of science, technology and medicine that are based on NIH-funded research grants for posting on open access NIH websites within twelve months of the original publication.
The Act, which prohibits federal government agencies from using funding agreements to impose terms or conditions on copyrighted material provided to the government, is critical for those ABM members that publish journals and periodicals about government-funded activities or containing information created by or on behalf of government agencies.
This issue of compelled government rights to copyrighted materials will continue to be on the ABM radar, since it reaches beyond scientific and medical journals. Further, the issue could open the door for the government to begin usurping copyright rights in other instances where it believes the information to be based on government-funded research or projects and is essential for the public.
eMedia Update
'Outside the Cube' Weighs the Millennial Impact on B-to-B
This Wednesday morning, ABM’s Wally Koval is back with a new edition of his monthly “Outside the Cube” series, exploring issues from the vantage point of the next generation of business media managers and leaders – the Millennials.
The recent presidential election demonstrated the enormous impact younger generations had on the 2008 presidential campaign. New media platforms and cutting-edge applications played a decisive role in the outcome of this historic decision; think about the ways Millennials on your staff can contribute to dynamic information exchanges in the workplace.
Tune into the ABM Video Network on Wednesday morning, beginning at 9:00 AM EST, as Wally looks at how popular personalized communications applications like Facebook and Twitter are poised to alter the professional and political arena.
Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!
You can tune in to www.AmericanBusinessMedia.com anytime to view the latest edition of “Outside the Cube.” Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage, to watch our content when and how you want! Catch new “Outside the Cube” broadcasts on the final Wednesday of each month.
Member Feature
Credit Tsunami Washes Out Event M&A Activity
“’Frozen’ is probably the kindest adjective I’ve heard to describe the current status of the event M&A market,” says Tesoro Events CEO John Failla in his latest column, adding that a plentiful supply of prospective strategic and financial buyers (as evidenced by the growing number of private equity firms attending industry events) ready to do deals with prospective sellers are being left at the altar due to a credit market that has washed out.
Failla says the current M&A market prompts the following questions: What’s the impact of this changing dynamic on b-to-b media companies that have relied on buying assets and earnings to show growth? What should interested buyers and sellers do while the credit markets are frozen to position themselves for the inevitable loosening of credit and the gradual resumption of deal activity?
In his latest column, Failla shares important tips for prospective sellers looking to take advantage of the inevitable resumption of deal making.
Check out his column here.
Research Central
ABM Updates Its 'Importance of Advertising During Times of Economic Uncertainty' Research for 2009
Despite the current economic conditions, 29% of marketers indicate they will increase spending in 2009, while over 40% say that their 2009 budgets will remain the same as 2008.*
This is just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation (now with updated data for 2009), “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”
ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
* Poll of 162 business-to-business marketers participating in an October 2008 BtoB webcast
Forrester Fact Board
93% of marketers agree: Integrating our marketing messages and advertising across multiple industry-specific business-to-business media allows us to reach buyers that we might not have engaged using one medium alone.
This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are already finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers. The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media.
Take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Also be sure to check out the six different versions of the study already available on our Research & Marketing page to best fit your specific needs. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
Top Media Moves
Nielsen Business Media’s ‘The Hollywood Reporter’ announced Friday that it will launch THReviews, an online entertainment review portal that will include movie, music and TV reviews.
Junta42 announced its updated Top 42 Content Marketing Blogs. The newly-released list is available here.
Mark Logic Corporation announced that it has been named to Deloitte's Technology Fast 50 Program for Silicon Valley Software and Information Technology companies.
According to GlobalSpec’s “Trends in Industrial Marketing 2008: How Manufacturing Companies are Marketing Today,” companies within the industrial sector spent a greater portion of their marketing budget online in 2008.
Event Calendar
Second Annual Women in Business-to-Business: Real Stories, Real Successes
January 21, 2009, Prince George Ballroom, New York City
Kick off 2009 with an evening of inspiring success stories, hosted by CBS News Correspondent (and 2008 Women in Business-to-Business honoree) Erin Moriarty. Toast and learn from the professional achievements of today’s leading female executives in the business media space, while mingling with like-minded individuals seeking insights from the top for their own professional growth.
Click here for 2009 honorees and event details.
Member Event of the Week
InXpoLive
This Thursday, December 4, 9:00 AM - 3:00 PM CST, Your Desktop
You don't want to miss this virtual corporate event from InXpo, where you'll learn how your company can transform your current webcasts into highly-interactive, media-rich events with XpoCast. Also, be the first to see Intelli-Booth and Intelli-Theater, InXpo's two newest offerings. Hear about the benefits of virtual events from some of InXpo's partners and customers such as American Business Media, TechTarget and Shaker Recruitment Consultants at this FREE, educational online event.
Learn how you can extend physical face-to-face meeting spaces into highly-engaging and interactive virtual events and learn more about how virtual events can increase productivity, lead generation, social interaction and online revenue while saving your company time and money.
Click here for more information or to register.
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Senior Product Marketing Manager, Scholastic
Blog of the Week
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
Smaller Publishers Teleconference Discussion Group
December 4, 2:00 PM EST
December 9, 11:00 AM EST
December 11, 11:00 AM EST
December 15, 2:30 PM EST
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