VNU BUSINESS MEDIA EUROPE PARTNERS WITH FEEDBURNER TO IMPLEMENT FEED MONETIZATION SERVICES IN THE EUROPEAN MARKET
VNU is first-to-market with RSS advertising powered by feed management company
LONDON, July 19, 2005 – VNU Business Media Europe, a global information and media company, announces a partnership with FeedBurner, the feed management and monetization provider. This relationship will provide VNU with a variety of revenue-generating RSS-related services for its publishing platforms.
"The evolution of RSS has opened new doors for both publishers and marketers," said Dominique Busso, chief executive officer of VNU Net. "With FeedBurner, we are staying ahead of the curve and anticipating advertiser needs, responding in new and creative ways. We've been impressed with the company's expertise in RSS and their consult to help us determine which monetization strategies will work best for our various entities."
Feed monetization is a relatively new phenomenon, but early adopters are already reaping the benefits. Nokia Enterprise Solutions, a division of telecommunications giant Nokia, has supplemented its marketing mix with sponsored RSS advertisements placed by FeedBurner in several VNU feeds.
"Beyond the standard statistics, publicity and feed optimization services we provide, publishers are requesting support for a variety of monetization strategies, including feed advertising," said Steve Olechowski, FeedBurner's chief operating officer. "Our proprietary algorithms for managing the complexities unique to RSS and RSS advertising ensure FeedBurner's service will consistently deliver superior results," he continued. "In the same spirit with which we have always supported publishers, we are thrilled to be able to provide VNU's vast network with services to help maximize content distribution and revenue opportunities in this new medium."
As marketers continue to look for news ways to optimize reach and targeting efficiency, RSS provides a means of communicating regularly with a measurable and growing subscriber base.
VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research), business information (Billboard, The Hollywood Reporter, Computing, Intermediair) and directory publishing (Golden Pages).
VNU is active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.9 billion in 2003. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com.
FeedBurner is the market-leading feed management and monetization service. The company hosts about 80,000 combined RSS and Atom feeds for more than 50,000 content publishers and podcasters reaching nearly 3 million subscribers. FeedBurner manages many of the most highly subscribed and well-known feeds in the world. The company's hosted service processes over 8 million daily views of RSS content including podcasts and video weblogs. No other feed management service reaches as many people on behalf of as many publishers across as many feed clients and aggregators. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and RSS feed management, please visit www.feedburner.com.
VNU Business Media Europe
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